KUALA LUMPUR, MALAYSIA
28-30 October 2025
PARALLEL SESSIONS
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Conference Tentative
Conference tentative from 28 - 30 October 2025
This year theme
Social Behaviour Change Communication
In the rapidly evolving media landscape, the role of communication in driving social change has become increasingly critical. Social Behaviour Change Communication (SBCC) integrates communication strategies to positively influence attitudes and behaviours, addressing urgent social issues such as public health, environmental sustainability, and community inclusivity.
MENTION 2025 KEYNOTE & PLENARY SPEAKER
Dr. Veysel Binbay is a Director of Technology & Innovation, Asia Pacific Broadcasting Union (ABU). He is a distinguished electronics engineer from Turkey with over 25 years of expertise in broadcast engineering. His career started at the Turkish Radio and Television Corporation (TRT), advancing from an Electronics Engineer to Chief Engineer and IT Director, where he led significant technical operations and managed teams.
DR. VEYSEL BINBAY
Dr. Xue Dou is an Associate Professor in the Department of Comprehensive Psychology at Ritsumeikan University, Japan. Her research expertise spans media psychology, digital communication, misinformation, and media effects. She is particularly interested in the psychological mechanisms that shape people’s responses to media messages, misinformation, and persuasive communication.
Assoc. Prof. Dr. Xue Dou
Important Date
CYCLE 1
- 12 SEPT 2025 - Extended Abstract Submission Deadline
- 19 SEPT 2025 - Abstract Acceptance Notification
- 04 OCT 2025 - Fee Payment Deadline
©2025. MENTION2025. All Rights Reserved.
Prof. Dr. Michael C. M. Chan (CUHK School of Journalism & Communication) researches digital and political communication, social media, misinformation, international and comparative media engagement.
PROF. DR. MICHAEL CHAN The Chinese University of Hong Kong