RESEARCH GROUP

Media Technology & Creative Content

Meet The Team

Media technology have revolutionized the consumption of creative works, enabling and refreshing new forms of distribution and transforming the interaction with the audience. Indirectly, today’s technology has also brought a new perspective to the definition of ‘creativity’. The core of our research is to explore enormous potential of media technology and creative content.

DR. HASRUL

HASHIM

Creative Content

DR. MOHD AZUL MOHAMAD

SALLEH

Media Technology

ASSOC. PROF. DR. MOHD NOR SHAHIZAN ALI

Broadcasting

MR. BADRUL REDZUAN

ABU HASSAN

Media Studies

Technology creates media?

We welcome students and researchers from Malaysia and around the world, working in the area of:

Broadcasting industry

The broadcasting industry is no longer focused on conventional methods but has changed in line with the advancement of IR4.0 technology.

Web related communication technology

Web-based communication indirectly transforms the communication process, especially in the pandemic era

Social Media Impact

Social media such as Facebook, Twitter, Instagram, Tik tok, YouTube and podcast have a tremendous impact on the social development of a society.

Film & Digital content

Creativity in filmmaking and creative content provides an exciting space for research and exploration

Current Research Project

Media Technology & Creative Content Research Group

On-going research project

  • UNESCO’s Media Information Literacy (Mil) Module Development For Media & Communication Students
  • Understanding Media Information Literacy (MIL) Among Academics in Klang Valley
  • Study on History Literacy Effectiveness Among Gen Z Via The Production of Oral History Documentary
  • Vernacularism in Malaysian Cinema: A Preliminary Study
  • Pembinaan Modul Impak Teknologi ke atas Pekebun Sawit Era 4th IR
  • Rekabentuk Mesej Kreatif dan Inovatif Dalam Penerbitan Pesanan Khidmat Awam (PSA) Krisis Kesihatan
  • Pembinaan Konstruk Ketagihan Skrin dan Sikap Belas Ihsan Berkomunikasi Melalui Media Sosial Dalam Kalangan Belia IPT
  • Komuniti Penggiat Filem Malaysia: Identiti, Sumbangan dan Cabaran