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Taslima Jannat, Syed Shah Alam, Yi-Hui Ho, Nor Asiah Omar, Chieh-Yu Lin. (2021). Can Corporate Ethics Programs Reduce Unethical Behavior? Threat Appraisal or Coping Appraisal. Journal of Business Ethics, https://doi.org/10.1007/s10551-020-04726-8
Mohammad Masukujjaman, Syed Shah Alam, Chamhuri Siwar, Sharina AbdulHalim. (2021). Purchase Intention of Renewable Energy Technology in Rural Areas in Bangladesh: An Empirical Evidence. Renewable Energy, https://doi.org/10.1016/j.renene.2021.01.125
Nor Asiah Omar, Muhamad Azrin Nazri, Mohd Helmi Ali, Syed Shah Alam (2021). The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety. Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2021.102600
Syed Shah Alanm, Chieh-Yu Lin, Maisarah Ahmad, Mohd Helmi Ali, Aisyah Abdul Rahman. (2021). Working Adults’ Buying Intention Through Online Social Network. International Journal of Technology and Human Interaction 17(4):25. DOI: 10.4018/IJTHI.2021100106
Syed Shah Alam, Samiha Susmit, Chieh-Yu Lin, Mohammad Masukujjaman and Yi-Hui Ho. (2021). Factors Affecting Augmented Reality Adoption in the Retail Industry. Open Innov. Technol. Mark. Complex. 2021, 7, 142. https://doi.org/ 10.3390/joitmc7020142
Syed Shah Alam, Mohd Helmi Ali, Nor Asiah Omar, Wan Mohd Hirwani Wan Hussain. (2020). Customer Satisfaction in Online Shopping in Growing Markets: An Empirical Study. International Journal of Asian Business and Information Management (IJABIM) 11(1). DOI: 10.4018/IJABIM.2020010105
Syed Shah Alam, Chieh-Yu Lin, Maisarah Ahmad, Nor Asiah Omar, Mohd Helmi Ali. (2019). Factors Affecting Energy-Efficient Household Products Buying Intention: Empirical Study. Environmental and Climate Technologies, 2019, Vol. 23, No. 1, 84.-97. doi:10.2478/rtuect-2019-0006
Nor Asiah Omar, Ahmad Sabri Kassim, Syed Shah Alam, Zuraidah Zainol. (2018). Perceived retailer innovativeness and brand equity: mediation of consumer engagement. The Service Industries Journal, Volume 41, 2021 – Issue 5-6.
Mohd Helmi Ali, Yuanzhu Zhan, Syed Shah Alam, Ying Kei Tse, Kim Hua Tan. (2017). Food supply chain integrity: the need to go beyond certification. Industrial Management & Data Systems, Vol. 117 No. 8, pp. 1589-1611. https://doi.org/10.1108/IMDS-09-2016-0357.
Syed Shah Alam, Nor Fariza Mohd. Nor, Maisarah Ahmad, Nik Hazrul Nik Hashim. (2016). A Survey on Renewable Energy Development in Malaysia: Current Status, Problems and Prospects. Environmental and Climate Technologies doi: 10.1515/rtuect-2016-0002
Nor Asiah omar, Suhaily Mohd Ramly, Syed Shah Alam, Muhamad Azrin Nazri. (2015). Assessing the Effect of Loyalty Program Benefits in Satisfaction Loyalty Relationship: Evidence from Malaysia. Journal Pengurusan.
Syed Shah Alam, Mamunur Rashid, Nor Asiah Omar, Mst. Nilufar Ahsan. (2014). Small-scale renewable households renewable energy usage: theoretical development and empirical settings. Renewable Energy, Volume 68, August 2014, Pages 255-263, https://doi.org/10.1016/j.renene.2014.02.010
Field of Specialization
Marketing Research, Business Research Methods, Marketing Management, International Marketing, Business Communication, Internet Marketing, Electronic Commerce, Consumer Behaviour