Seven UKM Students Won The “Most Voted Public Service Announcement” Award
By Abdul Ghani Nasir
Pix Mohd Hairul Azmi Jahid
BANGI, 21 Nov. 2011 – It was just a class assignment to produce an experimental documentary, but for seven UKM students in Media and Communications Study, it ended being awarded the “Most Voted PSA” in a competition organised by Primeworks Studio, Media Prima, recently.
The winning PSA (Public Service Announcement) was submitted by the students from the Faculty of Social Science and Humanities entitled “Tangan” (Hand).
The documentary for the PSA Just A Minute Competition was produced by the students naming themselves GreEn@pple Production depicting a very important current issue – the negative impact of uncaring attitude of humans on the environment.
The students are Cheng Yee Ting, Nor Azrin Ahamad Yusof, Azemuniza Aziz, Nur Syahirah Abdul Ghani, Nuzrul Huda Zam Hasri, Kinsia Eyusa dan Hor Kah Yee.
Head of the team, Yee Ting, said while they were busy doing their assignment, their lecturer, Mohd Norshahizan Ali told them of an advertisement he saw about the competition and suggested that they take part.
They thus submitted their assignment and to their surprise it was shortlisted for the final out of 120 entries and then selected for the award - the “Most Voted PSA”. They took home RM1,000 and a certificate.
The documentary is about the wanton use of paper, poor recycling habit and their impact on the environment.
“When more paper are used with no recycling, more trees needed to be cut down to meet that need. The dwindling of trees and plants will give a negative impact on the eco-system and everyday life,” said Yee Ting.
Blame for all these can be attributed to human hands which waste paper and thus needing more trees to be cut down to meet the demand, she said.
The hand is also used to symbolise trees in the documentary.