Phone : + 603-8921 5582
Email :

Assoc. Prof. Dr. Syed Shah Alam

Research Fellow


Assoc. Prof. Dr. Syed Shah ALAM is a Research Fellow and Associate Professor at Graduate School of Business (UKM-GSB), The National University of Malaysia. He s started his teaching career in Malaysia in January 2005 and until now he taught Marketing Research, Global Marketing, Business Research Methods, Marketing Management, Consumer Behavior, Sales Management, Services Marketing, Consumer Behavior at postgraduate level, and International Marketing, E-Commerce, Product Innovation and Branding, Product Marketing and Management and Business Communication subjects at undergraduate level. Prior to joining to the National University of Malaysia, he taught at Universiti Teknologi MARA (UiTM), Malaysia and Multimedia University Malaysia (MMU). Dr Alam is the recipient of an “Excellent Service Award” at the National University of Malaysia in 2011. Beside teaching he is actively involved with research. Syed has published (109 journal articles) in leading international journals, including Journal of Business Ethics, Journal of Retailing and Consumer Services, Renewable Energy, The Service Industries Journal, Journal of Tourism Futures, and has co-authored four textbook; Product Management & Strategy published by McGraw-Hill, Principles of E-Commerce, Essentials of Internet Marketing published by Pearson Education. His primary research interests focus on technology driven marketing, consumer behavior, technology innovation adoption and green marketing. He is familiar with SmartPLS, AMOS and SPSS. He has been listed in the Stanford University list of Top 2% Scientist in the world in 2020 as being the most cited scientist in a large range of disciplines. This list, which was created by analysing a group of over 150,000 scientist classified via 22 scientific fields and 176 subfields features. Currently his Google Scholar citation is 6854 and h-index 38 and also my Scopus citation is 1410, h-index 16. He has served as the secretary for “First International Research Conference on Social Business’ 2013” held in The National University of Malaysia. Supervising postgraduate students and co-authoring with emerging researchers, new colleagues and postgraduate students are focus of my academic career.


Taslima Jannat, Syed Shah Alam, Yi-Hui Ho, Nor Asiah Omar, Chieh-Yu Lin. (2021). Can Corporate Ethics Programs Reduce Unethical Behavior? Threat Appraisal or Coping Appraisal. Journal of Business Ethics,

Mohammad Masukujjaman, Syed Shah Alam, Chamhuri Siwar, Sharina AbdulHalim. (2021). Purchase Intention of Renewable Energy Technology in Rural Areas in Bangladesh: An Empirical Evidence. Renewable Energy,

Nor Asiah Omar, Muhamad Azrin Nazri, Mohd Helmi Ali, Syed Shah Alam (2021). The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety. Journal of Retailing and Consumer Services,

Syed Shah Alanm, Chieh-Yu Lin, Maisarah Ahmad, Mohd Helmi Ali, Aisyah Abdul Rahman. (2021). Working Adults’ Buying Intention Through Online Social Network. International Journal of Technology and Human Interaction 17(4):25. DOI: 10.4018/IJTHI.2021100106

Syed Shah Alam, Samiha Susmit, Chieh-Yu Lin, Mohammad Masukujjaman and Yi-Hui Ho. (2021). Factors Affecting Augmented Reality Adoption in the Retail Industry. Open Innov. Technol. Mark. Complex. 2021, 7, 142. 10.3390/joitmc7020142

Syed Shah Alam, Mohd Helmi Ali, Nor Asiah Omar, Wan Mohd Hirwani Wan Hussain. (2020). Customer Satisfaction in Online Shopping in Growing Markets: An Empirical Study. International Journal of Asian Business and Information Management (IJABIM) 11(1). DOI: 10.4018/IJABIM.2020010105

Syed Shah Alam, Chieh-Yu Lin, Maisarah Ahmad, Nor Asiah Omar, Mohd Helmi Ali. (2019). Factors Affecting Energy-Efficient Household Products Buying Intention: Empirical Study. Environmental and Climate Technologies, 2019, Vol. 23, No. 1, 84.-97. doi:10.2478/rtuect-2019-0006

Nor Asiah Omar, Ahmad Sabri Kassim, Syed Shah Alam, Zuraidah Zainol. (2018). Perceived retailer innovativeness and brand equity: mediation of consumer engagement. The Service Industries Journal, Volume 41, 2021 – Issue 5-6.

Mohd Helmi Ali, Yuanzhu Zhan, Syed Shah Alam, Ying Kei Tse, Kim Hua Tan. (2017). Food supply chain integrity: the need to go beyond certification. Industrial Management & Data Systems, Vol. 117 No. 8, pp. 1589-1611.

Syed Shah Alam, Nor Fariza Mohd. Nor, Maisarah Ahmad, Nik Hazrul Nik Hashim. (2016). A Survey on Renewable Energy Development in Malaysia: Current Status, Problems and Prospects. Environmental and Climate Technologies doi: 10.1515/rtuect-2016-0002

Nor Asiah omar, Suhaily Mohd Ramly, Syed Shah Alam, Muhamad Azrin Nazri. (2015). Assessing the Effect of Loyalty Program Benefits in Satisfaction Loyalty Relationship: Evidence from Malaysia. Journal Pengurusan.

Syed Shah Alam, Mamunur Rashid, Nor Asiah Omar, Mst. Nilufar Ahsan. (2014). Small-scale renewable households renewable energy usage: theoretical development and empirical settings. Renewable Energy, Volume 68, August 2014, Pages 255-263,


Field of Specialization

Marketing Research, Business Research Methods, Marketing Management, International Marketing, Business Communication, Internet Marketing,     Electronic Commerce, Consumer Behaviour