{"id":7473,"date":"2012-08-13T08:43:07","date_gmt":"2012-08-13T08:43:07","guid":{"rendered":"https:\/\/www.ukm.my\/news\/?page_id=7473"},"modified":"2015-05-12T08:45:10","modified_gmt":"2015-05-12T08:45:10","slug":"wirabar-local-snack-for-athletes-uniformed-personnel-developed-by-ukm-food-scientist","status":"publish","type":"page","link":"https:\/\/www.ukm.my\/news\/archive\/year-2012\/august-2012\/wirabar-local-snack-for-athletes-uniformed-personnel-developed-by-ukm-food-scientist\/","title":{"rendered":"WiraBar Local Snack For Athletes, Uniformed Personnel Developed by UKM Food Scientist"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main \"><div class=\"mashsb-box\"><div class=\"mashsb-count\" style=\"float:left\"><div class=\"counts mashsbcount\">0<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.ukm.my%2Fnews%2Farchive%2Fyear-2012%2Faugust-2012%2Fwirabar-local-snack-for-athletes-uniformed-personnel-developed-by-ukm-food-scientist%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.ukm.my\/news\/?p=7473&amp;via=https:\/\/twitter.com\/ukmtwit\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><div class=\"mashsb-toggle-container\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div id=\"midblock\">\n<div class=\"insidem\">\n<div class=\"news_item_a\">\n<div class=\"newsitem_tools\">\n<div class=\"newsitem_info\" style=\"text-align: justify;\"><span class=\"createdate\">MONDAY, 13 AUGUST 2012 00:00<\/span><\/div>\n<\/div>\n<div class=\"newsitem_text\">\n<div class=\"news_item_article\">\n<p style=\"text-align: justify;\"><strong><img decoding=\"async\" class=\"border\" src=\"https:\/\/www.ukm.my\/news\/images\/stories\/Research2012\/wirabar1.jpg\" alt=\"\" border=\"0\" \/><\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>By Abdul Ghani Nasir<br \/>\nPixs Courtesy of UKM Technology<\/strong><\/p>\n<p style=\"text-align: justify;\">BANGI,\u00a013 Aug 2012\u00a0 &#8211; A new compact food specially formulated as an energy bar has been successfully developed by a food scientist from The National University of Malaysia (UKM). It will be sold in the form of a food bar, gel as well as a drink marketed as WiraBar.<\/p>\n<p style=\"text-align: justify;\">It took Head of the Innovation Centre for Confectionery Technology (MANIS), Faculty of Science and Technology, Dr Nazaruddin Ramli two years to complete his research on the product which he started in September, 2009 with a RM80,000 grant from the UKM Innovation Funds.<\/p>\n<p style=\"text-align: justify;\">He had then thought of producing a Malaysian energy bar with local flavours as there were only imported products then.<\/p>\n<p style=\"text-align: justify;\">Dr Nazaruddin also wanted to formulate a product that meets the energy needs of those leading active lives including those in the military and the uniformed services.<\/p>\n<p style=\"text-align: justify;\">The study was to develop an energy bar that can give sufficient energy to enable anybody to do his work. It was found to be suitable as breakfast replacement for those in a rush and do not have the time to sit down for their morning meal.<\/p>\n<p style=\"text-align: justify;\">WiraBar can provide the nutrition and energy with real fruit and nuts and can be consumed before and during high intensity competitions or training sessions like running, cycling and swimming and is thus suitable for athletes and the health-conscious.<\/p>\n<p style=\"text-align: justify;\">UKM Technology Sdn Bhd will be marketing the product and hopes to penetrate the local market with very competitive pricing against the imported brands.<\/p>\n<p style=\"text-align: justify;\">Its Project Manager, Mohd Fairuz Mat Isa said: \u201cThe novelty and innovation of the research is the formulation itself which resulted in the production of a local energy bar with a good source of nutrients that is convenient and easy to carry around.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"border\" src=\"https:\/\/www.ukm.my\/news\/images\/stories\/Research2012\/wirabar2.jpg\" alt=\"\" border=\"0\" \/>\u00a0<img decoding=\"async\" class=\"border\" src=\"https:\/\/www.ukm.my\/news\/images\/stories\/Research2012\/wirabar3.jpg\" alt=\"\" border=\"0\" \/><br \/>\n\u201cIt comes in the right size for a snack but can even be a\u00a0<a href=\"http:\/\/www.dailyspark.com\/blog.asp?post=energy_bars_the_good_the_bad_the_ugly\" target=\"_blank\">meal\u00a0 replacement<\/a>.\u201d<\/p>\n<p style=\"text-align: justify;\">Fairuz who is confident of the success of WiraBar is negotiating with a local company to license it for production. He said: \u201cWiraBar is ready-and-waiting to be consumed &#8211; no mess, no preparation, no refrigeration.\u201d<\/p>\n<p style=\"text-align: justify;\">While WiraBar will soon meet the consumers, Dr Nazaruddin is already carrying out more research to produce seaweed-based confectionery.<\/p>\n<p style=\"text-align: justify;\">The research is being funded with a RM3.1 million grant from the Ministry of Agriculture and Agro-Based Industry under a two year project. Dr Nazaruddin hopes to produce C-weed powder which can also be used to make noodles, bread, drinks and other foodstuffs.<\/p>\n<p style=\"text-align: justify;\">Dr Nazaruddin received his first degree in Food Science and Technology from\u00a0Universiti Putra Malaysia (UPM) in 1991 and his Master\u2019s in Food Science and Nutrition from UKM in 1998 the same year he received his Diploma in Chocolate and Confectionery Technology, from the Central College of the German Confectionery in Sollingen.<\/p>\n<p style=\"text-align: justify;\">In 2008, he received his doctorate in Enzyme Technology from UPM\u00a0while obtaining his Certificate in Introduction Sugar Confectionery also from the Central College of German Confectionery Sollingen the same year.<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.ukm.my\/news\/images\/stories\/Icon\/ukmnewsportal.png\" alt=\"\" border=\"0\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.ukm.my\/news\/images\/stories\/Research2012\/wirabar4.jpg\" alt=\"\" border=\"0\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"leftblock\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>MONDAY, 13 AUGUST 2012 00:00 By Abdul Ghani Nasir Pixs Courtesy of UKM Technology BANGI,\u00a013 Aug 2012\u00a0 &#8211; A new<a class=\"tukm-readmore\" href=\"https:\/\/www.ukm.my\/news\/archive\/year-2012\/august-2012\/wirabar-local-snack-for-athletes-uniformed-personnel-developed-by-ukm-food-scientist\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":7475,"parent":1284,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-7473","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages\/7473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/comments?post=7473"}],"version-history":[{"count":1,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages\/7473\/revisions"}],"predecessor-version":[{"id":7476,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages\/7473\/revisions\/7476"}],"up":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/pages\/1284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/media\/7475"}],"wp:attachment":[{"href":"https:\/\/www.ukm.my\/news\/wp-json\/wp\/v2\/media?parent=7473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}