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Research & Publication

Our expert researchers apply Social and Behaviour Change Communication (SBCC) to address pressing and prevalent global issues.

Overview

Every health message
has the power to
change lives.

Our research focuses on understanding how communication influences people’s decisions and behaviors when it comes to health.

We study real-life cases, explore the best ways to deliver messages, and work closely with different groups—including government agencies, private companies, and NGOs—to make health information more effective and impactful.

Using Social Behaviour Change Communication (SBCC), we develop practical strategies that connect with people in Malaysia and the surrounding region. Our goal is to tackle health challenges with clear, relatable, and culturally relevant solutions.

Explore our work to see how better communication can lead to a healthier nation.

Case Studies

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  • Aliff Ahmad

    Project Manager

  • Dr. Neevaarthana Subramaniam

    UKM Post-Doctoral Researcher
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  • Dr. Surendran Rajaratnam

    Fellow – UKM
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  • Dr. Daniella Maryam Mohamed Mokhtar

    Fellow – UKM

    Daniella Mokhtar is a senior lecturer teaching Psychology at the Faculty of Social Sciences and Humanities. She obtained a Bachelor`s Degree in Psychology and Masters in Industrial and Organisational Psychology from Universiti Kebangsaan Malaysia. She completed her Ph.D in Occupational Health Psychology at the University of Sheffield, United Kingdom where she wrote her thesis on workplace bullying.

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  • Associate Professor Dr. Emma Mirza Wati Mohamad

    Director

    Emma has 20 years of experience as an academic and a health communication researcher. She is passionate with the role communication to nurture positive health behaviours and strongly believes in the importance of health literacy to empower society in making informed health decisions.

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  • Dr. Arina Anis Azlan

    Deputy Director

    Arina Anis Azlan is a lecturer at the Centre for Research in Media and Communication, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia. Her research interests are in health communication, information management and communicative behaviour among publics. She is currently involved in several research projects focusing on health communication and strategic communication to publics.

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