Aliff Ahmad
Project Manager
on
Case Studies / Combating Malaria through SBCC
Combating Malaria through SBCC
Issue
Knowlesi malaria remains a serious health concern in Malaysia, particularly in rural communities where people are at higher risk. This project aimed to support the Ministry of Health in reducing case numbers by focusing on changing behaviours within these vulnerable groups. Our efforts were concentrated in Gua Musang, Kelantan, an area where knowlesi malaria had been a recurring challenge.
Where
Gua Musang, Kelantan
Our Methodology/Approach:
Our journey started by listening closely to the people of Gua Musang. We wanted to understand not just what was stopping them from protecting themselves against knowlesi malaria, but also what might encourage them to adopt safer habits. Through conversations, surveys, and community observations, we uncovered the everyday challenges they faced—whether it was the discomfort of wearing extra clothing in the heat or simply not realizing how serious the risk could be.
As we pieced together these insights, one solution kept standing out: wearing long-sleeved clothing. It was a simple adjustment, but one that could make a big difference in reducing mosquito bites. This discovery became the heart of our intervention, guiding us toward practical ways to help the community protect themselves without disrupting their daily lives.
Intervention:
In collaboration with district health officers, we designed a programme that incorporated messaging and behavioural nudges aligned with local customs and routines. To make the learning process more engaging, we adapted traditional games with educational elements and encouraged family involvement in discussions about knowlesi malaria. This approach aimed to improve understanding and promote consistent protective behaviours in a way that resonated with the community.
Outcome:
Following the intervention, Gua Musang saw a notable decline in knowlesi malaria cases, dropping from 84 in 2021 to zero reported cases in 2023. While this reduction suggests the intervention played a role in changing behaviours and reducing transmission, ongoing monitoring and sustained community engagement will be crucial to maintaining these results in the future.
