{"id":3442,"date":"2014-09-17T03:37:39","date_gmt":"2014-09-17T03:37:39","guid":{"rendered":"https:\/\/www.ukm.my\/news\/?page_id=3442"},"modified":"2015-04-20T03:39:50","modified_gmt":"2015-04-20T03:39:50","slug":"rebranding-exercise-imminent-for-ukm","status":"publish","type":"page","link":"https:\/\/www.ukm.my\/news\/archive\/tahun-2014\/september-2014\/rebranding-exercise-imminent-for-ukm\/","title":{"rendered":"Rebranding Exercise Imminent For UKM"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main \"><div class=\"mashsb-box\"><div class=\"mashsb-count\" style=\"float:left\"><div class=\"counts mashsbcount\">0<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.ukm.my%2Fnews%2Farchive%2Ftahun-2014%2Fseptember-2014%2Frebranding-exercise-imminent-for-ukm%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.ukm.my\/news\/?p=3442&amp;via=https:\/\/twitter.com\/ukmtwit\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><div class=\"mashsb-toggle-container\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div class=\"newsitem_tools\">\n<p class=\"newsitem_info\"><span class=\"createdate\">WEDNESDAY, 17 SEPTEMBER 2014 16:50<\/span><\/p>\n<\/div>\n<div class=\"newsitem_text\">\n<div class=\"news_item_article\">\n<p><strong><img decoding=\"async\" class=\"border\" src=\"https:\/\/www.ukm.my\/news\/images\/stories\/Campus2014\/rebranding1.jpg\" alt=\"\" border=\"0\" \/><\/strong><\/p>\n<p><strong>By Saiful Bahri Kamaruddin<br \/>\nPix Ikhwan Hashim<\/strong><\/p>\n<p>BANGI, 10 September 2014 \u2013 Some centres and departments of The National University of Malaysia (UKM) needed to be rebranded so as to be able to keep up with innovation and change.<\/p>\n<p>Vice-Chancellor Professor Datuk Dr Noor Azlan Ghazali said continuous evaluation of performance of the departments and faculties needed to be done so that fine-tuning can be carried out by them.<\/p>\n<p>Launching UKM\u2019s one-day inaugural Workshop on Planning Competency Development for Academic Administrators here today, Prof Noor Azlan said administrators must be brave enough to try for change and to be innovators.<\/p>\n<p>\u201cYou are only leaders if you bring change. If you maintain things (as they are) you are only managers,\u201d he said. Deans and deputy deans of faculties took part in the workshop together with directors and deputy directors of all UKM\u2019s academic centres and institutes.<\/p>\n<p>Director of the Centre for Professional and Leadership Development, Associate Professor Dr Rohayu Abdul Ghani facilitated the workshop.<\/p>\n<p>Prof Noor Azlan hoped the workshop would identify the areas that needed to be rebranded saying that it would not be easy as the university matures, managing it becomes even more complex.<\/p>\n<p>\u201cIn all organisations we have to give space for experimentation where capabilities will be enhanced\u201d. All the department heads and deans of faculties needed to create platforms for sharing, he said.<\/p>\n<p>Running a university requires different set of capabilities, he said, some of which are in tacit form such as ability to negotiate, building relationships, getting what is wanted and how to get research fundings.<\/p>\n<p>Dr Rohayu briefing the participants said tacit skills are not something that can be acquired through formal means but rather through experience. The challenge is that tacit knowledge which all departmental leaders needed to be adapt at cannot be read or studied from books.<\/p>\n<p>They also needed to be able to pass on such knowledge to their second liners who will eventually succeed them.<\/p>\n<p>Participants were required to form teams to devise ways to measure competency and then present their findings followed by discussion.<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.ukm.my\/news\/images\/stories\/Icon\/ukmnewsportal.png\" alt=\"\" border=\"0\" \/><br \/>\n<img decoding=\"async\" class=\"border\" src=\"https:\/\/www.ukm.my\/news\/images\/stories\/Campus2014\/rebranding2.jpg\" alt=\"\" border=\"0\" \/><\/p>\n<p><img decoding=\"async\" class=\"border\" src=\"https:\/\/www.ukm.my\/news\/images\/stories\/Campus2014\/rebranding3.jpg\" alt=\"\" border=\"0\" \/><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>WEDNESDAY, 17 SEPTEMBER 2014 16:50 By Saiful Bahri Kamaruddin Pix Ikhwan Hashim BANGI, 10 September 2014 \u2013 Some centres and<a class=\"tukm-readmore\" href=\"https:\/\/www.ukm.my\/news\/archive\/tahun-2014\/september-2014\/rebranding-exercise-imminent-for-ukm\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":3444,"parent":1144,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3442","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages\/3442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/comments?post=3442"}],"version-history":[{"count":2,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages\/3442\/revisions"}],"predecessor-version":[{"id":3446,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages\/3442\/revisions\/3446"}],"up":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages\/1144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/media\/3444"}],"wp:attachment":[{"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/media?parent=3442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}