Aliff Ahmad
Project Manager
on
Messaging/Communication Tactics / Shaping Malaysia’s Health Literacy Framework
Shaping Malaysia’s Health Literacy Framework
Introduction
This project began as an extension of a previous study focused on developing a health literacy survey instrument for Malaysia. What started as a research initiative quickly captured the attention of policymakers when the survey findings revealed significant gaps and opportunities in the nation's health literacy landscape. The impact was undeniable—so much so that improving health literacy became a priority in the 12th Malaysia Plan, setting the stage for a national movement toward better-informed healthcare decisions.
Our Contribution
Recognising the potential of this work, the World Health Organization commissioned our research team to collaborate with the Ministry of Health in shaping a comprehensive health literacy framework for the country. This wasn’t just a theoretical exercise. We dived deep into detailed desktop analyses while also engaging with stakeholders from all levels—healthcare providers, community leaders, and everyday Malaysians. These sessions gave us invaluable insights into the real issues and challenges people faced, allowing us to build a framework grounded in both data and lived experiences.
Outcome:
The culmination of this work resulted in six key pillars that outlined the critical areas for improving health literacy across Malaysia. These pillars didn’t just highlight challenges—they provided a clear roadmap for action and progress. Our efforts led to a significant milestone when, in September 2024, the National Health Literacy Policy was officially launched by Prime Minister Dato’ Seri Anwar Ibrahim, marking the beginning of the country’s journey toward a healthier, more informed population.
