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Research Centre – SMART

SERVICE MARKETING & MANAGEMENT RESEARCH GROUP

AIM

To promote cooperative research and consultancy works on service excellence in the context of contemporary service economy, transcending the knowledge of service business, service marketing, and service management

PROJECTS

+ Effects of workplace incivility and negative emotions on customer-oriented employee behavior in hotel industry
+ Modelling the service of SHARIAH-compliant hotels in Malaysia
+ Exploring Islamic perspective of transformative service for societal well-being
+ Innovation and entrepreneurship in medical services
+ Developing Green Entrepreneurship typology
+ Mobile data services and advertising