+ Provide a platform for researchers to generate ideas and produce research in the related firlds.
+ Builds a better work of researchers in the same field regionally and globally.
+ Flexibility as the competitive operations strategy. The development of competing flexibility model framework for service.
+ Generic Operations Strategies for Service Industries: The Development of a Comprehensive Framework for Sustainable Performance.
+ Value Based Total Performance Excellence Model-VBTPEM
+ Mathematical modelling for performance measurement of Malaysian Local Authorities through Data Envelopment Analysis and Structural Equation Modelling