About the programme
The programme provides extensive and intensive research activities in line with market needs requiring experts in communication management in media and non-media organisations. This programme provides the scope and opportunity for students to examine aspects of theories, methodologies, application and impact of communication management in a micro and macro environment.
Objectives
- To offer a multidisciplinary education in communication management studies to fulfil the needs of media and non-media organisations.
- To provide the knowledge and skills to implement scientific research in communication management, either in media or non-media organisations
- To furnish the knowledge and skills in managing, planning, analysing and assessing communication impact.
- To improve the professionalism and understanding of the relations between culture, media and its contents and media effects through knowledge in media, culture and communication.
- To produce global thinking, innovative, creative and competitive graduates.