{"id":754,"date":"2022-04-13T14:50:00","date_gmt":"2022-04-13T06:50:00","guid":{"rendered":"https:\/\/www.ukm.my\/pkk\/?page_id=754"},"modified":"2025-08-07T09:57:46","modified_gmt":"2025-08-07T01:57:46","slug":"introduction","status":"publish","type":"page","link":"https:\/\/www.ukm.my\/pkk\/introduction\/","title":{"rendered":"Introduction"},"content":{"rendered":"\t\t
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Welcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Centre for Corporate Communications (COMM UKM) at Universiti Kebangsaan Malaysia manages communications within the university community, such as students and academia, as well as with those beyond the campus, such as the public, alumni and the media. It was set up on 11 February 2010 under a restructuring exercise that saw the merging of the Public and Corporate Relations Office (PPAK) and the University Web Content Unit (UnikWeb).<\/p>

Following the merger, the role of UnikWeb was expanded and it was renamed as UKM News Portal. It provides coverage of the research, innovation and commercialisation activities undertaken at UKM in the form of articles in text and video formats, which are uploaded on the Internet.<\/p>

The restructuring was carried out in line with the upgrading of UKM\u2019s status to a research-intensive university. Hence, a pressing need arose to disseminate widely the information about, and promote, UKM\u2019s research, innovation and commercialisation activities not only to Malaysian society but also throughout the world through both conventional and new media.<\/p>

Before the restructuring, PPAK was a division of the Centre for Corporate Planning and Communications \u00a0(PPKK) while UnikWeb was under the Information Technology Centre (PTM). The Public Relations Office that has been in existence since UKM was established in 1970 has undergone several changes and had often been a section under many other units.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Functions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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COMM UKM\u2019s core function is managing events for UKM\u2019s principal activities; undertaking the public relations and corporate communications aspects of all activities such that they portray UKM in a positive and beneficial way; draft the official speeches of the principal officers of UKM; publish UKM\u2019s corporate publications Senada,\u00a0<\/em>Resonance<\/em>\u00a0and\u00a0Hits;<\/em> manage media relations; and entertain visits from external parties, especially students, to UKM. COMM UKM also manages the Digital Board, Digital Bunting and the online information bulletin for the university community (Portal Ewarga).<\/p>

Apart from that, COMM UKM also coordinates the websites of the faculties, institutes and service centres throughout UKM.<\/p>

The creation of the UKM News Portal and Web TV UKM further expands the functions of COMM UKM as a one-stop communications centre that collates, publishes and widely disseminates its own news material.<\/p>

Komunikasi UKM operates out of two premises: Level 2, Chancellory Building, and Level 1, UKM Press Building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To strengthen UKM\u2019s corporate communications<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To highlight the excellence of UKM through effective communications<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quality Policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Providing quality services and continuous\u00a0 improvement in managing the university\u2019s reputation for customers\u2019 satisfaction and \u00a0expectation as well as the stakeholders<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Motto: 3P<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Professional, Proactive, Pleasant<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Corporate Values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Professionalism, Team Work, Integrity, Graceful, Excellence Working Culture, Respectful, Trustworthy, Credibility<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Goal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The main objective of the Centre for Corporate Communications \u00a0is to portray UKM as one of the advanced research universities in the country and prominently promote its values through the appropriate communication channels so that a positive and optimum impact is created for UKM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Welcome The Centre for Corporate Communications (COMM UKM) at Universiti Kebangsaan Malaysia manages communications within the university community, such as students and academia, as well as with those beyond the campus, such as the public, alumni and the media. It was set up on 11 February 2010 under a restructuring exercise that saw the merging […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-754","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/pages\/754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/comments?post=754"}],"version-history":[{"count":148,"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/pages\/754\/revisions"}],"predecessor-version":[{"id":6638,"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/pages\/754\/revisions\/6638"}],"wp:attachment":[{"href":"https:\/\/www.ukm.my\/pkk\/wp-json\/wp\/v2\/media?parent=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}