UNIVERSITI KEBANGSAAN MALAYSIA

VISION

UKM is committed to be ahead of society and time in leading the development of a learned, dynamic and moral society.

MISSION

To be the learning centre of choice that promotes the sovereignty of Bahasa Melayu and internationalises knowledge rooted in the national culture.

Malaysian Palm oil Board

VISION

To become a Nobel Laureate-producing research and development institution, providing leadership and impetus for the development of a highly diversified, value-added, globally competitive and sustainable oil palm industry.

MISSION

To enhance the well-being of the Malaysian oil palm industry through excellent research & development and services.

MPOB-UKM ENDOWMENT CHAIR

OBJECTIVES

i. To develop research leadership role in the development of palm oil industry in a sustainable economy and society.

ii. To foster public-private cooperation and partnership in income generation and welfare enhancement to promote socio economic development of local communities.

iii. To increase the capacity and profile of Malaysia as an economic model with a sustainable palm oil industry.