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This research conducts a meta-analysis of 14 empirical studies (published from 2021–2025) that used the UTAUT and UTAUT2 models to examine users’ behavioural intention toward hotel technology adoption. Employing the PRISMA protocol and Meta-Essentials software, we synthesised effect sizes for seven UTAUT constructs; Performance Expectancy, Effort Expectancy, Social Influence, FacilitatingContinue Reading

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Recently, franchising has emerged as a prominent avenue for business expansion, attracting numerous entrepreneurs in local and international markets. While the prevalence of franchise businesses continues to rise, some businesses struggle to achieve growth due to their failure to leverage technology effectively, thereby failing to distinguish themselves from competitors. ToContinue Reading