Media Technology & Creative Content

Research Focus

Media technology have revolutionized the consumption of creative works, enabling and refreshing new forms of distribution and transforming the interaction with the audience. Indirectly, today’s technology has also brought a new perspective to the definition of ‘creativity’. The core of our research is to explore enormous potential of media technology and creative content. Thus, we welcome students and researchers from Malaysia and around the world, working in the area of:

  1. Web related communication technology
  2. Social Media Impact
  3. Broadcasting Industry
  4. Film & Digital Technology

 

Current Research Project

1. Study on History Literacy Effectiveness Among Gen Z Via The Production of Oral History Documentary 

2. Vernacularism in Malaysian Cinema: A Preliminary Study

3. Pembinaan Modul Impak Teknologi ke atas Pekebun Sawit Era 4th IR

4. Rekabentuk Mesej Kreatif dan Inovatif Dalam Penerbitan Pesanan Khidmat Awam (PSA) Krisis Kesihatan

5. Pembinaan Konstruk Ketagihan Skrin dan Sikap Belas Ihsan Berkomunikasi Melalui Media Sosial Dalam Kalangan Belia IPT

6. Komuniti Penggiat Filem Malaysia: Identiti, Sumbangan dan Cabaran

Team Members

  • Assoc. Prof. Dr. Mohd Noor Shahizan Ali
  • Dr. Mohd Azul Mohamad Salleh
  • Dr. Hasrul Hashim
  • Mr. Badrul Redzuan Abu Hassan