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Pricing research often distinguishes cost-plus, competition-based, and value-based approaches as alternative strategic orientations. Yet, less is known about how small-business owner-managers combine these pricing logics when cost, market and customer signals conflict. This study examines pricing decision-making among 10 small food and beverage (F&B) businesses in Malaysia using a qualitativeContinue Reading

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Golongan orang kurang upaya (OKU) penglihatan masih belum mendapat pengiktirafan yang sewajarnya dalam arus pembangunan keusahawanan negara meskipun pelbagai dasar inklusif telah diperkenalkan. Tahap penyertaan mereka kekal rendah akibat kekangan struktural dan sosial dan isu ini masih kurang diterokai dalam konteks tempatan. Kajian ini bertujuan membangunkan model keusahawanan inklusif bagiContinue Reading

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Kajian mutakhir mendapati sistem pensijilan kosmetik halal di Malaysia mempunyai elemen-elemen sistem berdaya maju. Namun, wujud masalah perundangan serta isu-isu berkaitan pengeluar dan pengguna kosmetik. Perkara ini mustahak untuk diteliti kerana kosmetik merupakan barang keperluan harian orang Islam, dan menjaga kemaslahatan pengguna Muslim adalah tanggungjawab negara sebagai negara Islam. KajianContinue Reading

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Amid fierce competition in Malaysia’s food industry, companies must unravel the trust dynamics that secure consumer loyalty to online-to-offline (O2O) platforms. By mastering these dynamics, businesses can transform their platforms from mere conveniences and transactional tools into consumer favorites for discovering, ordering, and enjoying food. Hence, this study examines theContinue Reading

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Bagi memastikan koperasi pertanian mampu untuk terus menyumbang kepada pembangunan komuniti pekebun kecil, keupayaan mereka untuk memahami dan mengurus kewangan serta risiko dengan cekap menjadi antara faktor penentu sesebuah kejayaan. Namun demikian, koperasi pertanian dilaporkan masih memiliki tahap literasi kewangan dan pengurusan risiko yang lemah sehingga menyumbang kepada prestasi yangContinue Reading

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The introduction of departure levy in the airline industry is becoming a common practice globally, intending to generate revenue and address environmental concerns. However, the impact of these levy on passengers’ behaviour remains a topic of debate. To better understand the factors influencing Malaysian airline passengers’ behaviour in response toContinue Reading

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Despite the challenges, the Fourth Industrial Revolution (IR4.0) offers prospects for enhancing public service delivery. This article identifies the challenges in applying IR4.0 technologies to improve organisational structure and roles of Malaysian public agencies. The Socio-technical Systems Theory, Learning Organization Theory, and Theory of Disruption are discussed as a theoreticalContinue Reading

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This study investigates public personal traits and demographic factors influencing their acceptance of the implementation of carbon tax policy in Malaysia. Understanding the public’s acceptance behaviour becomes crucial as carbon tax gains attention in developing countries. Through an online survey of 566 respondents, the research employs multiple regression analysis, t-testContinue Reading

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Kajian empirik mengenai pengaruh Tadbir Urus Koperasi (TUK) terhadap Prestasi Koperasi (PK) amat kurang dilakukan, khususnya yang melibatkan koperasi bersaiz sederhana dan kecil. Setakat ini, kajian lepas masih tidak jelas dan tidak konklusif mengenai kewujudan hubungan tersebut.  Objektif kajian ini adalah untuk menyiasat kewujudan hubungan antara TUK dan PK danContinue Reading