Consumer Behavioral Stickiness in Malaysian O2O Commerce from a Relationship Perspective: Trust Transfer Theory and Trust-Commitment Theory
2025-04-30
Amid fierce competition in Malaysia’s food industry, companies must unravel the trust dynamics that secure consumer loyalty to online-to-offline (O2O) platforms. By mastering these dynamics, businesses can transform their platforms from mere conveniences and transactional tools into consumer favorites for discovering, ordering, and enjoying food. Hence, this study examines theContinue Reading