PROMOTING HALAL HOTELS IN MALAYSIA

ISBN 978-629-486-147-3

MYR25.00

 

 

Book Details

Author/Editor: Izwan Harith Md. Ithnan, Ahmad Azmi M. Ariffin & Norzalita A. Aziz

Pages: 104

Year of Publication: 2024

Description:

Islam encourages its followers to travel the world to observe and to appreciate Allah’s creations. Travelling is indeed an integral part of Islam. However, despite the substantial size of the Islamic tourism market and its influence, especially in the context of lodging and accommodation sectors, knowledge on its nature and characteristics is scanty. Moreover, reading materials on Islamic tourism and hospitality focusing on halal hotels are rather limited. This book therefore seeks to provide an important source of reference for those interested in gaining a better understanding of different aspects of Islamic tourism and hospitality, particularly on the concept and practice of halal hotels and the way forward for promoting halal hotels in the Malaysian context. This book conceptually and empirically discusses whether the behavioural intention for selecting halal hotels among Malaysian Malay Muslims is primarily motivated by religiosity or by ethnicity values by utilizing the Theory of Reasoned Action (TRA).

BISAC Subject Code(s): TRV013000, BUS081000

Prelims

Category: Tourism