Digital Transformation in Accounting Education: Exploring the Influence of Lecturers’ Behavioural Intentions and High-Context Culture
In today’s rapidly evolving digital landscape, accounting education is undergoing significant transformation. This study investigates the drivers behind Chinese accounting lecturers’ behavioural intention to integrate digital teaching tools. Guided by Diffusion of Innovation and Social Cognitive theories, our objective was to examine factors including compatibility, relative advantage, observability, and self-efficacy,Continue Reading
