Training
We conduct SBCC training for stakeholders, including government agencies, academic institutions, NGOs, and other relevant organisations.
Empowering Change
Through SBCC Training
Health behaviour challenges often arise from a lack of awareness, misconceptions, or resistance to change, which can make it difficult for organisations and teams to encourage sustainable behavioral shifts. Through Social and Behaviour Change Communication (SBCC) training, we equip these groups with the knowledge and tools to address these challenges.
SBCC uses 
strategic
communication to drive measurable behaviour and social change.
The Impact of SBCC
Enhances Health Literacy
Encourages Behaviour Change
Creates Supportive Environments
Empowers Individuals & Groups
Drives Organisational Growth
Are you unfamiliar with
SBCC?
We ensure our training is accessible and straightforward, avoiding excessive technical jargon. Prior to the training, we will provide a learning needs assessment to all participants, in order to understand the level of SBCC training that your organisation requires
What will you gain from our training?
Essential SBCC skills and techniques
Equip participants with essential SBCC skills and techniques for intervention planning.
Ability to design and implement
Enhance the ability to design and implement effective communication strategies and intervention.
Measuring and evaluating the impact
Gain insights into measuring and evaluating the impact of communication efforts.
Skills to address and influence
Foster skills to address and influence social behaviours positively.
Who Should Attend?
Healthcare professionals
Communication specialists
Nonprofit organisations
Policy makers or decision makers
Researchers & Academics
Corporate HR Professionals
Not sure if the training is right for you?
We welcome individuals and organisations from other sectors who are interested in making an impact towards sustainable behaviour change. Please feel free to contact us to discuss your specific needs and explore how our training can benefit your organisation.
Training Format
Our training format is conducted in-person workshops. The session will be based on interactive learning and hands-on approach. Details regarding the duration of the training and the number of participants are provided below:
Training Timeline
Understand the problem
- Identify behaviours to change, the individuals involved, and the motivating factors and barriers
- Segment the target audiences
- Determine the drivers and influencing factors behind the behaviours needing change
- Develop a target audience profile
Design intervention strategy
There are three SBCC strategies:
- Behaviour Change Communication
- Social and Community Mobilisation
- Advocacy
The most effective campaigns use multiple strategies to address different layers of the Socio-Ecological Model.
Create messages and material
Developing key messages:
- Asses the target audience's drivers and barriers.
- Communicate the "Reason Why" and "Call To Action".
Create a Creative Brief.
Produce Creative Materials.
Pretest materials for appeal, credibility and resonance with the target audience.
Implement and monitor
Implementation - Coordination and execution of activities.
Monitoring - Ensures activities are conducted on schedule, using the planned inputs (quantity and quality), and producing desired outputs.
Evaluate and replan
Evaluation - Assesses if activities and outputs are achieving the campaign's behavioural objectives.
Questions progress against the campaign's behavioural and communication objectives.
Can be conducted during the campaign (midterm evaluation) and at its conclusion (final evaluation).
Number of participants
To maintain quality, we limit the number of participants to between 20 and 30 pax. If you have a larger team, please contact us to discuss arrangements.
About our trainers
Training costs vary depending on the program and format. Please contact us for detailed pricing information and payment options.
Assoc Prof Dr Emma Mirza Wati Mohamad
Expertise: Health Communication
Emma has over 20 years of experience as an academic and health communication researcher. She is passionate about exploring how communication can be utilised as a tool to nurture positive health behaviours and strongly believes in the importance of health literacy in empowering society to make informed health decisions.
Dr Arina Anis Azlan
Expertise: Health Communication & Communication Behaviour
Dr Arina Anis Azlan - With more than 10 years of experience, Anis specialises in health communication and behaviour change, with a strong enthusiasm for how people engage with health information and its impact on their actions. Her work designs effective SBCC interventions to drive sustainable change and improve public health outcomes.
