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COURSE SYNOPSIS

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  MASTER OF BUSINESS ADMINISTRATION (MBA)    
       
  Core Courses   Research Component
 
:: ZB6013 Business Law and Ethics
:: ZA6103 Accounting for Decision Making
:: ZC6303 Financial Management
:: ZB6503 Organizational Management
:: ZD6703 Marketing Management
:: ZB6023 Business Economics and decision analysis
:: ZB6513 Managing Operations and Information System
:: ZB6523 Strategic Management
 
:: ZF6033 Business Research Methods
:: ZF6043 Research Project
 
     
  smallConcentration Courses  
 
small Applied Finance and Investment small Islamic Banking and Finance
 
:: ZC6313 Financial Market Analysis
:: ZC6323 Financial Statement Analysis
:: ZC6333 Investment and Portfolio Management
:: ZC6343 Derivative Markets and Financial Risk Management
:: ZC6353 Securities Law
 
:: ZC 6913 Islamic Capital Market
:: ZC 6933 Takaful And Actuarial Practices
:: ZC 6953 Islamic Financial Institutions And Institutions
:: ZC 6973 Shariah Rules In Financial Transactions
:: ZC 6983 Deposits And Financing Operations Of Islamic Banks
. . . .
  Organizational and Human Resource Management   Marketing
 
:: ZB6533 Human Resource Management
:: ZB6543 Organizational Theory and Design
:: ZB6553 Organizational Behaviour
:: ZB6563 Leadership
:: ZB6573 Staffing and Human Resource Development
 
:: ZD6713 Marketing Research
:: ZD6723 Customer Behavior Analysis
:: ZD6733 New Product Development
:: ZD6743 Services Marketing and Strategy
:: ZD6753 Sales Management
       
. . .
 
       
 
 
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CORE COURSES

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ZB6013 BUSINESS LAW AND ETHICS 

This course introduces students to the ethical and legal concepts in business management. Among the topics discussed in ethics are criteria for ethical decision- making, the concepts of justice, rights, and utilitarianism such as cost-benefit analysis, Topics in law include business law in Malaysia, general principles of Malaysian Law, contract Law, laws of partnership, and company law.

References

  1. Velasquez, Manuel G, 2006. Business Ethics: Concepts and Cases, Pearson-Prentice Hall. 6th Edition.
  2. Shaw, William H.2402. Business Ethics. Wadsworth-Thomas Learning. 4th edition,
  3. Steiner, George A. and Steiner, John F. 2003. Business, Government and Society: A Managerial Perspective. McGraw -Hill. 1Oth edition.
  4. Harlina Mohamed On, Ruzian Markom & Rozanah Ab Rahman.2002, Prinsip Undangundang Perniagaan di Malaysia, Kumpulan Usahawan Muslim Sdn.Bhd. Edisi ketiga.
  5. Abdul Majid Nabi Baksh & Krishnan Arjunan. 2005. Business Law in Malaysia, Malayan Law Journal Sdn Bhd
  6. Beatrix Bohrah & Wu Min Aun, 2002. Undang-Undang Perdagangan Malaysia. Longmans Malaysia, Edisi kedua.
 

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ZA6103 ACCOUNTING FOR DECISION MAKING

This course will introduce relevant knowledge in management accounting. It will cover basic costing and management accounting tools and techniques. The use of relevant cases serves to enhance further understanding on the applications of these tools and techniques for planning, decision-making and control. At the end of this course, students are expected to be able to make effective use of costing and management accounting tools to diagnose complex business problems. Their practical and theoretical understanding will be reinforced through general and case discussions.

References

  1. Atkinson, A.A., Kaplan, R.S. and Young, S.M., 2004, Management Accounting, Prentice Hall.
  2. Hilton, R. W. 2005. Managerial Accounting: Creating Value in a Dynamic Business Environment. McGraw-HilI-Irwin.
  3. Zimmerman, J. L. 1995. Accounting for Decision Making and Control. McGraw-Hill- Irwin
  4. Morse, W.J., Davis, J.R., & Hartgraves, A.L. (2001) Management Accounting- A Strategic Approach. 3rd Edition. South-Western Thompson Learning.
  5. Anthony R.N, Govindarajan V., 1998, Management Control System, Irwin/McGraw Hill.
 

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ZC6303 FINANCIAL MANAGEMENT 
This course provides analytical tools for financial decision making. Topics covered include financial risk and return relationship in business environment, valuation models, asset pricing models, working capital management, capital budgeting, capital structure and distribution of profits. Special topics are also discussed which include mergers and acquisition and risk management.

References

  • Eugene F. Brigham dan Michael C. Ehrhardt. Financial Management: Theory and Practice, 11th Edition, Thomson South-Western, 2005. (Main Text)
  • Stephen A. Ross, Randolph W. Westerfield, Jeffrey Jaffe dan Bradford D. Jordan. Modern Financial Management, 8th Edition, McGraw-Hill International, 2008.
  • Samuel C. Weaver dan J. Fred Weston. Strategic Financial Management: Applications of Corporate Finance, Thomson South-Western, 2008.
  • Douglas R. Emery, John D. Finnerty dan John D. Stowe. Corporate Financial Management, 3rd Edition, Prentice-Hall, 2006.
  • R. Charles Moyer, James R. McGuigan, Ramesh P. Rao. Fundamentals of Contemporary Financial Management, 2nd Edition, South-Western, 2006.
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ZB6023 BUSINESS ECONOMICS AND DECISION ANALYSIS

Managerial Economics is an applied branch of economics. This course examines the logic and consequences of consumer and producer decision-making, the resultant market outcomes, the efficiency of those outcomes and solutions for inefficient outcomes. Managerial Economics welds together microeconomics theory and the insights of management science in a decision-making format. We persue these questions using a combination of theory, historical examples and case study. The principal goal of the course is to learn the process of economics reasoning in order to untangle complex business management problems. Quantitative analysis on the other hand, provides students with a sound conceptual understanding of the role quantitative methods play in the decision-making process. The course emphasizes the application of quantitative methods by using problem situations to introduce each of the selected quantitative methods concepts and techniques.

References

  • Baye, M.R. Managerial Economics and Business Strategy, McGraw.Hill. 2003
  • Anderson, D.R., Sweeney, D. J and Williams, T. A. (2008)An introduction to Management Science - Quantitative Approaches to Decision Making, 12th Edition Thompson South Western
  • Mark Hirschey (2007) Economics for Managers. International Student Edition. Thomson
  • McGuigan, Moyer & Harris (2008) Managerial Economics: Applications Strategy and Tactics. 10th Edition. International Thomson Publishing.
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ZB6503 ORGANIZATIONAL MANAGEMENT 

The aim of this course is to develop students’ ability in analyzing management processes and problems. It focuses on the utilization of management theories, concepts and models that support managerial decision - making and problem solving.  At the end of the course students are expected to demonstrate an understanding of several management concepts and theory.

References

  1. Palmer, I. and Hardy, C. (2004). Thinking about Management. Sage Publications. (Palmer & Hardy).
  2. Daft, R. (2007). New Era of Management, Second Edition. Thomson Publishing.
  3. Bateman, T. S. and Snell, S. (2008) Management: Leading & Collaborating in the Competitive World. McGrawHill.
  4. Academy of Management Journal, Academy of Management Review, Sloan Management Review, California Management Review, Harvard Business Review
  5. Harvard Business School Cases/Ivey Cases
  6. Malaysian Cases
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ZD6703 MARKETING MANAGEMENT 
This course deals with an analysis and application of concepts, facts, analytical procedures, techniques and theories, in the development, evaluation and implementation of marketing management in complex organisations. Strategic issues such as the following are addressed: What is our sustainable marketing competitive advantage? How marketing resources should be allocated? What are our marketing strategic alternatives? It aims to develop market planning and organising skills and skills for implementing the market planning process. Also discussed are management of specific marketing mix elements comprising (1) product and service strategy; (2) value chain and channel management, (3) pricing strategy and (4) integrated marketing communications. The role played by marketing management in contemporary business would be highlighted using real world case studies and examples.

References

  1. Kotler, P., Keller, K.L., Ang, S.H., Leong, S.M. & Tan, C.T. 2006. Marketing Management – An Asian Perspective (4th edition), Singapore: Prentice Hall/Pearson Education.
  2. Best, R. 2004. Market-Based Management. (4th Edition). London: Prentice-Hall.
  3. Czinkota, M.R. & Kotabe, M. 2001. Marketing Management. South-Western College Publishing/Thomson Learning.
  4. Mac Hulbert, J., Capon, N. & Piercy, N. F..2003. Total Integrated Marketing – Breaking the Bounds of the Function. New York: Free Press.
  5. Hartley, R. H. 2006. Marketing Mistakes and Successes. John Wiley & Sons, Inc.
  6. Kotler, K. 2005. Marketing Management. (12th Edition). New Jersey: Prentice-Hall.
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ZB6513 MANAGING OPERATIONS AND INFORMATION SYSTEM

This course is designed to address the key operations issues, concepts or ideas in manufacturing and service organizations. Thus, this course will help the students to gain an understanding of what operations management involves, how it relates to other functional areas in an organization, the types of problems that are faced by operations managers, and common decision-making approaches. In addition, this course will expose students on the important of IS in the information age. It focuses on planning, developing, and managing digital firms. At the end of the course students are expected to demonstrate an understanding of several concepts and theories on managing IS in the organization.

References

  1. Schroeder, R.G. (2000) Operations Management: Contemporary Concepts and Cases, McGraw Hill
  2. Laudon, K.C., and Laudon, J.P. (2006) Management Information Systems (Managing the Digital Firm, Pearson Prentice Hall.
  3. Gaither, N. and Frazier, G. (2002) Production and Operations Management, South-Western
  4. Chase, R.B., Aquilano, N.J. and Jacobs, F.R. (2001) Operations Management for Competitive Advantage, McGraw Hill.
  5. Russell, R.S and Taylor, B.W. (1998) Operations Management: Focusing on Quality and Competitiveness, Prentice-Hall
  6. Laudon & Traver (2004). E-Commerce: Business, Technology, Society. Addison Wesley, Boston.
  7. Harvard Business Cases, Harvard Business School Publishing.
  8. Harvard Business Review (HBR) articles (1995-2004)
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ZB6523 STRATEGIC MANAGEMENT  
This is an integrative course that seeks to bring together the various disciplines that students have studied and integrate it at the policy and strategic level. It will attempt to address this integration at the corporate level. The teaching of this course will take a problem centered approach. The case method will be used in most classes.

References

  • Hitt, M., Ireland, D., Hoskisson, R. And Hitt, M. 2009. "The Management of Strategy: Concepts and Cases", 8th edition. Mason: South-Western Cengage.
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CONCENTRATIONS COURSES

 

ORGANIZATIONAL AND HUMAN RESOURCE MANAGEMENT

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ZB6533 HUMAN RESOURCE MANAGEMENT

The course introduces HRM as a discipline. It will equip MBA graduates with a complete, comprehensive understanding of essential personnel/human resources management concepts and techniques to employ at work. The course emphasizes interface between line and personnel departments in managing human resource activities such as HR planning, recruitment and selection, training and development, compensation management, and performance appraisal.  A main thrust of the course is learning "how to learn from experience.". The course takes a strategic approach to managing human assets in organizations with regard to the relationship between employer and employee.

References

  1. Bucknall, H. and Ohtaki, R. (2005). Mastering Business in Asia, John Wiley & Sons: Singapore.
  2. Hilton, M., (2008). Skills for Work in the 21st Century: What does the Research Tell Us? The Academy of Management Perspectives, 22(4), p.63-78.
  3. Schneider, B. and Konz, A.M. (1989). Strategic job Analysis, in Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., Readings in Human Resource Management, (1994), Irwin: USA.
  4. Schuler, R. (1992) in Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., Readings in Human Resource Management, (1994), Irwin: USA.
  5. Schuler, R. (1998). Managing Human Resources, 6th ed., OH: South-Western.
  6. Michaels, E., Handfield-Jones, H. & Axelford, B., (2001). The War for Talent, Harvard Business School Press:Boston.
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ZB6543 ORGANIZATIONAL THEORY AND DESIGN

This course attempts to equip managers/administrators/students with the ability to understand and/or manage the organizational changes that occurred as a result of current developments in the global business environment. The concepts and principles that influence decision-makers are highlighted as the following topics, among others, are discussed: organization and organizational environment, inter-organizational relations, organizational culture and ethical values, management of innovation and change, organizational conflict, power, and politics, and organization size, life-cycle, and decline.

References

  1. Daft, Richard L. 2007. Understanding the Theory and Design of Organizations. Thomson/ South-Western.
  2. Daft, Richard L. 2008. New Era of Management. Thomson-South Western. 2nd Edition.
  3. Certo, Samuel C. & Certo, S. Trevis. 2009. Modern Management: Concepts and Skills. Pearson International Edition. 11th Edition.
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ZB6553 ORGANIZATIONAL BEHAVIOUR

This course is designed to provide students with an understanding of (a) the theory and practice of organizational behavior (OB) at three levels of analysis (individual, group, and organizational) and (b) the relevance of this field to managerial success. Topics to be covered include individual differences, motivation, team dynamics, communication, organizational politics, organizational conflict, leadership, and organizational culture.

References

  1. McShane, S. L. & Von Glinow, M. A. 2008. Organizational Behavior (4th edition).  New York: McGraw-Hill.
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ZB6563 LEADERSHIP

The aim of this course is to expose students on managerial leadership in formal organizational. It focuses on the building of necessary skills that one vital for effective leadership. Different types of leadership, their effectiveness and challenges ore discussed. The student will also understand the usage of different indicators to assess leadership effectiveness. Topics on what traits and skills that are most relevant for effective leadership, on how traits and skills affect leadership behavior will be exposed to the students. Key roles of a leadership skill leading change, delegating, empowering, leading teams on groups, talent management, and developing leaders will be discussed.)

References

  1. Yukl, G. (2010) (Seventh Edition). Leadership in Organizations. New Jersey: Prentice Hall/Pearson.
  2. Hughes, R. L., Ginnett, R.C. and Curphy, G. J. (2009) (Sixth Edition). Leadership-Enhancing the Lesson of Experiences. Boston: McGraw-Hill International
  3. Bradt, G.B., Check, J. A., and Pedrazza, J. E. (2008) (Second Edition). The New Leaders 100-Day Action Plan. New Jersey: John Wiley & Sons, Ins.
  4. Bernon, D. A. (2001). How to Act Like CEO, 10 Rules for getting to the Top and Staying There. New York: McGraw-Hill.
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ZB6573 STAFFING AND HUMAN RESOURCE DEVELOPMENT

The course covers the importance of staffing & human resource development practices. It also highlighted the the procedures and processes in staffing & HRD. Emphasising the learning activities to enhance the skills, knowledge and capabilitiea of people , team and organisation.The course also bring to awareness of the scarcity of talent and where to find these people. And how strategic staffing able to locate and attract the ‘right’ potential candidates.  Theoretical controversy and reflective practice in staffing & HRD will be emphasised.

References

  1. Noe, R.A. 2008. Employee Training & Development. (4th ed): McGraw.Hill
  2. Gibb, S. 2007. Human Resource Development. (2nd ed.): Palgrave Macmillan.
  3. Elliot and Sharon turnbull.2005. Critical thinking in Human Resource Develoment.Routledge
  4. Blanchard, P. Nick and James W. Thacker. 1999.  Effective Training: Systems, Strategies, and Practices, Prentice Hall.
  5. Goldstein, Irwin L. and J. Kevin Ford.  2002.  Training in Organizations. (4th ed.):Thomson learning.
  6. Gatewood, R.D. et a.,. 2008. Human Resource Selection. (6th ed.): Thomson
  7. Bratton, J., & Gold, J. 2003. Human Resource Management. Theory and Practice,(3rd ed): Palgrave.
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APPLIED FINANCE AND INVESTMENT

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ZC6313 FINANCIAL MARKET ANALYSIS

This course intends to update students on the issues of the financial markets in the Malaysian as well as international environment. Students will be further exposed theories, principles and mechanism of the financial markets and how they affect participants of the markets. Analysis and valuation of securities, portfolio analysis, management and performance measurement  will be introduced.  Students will also have to write an empirical paper that analyses issues in financial markets.

References

  1. Mishkin, F.S. and Eakins, S.G. Financial Markets, Financial Markets and Institutions, Addison-Wesley
  2. Blake, D. Financial Market Analysis, McGraw Hill.
  3. Bank Negara Malaysia, The Central Bank and The Financial System in Malaysia, BNM, 1999
  4. James C. Van Horne, Financial Market Rates and Flows, 5th Edition, Prentice Hall, 1998.
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ZC6323 FINANCIAL STATEMENT ANALYSIS

The course provides insight into financial statement analysis from the point of view of the primary users of financial statements: equity and credit analysts. However, managers, auditors, educators and regulators can also benefit from the insights and analytic techniques. This requires users to understand how financial statements are generated in order to separate the economic process that generates the numbers from the accounting process that (sometimes) obscures it.

Reference

  1. White, G., Sondhi, A. C. and Fried, D. (2003) The Analysis and Use of Financial Statements 3r. Ed. John Wiley.
  2. Bernstein, L. A. (1993). Financial Statement Analysis: Theory, Application, and Interpretation, 4th. Ed., Homewood, III: Irwin.
  3. Brown, S.J. and Kritzman M. P. (1990). Quantitative Methods for Financial Analysis. 2nd. Ed. Homewood, III: Dow Jones, Irwin.
  4. Foster, G. A. (1990). Financial Statement Analysis, New York: McGraw Hill.
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ZC6333 INVESTMENT AND PORTFOLIO MANAGEMENT

The course will cover fundamental theoretical concepts of investments. Students will be introduced to investment environment as well as aspects of investment planning, investment decision making, and investment evaluation techniques such as technical and fundamental analyses. Students are assumed to have taken the financial management courses at the master’s level, and they have been introduced to an investment course at the undergraduate. In addition to two written exams, students are also required to submit a project paper.

References

  1. Brown, K.C. and Reilly, F.K.  Analysis of Investments and Management of Portfolio, 9th Edition (South-Western), 2009.
  2. Reilly Frank K. and Norton Edgar A. Investments, 7th Edition (Thomson-Southwestern), 2006.
  3. Haugen, R. A., 2001. Modern Investment Theory, Fifth Edition. New Jersey: Prentice Hall.
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ZC6343 DERIVATIVE MARKETS AND FINANCIAL RISK MANAGEMENT

This course is designed to provide students with through knowledge of derivatives market and its securities. Topics covered in this course include the usage of derivatives securities in hedging, arbitraging and speculating, types of derivatives contracts and trading mechanisms and market analyses.

References

  1. Hull, John C., 2009. Options ,Futures, and Other Derivatives. Prentice Hall. 7th Edition.
  2. Obiyatulla Ismath Bacha, 2001, Financial Derivatives, Markets and Applications in Malaysia, UPM Press.
  3. Strong, Robert A., 2002, Derivatives, An Introduction, South Western Thomson Learning.
  4. Chance, Don M., 2001, An Introduction to Derivatives and Risk Management, South Western Thomson Learning.
  5. Bossu, S. & Henrotte, 2002, Finance and Derivatives, Theory and Practice, John Wiley.
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ZC6353 SECURITIES LAW

  • Contains an examination of security interests in the jurisdiction of Malaysia and other jurisdictions in general
  • Includes summaries, commentaries on security agreements, deal implementation and security packages and analyses the law and practice of security interests worldwide
  • Provides students with a comparative overview of the area in the key jurisdictions of the world so students can apply the law correctly, no matter where the parties are based or operating
  • Covers key areas of the law and practice of security interests globally including:
    • Creation and scope of security interests, including universal charges
    • Publicity, filing and registration
    • Priority of security interests against competing claimants
    • Enforcement of security interests and the impact of insolvency
  • Explains the principles of title finance
  • Delivers practical commentary on covering security agreements, deal implementation and security packages to assist fast and accurate drafting of agreements

Reference

  1. Capital Markets & Services Act 2007
  2. Securities Commission Act 1993
  3. Companies Act 1965
  4. Securities Law (Concepts and Insights) by Larry D. Soderquist and Theresa A. Gabaldon. (Paperback - Nov 2, 2006), USA
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ISLAMIC BANKING AND FINANCE

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ZC6913 ISLAMIC CAPITAL MARKET
This course will introduce relevant knowledge in the area of Islamic Capital Markets within the financial systems. It coversthe two main components of the Capitalmarket – Equity and Debt based instruments and hybrids.. The discussions of relevant cases on the operations of the financial system serves to enhance further understanding on the importance of the roles played by various authorities, financial institutions,  instruments traded in the markets and the needs of society and governments to uphold the MaqasidSyariah. This module allows students to develop deeper analytical and theoretical insights of the Islamic Capital Markets – comparing both conventional and Islamic.

References

  1. Usmani, M.T. (1998). An Introduction to Islamic Finance, Karachi: IdaratulMa’arif (This is an e-book and is downloadable free)
  2. Obaidullah, Mohammad (2005). Islamic Financial Services (1 ed.)
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ZC6933 TAKAFUL AND ACTUARIAL PRACTICES
Kursus ini mendedahkan pelajar kepada konsep asas takaful, prinsip-prinsip shariah yang diaplikasikan dalam pembentukan operasi model-model takaful, aspek-aspek perbezaan operasi takaful seperti pembangunan produk, pengunderaitan, pengurusan tuntutan, pengagihan lebihan, pengurusan risiko dan aktuari, konsep-konsep dan amalan-amalan takaful.

References

  1. Archer, S. Abdel Karim, R.A. Nienhaus, takaful Islamic Insurance Concepts and Regulatory Issues, John Wiley & Sons, 2009
  2. Jaffer, S. Islamic Insurance, Euromoney, 2007
  3. Engku Rabiah A.E.A. and Hassan Scott P.O. (2008) Essential Guide to Takaful (Islamic Insurance)
  4. Frenz T., Soulhi, Y., Takaful & Retakaful: Advanced Principles and Practices, IBFIM & Munich Re, 2010
  5. Billah, M.M. (2007).  Applied Takaful and Modern Insurance: Law and Practice.  3rd Edition, Sweet & Maxwell Asia, P. Jaya Selangor
  6. Takaful Guide 2007, Published by, Islamic Finance News.
  7. Ahmad, W.W.M. (2008).  Some issues of gharar(uncertainty) In Insurance.  Essentials readings in Islamic Finance, Cert. Kuala Lumpur pp. 247-268.
  8. BNM Guidelines for Takaful Operators.  (Other countries as well) Digby C. Jess (2001).  The Insurance Commercial Risks: Law and Practice., Sweet & Maxwell 3rd edition, London.
  9. AlyKhorshid (2004).  Islamic Insurance: A Modern approach to Islamic Banking.  Routledge Curzon, Oxon.
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ZC6953 ISLAMIC FINANCIAL MARKETS AND INSTITUTIONS 
This course examines the structure of Islamic financial markets, instruments, and institutions. Topics include the historical developments of Islamic financial institutions and markets, the roles of central bank in the conduct of monetary policy within the dual banking system, the role of banks and other financial intermediaries and the trading practices for and valuation of financial instruments, including equity, debts, futures, etc.

References

  • Islamic Financial Institutions and Markets. 2006. 1st Edition, INCEIF: Kuala Lumpur.
  • Thomas, A., Cox, S. & Kraty, B., (2005), ‘Structuring Islamic Finance Transactions’. Euromoney Books.
  • Rosly, Saiful Azhar, (2005), ‘Critical Issues on Islamic Banking and Financial Markets’, Bloomington: Authorhouse.
  • Saber Mohamed Hassan, (2004), ‘Issues in the Regulation of Islamic Banking: The Case of Sudan’, Research and Studies Series Issued by Bank of Sudan, No. 1.
  • V. Sundararajan & Luca Erirco, (2002), ‘Islamic Financial Institutions and Products in the Global Financial System: Key Issues in Risk management and Challenges Ahead’. IMF Working Papers, November 2002.
  • Sudin Haron and Bala S., (2001), ‘Islamic Banking System: Concept & Applications’, Pelanduk Publication.
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ZC6973 SHARIAH RULES IN FINANCIAL TRANSACTIONS 
This module provides students the opportunity to study the application and mechanism of the most widely used Shariah principles such as: Mudaraba, Murabaha, Bai Bithaman Ajil / Bai Muazzal, Musawama, Salam, Istisna, Ijarah, Bai al-inah, Tawarraq, Urbun, Hiwalah, Kafala, Wakalah, Wadiah, Ujr, and Rahn. At the end of this study, students will develop an intellectual capacity to critically analyse the various aspects of Shariah principles related to the products and services offered by Islamic institutions.

References

  1. Applied Shari’ah in Financial Transactions, 2006. 1st Edition, INCEIF: Kuala Lumpur.
  2. Wahabah Al-Zuhaily, (2003), ‘Islamic Jurisprudence and Its Proofs’, (Mamoud A. Al-Gamal, trans.) Damascus: Dar al-Fikr.
  3. Taqi Usmani, Muhammad, (2002), ‘An Introduction to Islamic Finance’, Kluwer Law International, Hague, 2002.
  4. Various Financial Accounting Standards from Accounting, Auditing and Governance Standards for Islamic Financial Institution, AAIOIFI.
  5. Nik Norzrul Thani, Mohamed Ridza Mohamed Abdullah & Megat Hizaini Hassan, (2003), ‘Law and Practice of Islamic Banking and Finance’, Thomson Sweet & Maxwell Asia.
  6. Saiful Azhar Rosly, (2005), ‘Critical Issues on Islamic Banking and Financial Markets’, Dinamas Publishing, Kuala Lumpur, Malaysia.
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ZC6983 DEPOSITS AND FINANCING OPERATIONS OF ISLAMIC BANKS 
Deposits are of paramount importance to an economic system. To the economy, banks deposits are the main source of money supply that can be mobilized to generate economic growth and wealth creation. The ability of banks to create deposits enables them to supply money to consumers. In the philosophy of Islamic finance, money is required to mobilize in productive investments. They should not be idle money. Deposits   are important to Islamic banks as a source of funds as in conventional banks. But unlike their counterparts, Islamic banks need to comply with Shariah principles which prohibit any payment of interest or a fixed return on deposits. Looking from both conventional banking and Islamic banking perspectives, deposits are important to generate economic growth and wealth creation

References

  1. Rosly, Saiful Azhar.(2005). Critical Issues on Islamic Banking and Financial Markets, Authorhouse, Bloomington
  2. Iqbal, Zamir.(1997).Islamic Financial System. World bank Publication, oxford University Press
  3. Understanding Islamic Finance (The Wiley Finance Series) by Muhammad Ayub (Hardcover ‐ Jan 2, 2008)
  4. An Introduction in Islamic Finance: volume 20, by Muhammad Taqi Usmani
  5. Islamic Banking: Theory, Practice & Challenges by Fuad Abdullah Al‐Omar
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  MARKETING
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ZD6713 MARKETING RESEARCH
This course creates awareness and understanding of the importance of correct and timely information required of a marketing company that wants to optimize marketing investments and expenditures. There are many ways for gathering good market intelligence and not every method requires major expenditures. The effective marketing manager knows how to gather information in a deliberate and beneficial manner knowing that the information is likely to result in significant competitive advantage. The marketer must know all the beneficial and reliable ways to collect market information in order to optimize financial return. Still even with timely information, a marketing organization may experience negative results from its marketing decisions. This course will discuss excellent use of marketing facts and figures collected effectively, as well as situations where marketing decisions were made with wrong or no information. The course will demonstrate how to plan a marketing research project, how to implement it and how to measure the results.

References

  1. Malhotra, N. K. 2004. Marketing Research – An Applied Orientation – Fourth Edition, New Jersey:  Prentice Hall.
  2. Churchill, G. A. Jr., & Iacobucci, D. 2005 Marketing Research – Methodological Foundations, Ninth Edition, Thomson, Southwestern.
  3. Aaker, D.A, Kumar, V. & Day. G. S. 2004 Marketing Research, Eighth Edition, New York, John Wiley & Sons, Inc.
  4. Artikel jurnal ilmiah seperti Journal of Marketing, Journal of Marketing Research dll.
  5. Jurnal/majalah ‘amali’ seperti Marketing Management (AMA), Malaysian Business dll.
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ZD6723 CUSTOMER BEHAVIOR ANALYSIS
This course examines theories related to consumer behavior in the process of acquisition, consumption and post-consumption behavior of a product.  Consumer behavior analysis will be divided into three levels: analysis of consumers at individual level; analysis of environmental factors; and analysis of organizations as consumers. This course also examine the consumer behavior theories in relation to the development of marketing strategy.  These relationships will be included in the discussion of every topic or with the related theories as well as in the case studies.

References

  1. Hawkins, Del I., David L. Mothersbaugh, & Roger J. Best (2007). Consumer Behavior: Building Marketing Strategy, 10th Edition, McGraw-Hill.
  2. Sheth, Jagdish N and Banwari Mittal (2004). Customer  Behavior: A Managerial Perspective, Thomson South-western
  3. Blackwell, Roger D., Paul W. Miniard and James F. Engel (2006). Consumer Behavior, 10th Edition, Thomson South-western.
  4. Peter, J. Paul and Jerry C. Olson (2005). Consumer Behavior and Marketing Strategy. 7th Edition. McGraw-Hill
  5. Solomon, Michael R. 2007. Consumer Behavior – Buying, Having and Being, 7th Edition. Prentice Hall
  6. Schiffman G. Leon & Kanuk Leslie Lazar (2007). Consumer Behavior 9th Edition. Prentice Hall
  7. Mowen, John C. & Michael Minor, (1998). Consumer Behavior 5th Edition, Prentice Hall
  8. Assael, Henry (2001). Consumer Behavior. 6th Edition. Thomson
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ZD6733 NEW PRODUCT DEVELOPMENT
Products, be it goods or services are central to the process of exchange that is marketing. It is thus essential that a corporation aligns its product strategies in line with its corporate objectives and mission. At the product level, the product manager is normally assigned to oversee and evaluate the performance of products. He is expected to appreciate the corporation's aspirations and thus manage his portfolio of products with this very much in mind. The need for new products to be developed and managed during the various stages of development is an important skill in order for the corporation to be ready for market changes; as it is likely to to have an impact on its ability to exist. Ultimately, a product (as it is then) will reach the end of its life cycle and a decision has to be made as to whether it is to be eliminated or otherwise.

References

  1. Crawford, C.M & di Benedetto,A.  2008, New Products Management, 9th Edition; McGraw-Hill
  2. Baker, M & Hart,S. 2007, Product Strategy and Management, 2nd Edition; Pearson Education
  3. Lehmann, D.R & Winer, R.S 2003, Product Management, 3rd Edition
  4. Cravens,D.W & Piercy, N. 2009, Strategic Marketing; McGraw-Hill/Irwin
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ZD6743 SERVICES MARKETING AND STRATEGY
Services are becoming critical for competitive advantage in companies across the globe and in all industry sectors. The course focuses on the unique challenges of managing services and delivering quality service to customers. The attraction, retention, and building of strong customer relationships through quality service (and services) are at the heart of the course content. The course is equally applicable to organizations whose core product is service and to organizations that depend on service excellence for competitive advantage. In this course, students will learn frameworks for customer focused management, and how to increase customer satisfaction and retention through service strategies. Throughout the course an emphasis is placed on the total organization and how effective marketing and customer focus must be coordinated across multiple functions. An underlying assumption of this course is that students learn best and retain the most through active participation in the learning process.

References

  1. Zeithaml, Valarie A., Bitner, Mary J. and Gremler, Dwayne D. (2009). Services Marketing: Integrating Customer Focus Across the Firm. 5th ed.McGraw Hill.
  2. Lovelock, C., and Wirtz, J. (2007). Services Marketing: People, Technology, Strategy. 6th ed. Pearson Education.
  3. Hoffman, K.D. and Bateson, J.E.G. (2006). Services Marketing: Concepts, Strategies and Cases. 3rd. ed. South-Western Publishing.
  4. Lovelock, C., Wirtz, J., and Chew, P. (2009). Essential of Services Marketing. Upper Saddle River NJ:Prentice-Hall.
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ZD6753 SALES MANAGEMENT
The course outlines an understanding of the basic concepts and theories in sales management with a strong coverage on the role of strategic thinking in building long-lasting partnerships with customers. It will also focus on how the sales force can create superb customer value and achieve sustainable competitive advantage through skills and capability development, attracting, retaining and rewarding outstanding sales talent,  providing leadership and the right motivation to drive a successful sales organization.

References

  1. Cron, William L. & Decarlo, Thomas E. 2008. Sales Management:  Concepts and Cases. (10th Edititon) New Jersey: John Wiley & Sons, Inc.
  2. Weitz, Barton A., Castleberry, Stephen B. & Tanner, John F., Jr. 2009. Selling: Building Partnerships. (7th Edition) Boston: McGraw-Hill/Irwin
  3. Tanner, John F., Jr., Honeycutt, Earl D. Jr. & Erffmeyer, Robert C. 2008. Sales Management. New Jersey: Prentice Hall.
  4. Jobber, David & Lancaster, Geoffrey, 2009. Selling and Sales Management. (8th Edition) London: Pearson Educatiton Ltd.
  5. Belch, G. E. & Belch, M. A. 2007. Advertising and Promotion: An Integrated Marketing Communications Perspective, (7th Edition) New York: McGraw-Hill/Irwin.
  6. Piercy, Nigel F. & Lane, Nikala, 2009. Strategic Customer Management: Strategizing the Sales Organization. New York: Oxford University Press, Inc.
  7. Journal of Personal Selling and Sales Management
  8. Journal of Marketing Theory and Practice
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RESEARCH COURSES 

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ZF6033 BUSINESS RESEARCH METHODS
This course introduces students to a diversity of research techniques and trains them in experiencing the research process that involves identifying problems, collecting, analyzing, interpreting and reporting data, for the purpose of using opportunities, or solving problems in the business environment. Emphasis will be given to descriptive research design (such as survey research) and causal design, measurement and sampling, commonly used data analysis methods, data interpretation, and writing and reporting of research findings. Students are also trained to write a research proposal in planning to undertake the Master’s Project or the thesis component of the Master of Accountancy programme.

References

  1. Zikmund, Williams G. (2003), Business Research Methods, Tft Edition,
  2. Thompson. Southwestern Hair, J. F. Jr., Money, A.H., Samouel, Phillip, &Page, Mike (2007). Research Methods for Business, John Wiley and Sons, Inc.
  3. Cooper, Donald R. and Schindler, Pamela (2003), Business Research Methods, 8th Edition, McGraw-Hill International Edition
  4. Malhotra, Naresh K. (2004) Marketing Research – An Applied Orientation - Fourth Edition, New Jersey: Prentice Hall
  5. Sekaran, Uma (2003), Research Methods for Business: A Skill-building Approach,4* Edition, John Wiley and Sons, Inc.
  6. Hair, J. F. Jr., Anderson, R.E., Tatham, R.L., & Black, W.C. (1998). Multivariate Data Analysis, Fifth Edition, Upper Saddle River, New Jersey, U.S.A: Prentice-Hall International Inc.
  7. Norusis, M.J. (1991). SP55 9.0 Guide to Data Analysis. Upper Saddle River, NewJersey: Prentice Hall.
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ZF6043 RESEARCH PROJECT  

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