{"id":13,"date":"2024-12-17T09:15:24","date_gmt":"2024-12-17T01:15:24","guid":{"rendered":"https:\/\/www.ukm.my\/sms\/?page_id=13"},"modified":"2025-07-24T16:31:26","modified_gmt":"2025-07-24T08:31:26","slug":"startup","status":"publish","type":"page","link":"https:\/\/www.ukm.my\/sms\/startup\/","title":{"rendered":"Our Startup"},"content":{"rendered":"\n<p>We are excited to announce the launch of our new startup, <strong>Roobah Sdn. Bhd.<\/strong>, officially registered in 2024. At Roobah, our mission is to advance sustainable practices through innovative services that transform local biomass resources into valuable materials. Using cutting-edge technologies, we convert agricultural and industrial waste into high-quality raw materials, significantly reducing environmental impact while supporting local economies. Our state-of-the-art facilities manufacture biopolymers derived from renewable resources, providing an eco-friendly alternative to traditional plastics.<\/p>\n\n\n\n<p>Understanding that every project has unique requirements, we offer customized material solutions tailored to specific needs. In the rapidly evolving field of additive manufacturing, our renewable materials are compatible with modern 3D printing technologies. Designed for exceptional performance and eco-friendly attributes, our materials are ideal for a wide range of applications.<\/p>\n\n\n\n<p>Join us at Roobah Sdn. Bhd. as we lead the way in sustainable innovation and make a positive impact on our environment and communities.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"105\" src=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/05\/Horizontal-Logo-Full-color-e1748305940817.png\" alt=\"\" class=\"wp-image-459\" style=\"width:448px;height:auto\"\/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/roobah.com.my\/\"><strong>Roobah Official Website<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Our Product<\/h3>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"1024\" src=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Cellulose-776x1024.jpg\" alt=\"\" class=\"wp-image-513 size-full\" srcset=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Cellulose-776x1024.jpg 776w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Cellulose-227x300.jpg 227w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Cellulose-768x1014.jpg 768w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Cellulose-1163x1536.jpg 1163w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Cellulose-1551x2048.jpg 1551w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Cellulose.jpg 1646w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>CELLULOSE &amp; NANOCELLULOSE<\/strong><\/p>\n\n\n\n<p><strong>Sources: Oil palm biomass, kenaf<br><\/strong>Cellulose and nanocellulose are extracted from lignocellulosic agricultural biomass, specifically oil palm and kenaf, using our innovative green methods<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"1024\" src=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Lignin-776x1024.jpg\" alt=\"\" class=\"wp-image-514 size-full\" srcset=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Lignin-776x1024.jpg 776w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Lignin-227x300.jpg 227w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Lignin-768x1014.jpg 768w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Lignin-1163x1536.jpg 1163w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Lignin-1551x2048.jpg 1551w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Lignin.jpg 1645w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>LIGNIN<\/strong><\/p>\n\n\n\n<p><strong>Sources: Oil palm biomass, kenaf<br><\/strong>Lignin was isolated using the organosolv extraction method and purified multiple times to achieve high purity.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"1024\" src=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/PBS-pellet-772x1024.jpg\" alt=\"\" class=\"wp-image-521 size-full\" srcset=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/PBS-pellet-772x1024.jpg 772w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/PBS-pellet-226x300.jpg 226w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/PBS-pellet-768x1019.jpg 768w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/PBS-pellet.jpg 1072w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>POLYBUTYLENE SUCCINATE<\/strong><\/p>\n\n\n\n<p><strong>Sources: Succinic acid (SA), BioSA<\/strong><br>A thermoplastic polyester made from succinic acid and 1,4-butanediol, supplied as small, moldable pellets.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"1024\" src=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Biopolymer-pellets-772x1024.jpg\" alt=\"\" class=\"wp-image-522 size-full\" srcset=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Biopolymer-pellets-772x1024.jpg 772w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Biopolymer-pellets-226x300.jpg 226w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Biopolymer-pellets-768x1018.jpg 768w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Biopolymer-pellets-1158x1536.jpg 1158w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Biopolymer-pellets-1545x2048.jpg 1545w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Biopolymer-pellets-scaled.jpg 1931w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>COMMERCIAL BIOPOLYMER<\/strong><\/p>\n\n\n\n<p>Commercial biopolymer pellets are an eco-conscious, biodegradable thermoplastic resin\u2014processable like conventional plastics (PBAT, PLA), yet designed for sustainable applications ranging from packaging to agricultural and biomedical materials<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"903\" src=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/3DP-biodegradable-PBS-filament.png\" alt=\"\" class=\"wp-image-516 size-full\" srcset=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/3DP-biodegradable-PBS-filament.png 732w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/3DP-biodegradable-PBS-filament-243x300.png 243w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>BIODEGRADABLE 3DP FILAMENT<\/strong><\/p>\n\n\n\n<p><strong>Sources: Polybutylene succinate (PBS)<\/strong><br>Our in-house biodegradable 3D printing biopolymer is derived from local biomass through a fermentation process to produce biosuccinic acid and then used to create polybutylene succinate.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Our Services<\/h3>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"466\" src=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/3D-print-cellulose-1.jpg\" alt=\"\" class=\"wp-image-526 size-full\" srcset=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/3D-print-cellulose-1.jpg 541w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/3D-print-cellulose-1-300x258.jpg 300w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>3D PRINTED HYDROGEL<\/strong><\/p>\n\n\n\n<p><strong>Sources: Hydrogel-based material i.e. cellulose, nanocellulose<\/strong><br>We have technical expertise in hydrogel 3D printing techniques. For example, cellulose hydrogel can be printed as a scaffold for biocultivation methods.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"882\" src=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Filament-making-1024x882.jpg\" alt=\"\" class=\"wp-image-527 size-full\" srcset=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Filament-making-1024x882.jpg 1024w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Filament-making-300x258.jpg 300w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Filament-making-768x661.jpg 768w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Filament-making-1536x1323.jpg 1536w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/Filament-making.jpg 1656w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>FILAMENT MAKING<\/strong><\/p>\n\n\n\n<p><strong>Sources: Polymer pellets, Crushed plastic<\/strong><br>We have the expertise and facilities to optimize 3D printing filament production parameters to meet industrial standards<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"880\" src=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/3DP-composite-1024x880.png\" alt=\"\" class=\"wp-image-528 size-full\" srcset=\"https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/3DP-composite-1024x880.png 1024w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/3DP-composite-300x258.png 300w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/3DP-composite-768x660.png 768w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/3DP-composite-1536x1320.png 1536w, https:\/\/www.ukm.my\/sms\/wp-content\/uploads\/2025\/06\/3DP-composite.png 1656w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>3D PRINTED COMPOSITES<\/strong><\/p>\n\n\n\n<p><strong>Sources: Composites materials<\/strong><br>By combining nanocellulose, lignin, and other biofillers, we can tailor the composition to create 3D-printed biocomposites that are highly useful for high-end applications.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Please Contact Us<\/h3>\n\n\n\n<p>E: hello.roobah@gmail.com<br>P: <a href=\"https:\/\/wa.me\/601125234124\">+601125244124<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are excited to announce the launch of our new startup, Roobah Sdn. Bhd., officially registered in 2024. At Roobah, our mission is to advance<a class=\"ut-readmore\" href=\"https:\/\/www.ukm.my\/sms\/startup\/\"> &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ukm.my\/sms\/wp-json\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ukm.my\/sms\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ukm.my\/sms\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/sms\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/sms\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":27,"href":"https:\/\/www.ukm.my\/sms\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":603,"href":"https:\/\/www.ukm.my\/sms\/wp-json\/wp\/v2\/pages\/13\/revisions\/603"}],"wp:attachment":[{"href":"https:\/\/www.ukm.my\/sms\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}