Gamification of Personal Line Chatbots in Improving Information Technology-Based User Experience

Dina Fitria Murad, Hendra Mayatopani, Rosilah Hassan, Taj-aldeen Naser Abdali, Bambang Dwi Wijanarko
dx.doi.org/10.17576/apjitm-2025-1402-13

Abstract

As messaging apps usage increases, developers need to create engaging and relevant experiences to maintain user loyalty. In this context, gamification and personalization are two key elements that can increase user engagement and satisfaction. The chatbot is developed using LINE Messaging API technology and integrates gamification elements such as points, levels, challenges, and leaderboards to create fun and competitive interactions. These chatbots are personalized based on user preferences and data, enabling a more relevant and tailored experience to individual needs. The chatbot was tested through a questionnaire measuring the level of engagement, satisfaction, ease of use, and the effectiveness of gamification and personalization. The results showed that the gamification element significantly increased user motivation to engage longer with the chatbot, while personalization improved the relevance of the interaction and overall user satisfaction. Therefore, chatbots based on gamification and personalization are expected to be an effective solution to improve user experience in the future, both for instant messaging applications and other platforms that prioritize engaging and personalized digital interactions.

keyword

gamification, personalization, line, chatbot

Area

Multimedia and Usability