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3rd UKM-GSB INTERNATIONAL WORKSHOP ON PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELING (PLS-SEM)

 10 – 11 April 2017 | Hotel Bangi – Putrajaya , Bangi

Dr. JAN-MICHAEL BECKER
University of Cologne, Germany
Co-developer of the SmartPLS

Dr. JAN-MICHAEL BECKER
University of Cologne, Germany

Jan-Michael Becker is an assistant professor in the habilitation system (Akademischer Rat) at the University of Cologne in the Department of Marketing and Brand Management. He received his doctoral degree in Marketing from the University of Cologne and his diploma in Information Systems from the University of Hamburg, Germany. He has been a visiting scholar at Georgia State University, Atlanta, USA and at University of Waikato, Hamilton, New Zealand. He has taught as a lecturer at the University of Tübingen, Germany.

His research interests focus on structural equation modeling (SEM) and measurement theory, data analytics as well as social media marketing, e-commerce and bridging marketing and IS problems. His research has been published in several premier academic journals, including Information Systems Research, MIS Quarterly, Long Range Planning, Journal of Business Research and Marketing Letters. Dr. Becker has also served as ad-hoc reviewer for well-known premier academic journals including Information Systems Research, MIS Quarterly, Long Range Planning, Journal of Business Research, Computational Statistics and Data Analysis, Business Research, European Journal of Marketing, and European Management Journal.

He is a co-developer of the SmartPLS software application for modeling structural equation models with Partial Least Squares path modeling. http://www.smartpls.com.

SmartPLS is one of the leading software tools for partial least squares structural equation modeling (PLS-SEM).

FEES

Regular – 1 March – 10 April 2017
Malaysian: RM1500 per person.
International: USD380 per person.

Early Bird – through 14 March 2017
Malaysian: RM1300 per person
International: USD350 per person

International Transfer /Bank Draft /Electronic Fund Transfer (EFT)
Pay to: Universiti Kebangsaan Malaysia Account No. : 8002240869
Swift Code: CIBBMYKL
Bank Name: CIMB Bank Berhad
Address: CIMB Bank Bhd, Lot 1.04 & 1.05 Level 1 Wisma UNIKEB,
Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia

CANCELLATION

  • Written notification of registration cancellation must be e-mailed to gsb.marketing@ukm.edu.my by 12 March 2017.
  • If registration cancellation is received by 12 March 2017, registrant will receive 70% refund of the registration fees.
  • Reimbursement of registration fees will only be made if a candidate can find a replacement within the period of 1 March – 30 March 2017
  • No refund of registration fees will be issued if cancellation notice is submitted after 12 March 2017

*Please make payment to secure your seat before 8 April 2017
**Attach your payment draft/transaction slip/ bank slip to the filled registration form and fax or email to Mr. Safwan Asraff

All participants are required to complete this registration form and return to Mr. Safwan Asraff (gsb.marketing@ukm.edu.my / Fax: 03 – 89213161)

TENTATIVE SCHEDULE:

DAY 1

April 10, 2017

09:00 – 10:30

Wrap-up of PLS-SEM and Latent Variable Models

10:30 – 10:45

Morning break

10:45 – 12:30

Wrap-up of PLS-SEM and Latent Variable Models

12:30 – 14:00

Lunch

14:00 – 15:30

Consistent PLS and Model Fit Indices: SmartPLS Tutorial

15:30 – 15:45

Tea  Break

15:40 – 17:30

Prediction in PLS-SEM (PLS Predict): SmartPLS Tutorial

DAY 2

April 11, 2017

09:00 – 10:30

Advancing Moderation to Non-Linear Effects: SmartPLS Tutorial

10:30 – 10:45

Morning break

10:45 – 12:30

Measurement Invariance & Advanced Multigroup Analysis: SmartPLS Tutorial

12:30 – 14:00

Lunch

14:00 – 15:30

Uncovering Unobserved Heterogeneity beyond FIMIX-PLS: The PLS-POS & PLS-IRRS Method: SmartPLS Tutorial

15:30 – 15:45

Tea  Break

15:40 – 17:30

Outlook: Recent Advances in PLS

 

DOWNLOAD

  • Brochure

  • Registration Form

  • Poster

CONTACT

03 – 8921 3457 (Safwan)

03 – 8921 3161

gsb.marketing@ukm.edu.my