{"id":6230,"date":"2012-12-12T07:47:15","date_gmt":"2012-12-12T07:47:15","guid":{"rendered":"https:\/\/www.ukm.my\/news\/?page_id=6230"},"modified":"2015-05-07T08:20:22","modified_gmt":"2015-05-07T08:20:22","slug":"digital-media-is-now-the-mainstream-media","status":"publish","type":"page","link":"https:\/\/www.ukm.my\/news\/archive\/year-2012\/december-2012\/digital-media-is-now-the-mainstream-media\/","title":{"rendered":"Digital Media Is Now The Mainstream Media"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main \"><div class=\"mashsb-box\"><div class=\"mashsb-count\" style=\"float:left\"><div class=\"counts mashsbcount\">0<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.ukm.my%2Fnews%2Farchive%2Fyear-2012%2Fdecember-2012%2Fdigital-media-is-now-the-mainstream-media%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.ukm.my\/news\/?p=6230&amp;via=https:\/\/twitter.com\/ukmtwit\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><div class=\"mashsb-toggle-container\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div id=\"midblock\">\n<div class=\"insidem\">\n<div class=\"news_item_a\">\n<div class=\"newsitem_tools\">\n<div class=\"newsitem_info\" style=\"text-align: justify;\"><span class=\"createdate\">WEDNESDAY, 12 DECEMBER 2012 00:00<\/span><\/div>\n<\/div>\n<div class=\"newsitem_text\">\n<div class=\"news_item_article\">\n<p style=\"text-align: justify;\"><strong><img decoding=\"async\" class=\"border\" src=\"https:\/\/www.ukm.my\/news\/images\/stories\/Campus2012\/digitalmediamain.jpg\" alt=\"\" border=\"0\" \/><\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Pix : Sulimi bin Ismail, School of Media and Commuication Studies FSSH<\/strong><\/p>\n<p style=\"text-align: justify;\">BANGI, 10 Dec 2012 \u2013\u00a0Digital media once considered the alternative has now become mainstream overtaking the mainstream media which has become a dinosaur.<\/p>\n<p style=\"text-align: justify;\">Deputy Minister of Higher Education, Dato\u2019 Saifuddin Abdullah said digital media has usurped that role in the wake of the gigantic strides in ICT which have impacted the way information is disseminated in the country.<\/p>\n<p style=\"text-align: justify;\">He was speaking when officiating the Perdana Mention Night 2012 organised by the School of Media and Communication Studies, Faculty of Social Sciences and Humanities of The National University of Malaysia (UKM) and its students here last night.<\/p>\n<p style=\"text-align: justify;\">He said digital media was once considered the alternative media but has now progressed into becoming the mainstream usurping the traditional role of mainstream media which has now become a dinosaur.<\/p>\n<p style=\"text-align: justify;\">As such students needed to adapt to the new environment to enable them to enter the new field without much problems, he said.<\/p>\n<p style=\"text-align: justify;\">Dato\u2019 Saifuddin reminded the students that academic life is different from working life and they have to adapt with their new surroundings.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"border\" src=\"https:\/\/www.ukm.my\/news\/images\/stories\/Campus2012\/digitalmedia1.jpg\" alt=\"\" border=\"0\" \/><img decoding=\"async\" class=\"border\" src=\"https:\/\/www.ukm.my\/news\/images\/stories\/Campus2012\/digitalmedia2.jpg\" alt=\"\" border=\"0\" \/><img decoding=\"async\" class=\"border\" src=\"https:\/\/www.ukm.my\/news\/images\/stories\/Campus2012\/digitalmedia3.jpg\" alt=\"\" border=\"0\" \/><br \/>\nThe annual dinner was organised to entertain final year students who would be finishing their studies soon. Dato\u2019 Saifuddin presented awards to those who excelled in their fields.<\/p>\n<p style=\"text-align: justify;\">Deputy Secretary General of the Ministry of Information, Communication and Culture, Dato\u2019 Rothiah Omar; Dean Faculty of Social Sciences and Humanities, Prof Hazita Azman; Director of Perkasa Remaja, Prof Samsudin Rahim; Director of Corporate Communications Centre, Prof Mohd Safar Hasim; Deputy Director of Securities and Public Order, Datuk Ameer Awal and Chairman of the School of Media and Communication Studies, Dr Normah Mustaffa attended the function.<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.ukm.my\/news\/images\/stories\/Icon\/ukmnewsportal.png\" alt=\"\" border=\"0\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"leftblock\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>WEDNESDAY, 12 DECEMBER 2012 00:00 Pix : Sulimi bin Ismail, School of Media and Commuication Studies FSSH BANGI, 10 Dec<a class=\"tukm-readmore\" href=\"https:\/\/www.ukm.my\/news\/archive\/year-2012\/december-2012\/digital-media-is-now-the-mainstream-media\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":6234,"parent":1308,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-6230","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages\/6230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/comments?post=6230"}],"version-history":[{"count":2,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages\/6230\/revisions"}],"predecessor-version":[{"id":6236,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages\/6230\/revisions\/6236"}],"up":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages\/1308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/media\/6234"}],"wp:attachment":[{"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/media?parent=6230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}