{"id":549,"date":"2021-11-24T12:25:13","date_gmt":"2021-11-24T04:25:13","guid":{"rendered":"https:\/\/www.ukm.my\/ukmysdchair\/?page_id=549"},"modified":"2026-04-07T12:07:05","modified_gmt":"2026-04-07T04:07:05","slug":"ukm-ysd-zero-waste","status":"publish","type":"page","link":"https:\/\/www.ukm.my\/ukmysdchair\/ukm-ysd-zero-waste\/","title":{"rendered":"UKM-YSD Chair for Sustainable Development"},"content":{"rendered":"<div class=\"brz-root__container brz-reset-all\">\n<section id=\"xokbrrkklqpinfpefhesprggawftjmrqqsyh\" class=\"brz-section brz-css-dwdiE\">\n<div class=\"brz-section__content brz-section--boxed brz-css-lsKoU brz-css-gCuq5\" data-brz-custom-id=\"ikntafjcnbzsdoijmmpkhmqaxswaicipqzmd\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-image\"><\/div>\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-xmJqi\">\n<div id class=\"brz-css-aASJf brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"yhgvcgfllowqblrwxwyvluonvrdfyrpcktxx\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-text-lg-center brz-tp-lg-abovetitle brz-css-hJvem\" data-uniq-id=\"qjnhr\" data-generated-css=\"brz-css-arfrg\"><strong class=\"brz-cp-color3\">WELCOME<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"qqktzawbrrrrzlkpqzvjsepbpkelhjxyblxa\">\n<div data-brz-translate-text=\"1\">\n<h1 class=\"brz-text-lg-center brz-tp-lg-heading1 brz-css-lDlFN\" data-uniq-id=\"cfyvc\" data-generated-css=\"brz-css-tixnr\"><span class=\"brz-cp-color2\" style=\"background-color: transparent\">UKM-YSD CHAIR FOR SUSTAINABLE DEVELOPEMENT:<\/span><\/h1>\n<h1 class=\"brz-text-lg-center brz-tp-lg-heading1 brz-css-uRQi7\" data-uniq-id=\"cfyvc\" data-generated-css=\"brz-css-tixnr\"><span class=\"brz-cp-color2\" style=\"background-color: transparent\">ZERO WASTE TECHNOLOGY <\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-wrapper\">\n<div class=\"brz-image brz-css-ld01I\" data-brz-custom-id=\"wrkefelfiqqvhyfhsbkjylxjsuuwjelapdsu\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/www.ukm.my\/ukmysdchair\/wp-content\/uploads\/brizy\/imgs\/logo-ukm_yayasan-blck-n-white-n-colour-02-310x120x0x6x310x108x1635320840-374x130x0x8x374x115x1637895534.png\" alt=\"\" loading=\"lazy\"><\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-css-mUvZT brz-css-efTe5 brz-wrapper\">\n<div class=\"brz-spacer brz-css-cb0HT brz-css-iNEyZ\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"vgwgcpdaujcbivrndytjbsjtpnenavoikrbk\" class=\"brz-section brz-css-dwdiE\">\n<div class=\"brz-section__content brz-section--boxed brz-css-lsKoU brz-css-x6Lpv\" data-brz-custom-id=\"fbodtrgcybgzwmrpapjlqsetoccrslzflbiq\">\n<div class=\"brz-container brz-css-xmJqi brz-css-iXD5I\">\n<div class=\"brz-row__container brz-css-bHPvZ\" data-brz-custom-id=\"pojrqrndxqceexiumucaalutpyjrflxfadgt\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-cg5C6 brz-css-i1LxK\">\n<div class=\"brz-columns brz-css-vJfga brz-css-yg77v\" data-brz-custom-id=\"jxcptwkdemetmqryclngkwhcuvzsdizxfweq\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-dR0a1 brz-css-nIQEX\">\n<div id class=\"brz-css-aASJf brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"xkehlltoifuhdeexndaljsczihjtembnezmc\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-text-lg-center brz-tp-lg-heading3 brz-css-z1CRt\" data-generated-css=\"brz-css-xcoue\" data-uniq-id=\"aqwcv\">INTRODUCTION<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"wsnokzcagmzmqceldkngyndyprdcfnbioigg\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-text-lg-justify brz-ft-google brz-fs-lg-16 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_9 brz-tp-lg-empty brz-ff-montserrat brz-css-fECeX\" data-uniq-id=\"oofij\" data-generated-css=\"brz-css-uswyv\">In Sept 2007, the Ministry of Higher Education recognised the value of having senior management in the university (ie Deputy VC for Industry and Community Partnerships) to focus on and drive engagement with industry, NGOs, govt agencies and communities to establish mutually beneficial partnerships.&nbsp;All of these aim to enhance and enrich the core business of the university \u2013 education, research and service.<\/p>\n<p class=\"brz-text-lg-justify brz-ft-google brz-fs-lg-16 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_9 brz-tp-lg-empty brz-ff-montserrat brz-css-xrW_J\" data-uniq-id=\"nvfwe\" data-generated-css=\"brz-css-hczpz\">Through this portfolio, one of the valuable platforms that drives research via public-private partnership is that of an endowed chair.&nbsp;UKM\u2019s relationship with Yayasan Sime Darby began through the creation of an endowed chair which contributes to a powerful university-industry partnership as it provides for funding which catalyses and leapfrogs the development of a critical area of knowledge.<\/p>\n<p class=\"brz-text-lg-justify brz-ft-google brz-fs-lg-16 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_9 brz-tp-lg-empty brz-ff-montserrat brz-css-iQYkP\" data-uniq-id=\"anshv\" data-generated-css=\"brz-css-gxzeo\">This began in early 2010, when UKM convinced Yayasan Sime Darby of its strengths and the value of establishing a UKM-YSD endowed chair for the science of climate change.&nbsp;We were eventually successful and the chair was launched in the early part of 2010.<\/p>\n<p class=\"brz-text-lg-justify brz-ft-google brz-fs-lg-16 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_9 brz-tp-lg-empty brz-ff-montserrat brz-css-zWNVi\" data-uniq-id=\"cymuv\" data-generated-css=\"brz-css-fxlvu\">Just after this, on the 11th&nbsp;February 2010, UKM together with 7 other public universities received an invitation from YSD to submit a proposal for the establishment of an endowed chair for sustainable development.&nbsp;&nbsp;These were part of its activities to promote the conservation of the environment and the protection of ecosystems. YSD decided to cooperate with a top Malaysian university by providing financial support for the research and other relevant activities in the area of sustainable development. Several universities presented their proposals, and based on a set of evaluations, UKM was chosen with its aim to lead and direct research relevant to the palm oil industry to make Malaysia a model for sustainable development for the world.<\/p>\n<p class=\"brz-tp-lg-paragraph brz-css-mcRNW\" data-generated-css=\"brz-css-pgmsv\" data-uniq-id=\"olfwq\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-columns brz-css-vJfga brz-css-xdqOZ\" data-brz-custom-id=\"zzkutvcdcckeosgfhqnxertvwrpnquhcbjys\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-dR0a1 brz-css-vc5l3\">\n<div id class=\"brz-css-aASJf brz-css-vv9nH brz-wrapper\">\n<div class=\"brz-video brz-youtube-video brz-video-on-controls-hidden brz-css-a9VOs\" data-brz-custom-id=\"btdgakjxysojsevwtynqiawctkxlfjzfpumc\">\n<div class=\"brz-video-content\" data-loop=\"false\" data-muted=\"false\" data-autoplay=\"off\">\n<div class=\"video-wrapper brz-image-fix-16-9 brz-css-kkTsT\">\n<div class=\"brz-video-data brz-hidden\" data-src=\"https:\/\/www.youtube.com\/embed\/DVD0hg-c3QM?autoplay=0&amp;controls=1&amp;start=0&amp;end=0&amp;modestbranding=0&amp;wmode=transparent&amp;enablejsapi=1&amp;loop=0&amp;rel=0&amp;mute=0\" data-population data-controls=\"true\" data-branding=\"true\" data-intro=\"true\" data-start=\"0\" data-end=\"0\" data-loop=\"false\" data-autoplay=\"off\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"nakrkgfljrlwxjwvnlvgvbgmotcpatawcrpq\" class=\"brz-section brz-css-dwdiE\">\n<div class=\"brz-section__content brz-section--boxed brz-css-lsKoU brz-css-qn8dB\" data-brz-custom-id=\"prmnscvwesareoontcwqwprzzbpgfuoziycx\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-xmJqi\">\n<div id class=\"brz-css-aASJf brz-css-qsDGs brz-wrapper\">\n<div class=\"brz-icon-text brz-css-rM5_K brz-css-kB2rF\" data-brz-custom-id=\"wyhjxaxycpydcqazuafnbzsbmfiajntpmgxo\">\n<div class=\"brz-icon__container\" data-brz-custom-id=\"aihlrkttywywsupdhplgraktypixjdpfwuzw\"><span class=\"brz-icon brz-span brz-css-biMmh brz-css-sqJ1i\"><\/span><\/div>\n<div class=\"brz-text-btn\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"jglgmgdikdkcvnswjhptnppqdjdmvxhgzhty\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-abovetitle brz-css-jAqKQ\" data-generated-css=\"brz-css-syxrg\" data-uniq-id=\"aoomr\"><\/p>\n<h2 class=\"brz-text-lg-center brz-tp-lg-heading3 brz-css-fNdUY\" data-generated-css=\"brz-css-acxkf\" data-uniq-id=\"wfrvr\"><span>THE ENDOWED CHAIR<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-row__container brz-css-bHPvZ brz-css-cMWfN\" data-brz-custom-id=\"nqwcczwrtcygocjumaouvuxpeuzvtgjkmhob\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-cg5C6 brz-css-lrvVR\">\n<div class=\"brz-columns brz-css-vJfga brz-css-m659Q\" data-brz-custom-id=\"zxfqsfqdeubndhwatnwmvbqcdstkyhspvpjg\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-dR0a1\">\n<div id class=\"brz-css-aASJf brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"labljhyaosopqyyjpguropczpcbgmkdxxjod\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-ft-google brz-text-lg-center brz-ff-montserrat brz-css-ea1Ap\" data-uniq-id=\"brbnd\" data-generated-css=\"brz-css-zedoq\"><span>The name of&nbsp;endowed chair&nbsp;is UKM \u2013 YSD Chair for Sustainable Development \u2013 Zero Waste Technology. UKM was selected based on the comprehensiveness of the proposal presented \u2013 an integration of future and available technologies and the current as well as future requirement of palm oil industry.&nbsp;<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-css-gzbQo brz-wrapper\">\n<div class=\"brz-icon-text brz-css-rM5_K brz-css-qPP8L\" data-brz-custom-id=\"czuglvgjivkgutlcswxuifyoeoaqxzcrdkqu\">\n<div class=\"brz-icon__container\" data-brz-custom-id=\"ymwomsrmcjznengszkiltgibaabtxjfsnacm\"><span class=\"brz-icon brz-span brz-css-biMmh brz-css-c1DEl\"><\/span><\/div>\n<div class=\"brz-text-btn\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"uvyqlwcplodgjhgegfccimqrtxhceepzvxlr\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-text-lg-center brz-tp-lg-heading3 brz-css-xnb0T\" data-uniq-id=\"ykvfh\" data-generated-css=\"brz-css-qfhtc\"><span>THE ENDOWMENT<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-row__container brz-css-bHPvZ brz-css-sqXje\" data-brz-custom-id=\"moxlujvrqphlcnrdzaudpfcawoymzfumrqlo\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-cg5C6 brz-css-fgArh\">\n<div class=\"brz-columns brz-css-vJfga brz-css-p9h59\" data-brz-custom-id=\"pryhteqngtgxlarzefbrtovxqixzqsxdaecf\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-dR0a1\">\n<div id class=\"brz-css-aASJf brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"rmhqahyjmpbliyairbdctbsrgrnplteprnal\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-ft-google brz-ff-montserrat brz-text-lg-center brz-css-baOE2\" data-generated-css=\"brz-css-atidg\" data-uniq-id=\"zugls\"><span>Agreement on the endowment chair between UKM and YSD was signed on December 21, 2010. The value of the endowment for the Chair is RM15 million. An endowed chair is managed as an endowment (donation) to provide for&nbsp;<\/span><strong>Sustainable Funding<\/strong><span>&nbsp;for a long period of time in the future.&nbsp; The endowment money will be invested<\/span><\/p>\n<p class=\"brz-tp-lg-empty brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-ft-google brz-ff-montserrat brz-text-lg-center brz-css-jOEhz\" data-generated-css=\"brz-css-atidg\" data-uniq-id=\"zugls\"><span> and returns from the investment will be used to finance the Chair holder (a renowned expert), <\/span><\/p>\n<p class=\"brz-tp-lg-empty brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-ft-google brz-ff-montserrat brz-text-lg-center brz-css-hGiyq\" data-generated-css=\"brz-css-atidg\" data-uniq-id=\"zugls\"><span>supporting staffs and researchers.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"ekxcwgmmdlqinemjpzqqftdaayogncrzarol\" class=\"brz-section brz-css-dwdiE\">\n<div class=\"brz-section__content brz-section--boxed brz-css-lsKoU brz-css-lFvdd\" data-brz-custom-id=\"vwqjezxwgjsstfyuwuilksnxeyxjdrjljaxg\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-xmJqi brz-css-aYTm1\">\n<div class=\"brz-row__container brz-css-bHPvZ\" data-brz-custom-id=\"xtogmpgbzxxqycavwviihdhhnlsvbdwzeini\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-cg5C6 brz-css-i1LxK\">\n<div class=\"brz-columns brz-css-vJfga brz-css-qD69e\" data-brz-custom-id=\"iuwdrvvplnbmnjpimuzksfnfbffvphnimguz\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-dR0a1\">\n<div class=\"brz-row__container brz-css-bHPvZ\" data-brz-custom-id=\"gqkapqdgrvxqhkftqqsanggjwvnwnrkqyutg\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-row--inner brz-css-cg5C6 brz-css-i1LxK\">\n<div class=\"brz-columns brz-css-vJfga brz-css-dcvuG\" data-brz-custom-id=\"drpitytadnvsutxfpngybjmzteffmtrfpvuv\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-dR0a1 brz-css-sL4Vu\">\n<div id class=\"brz-css-aASJf brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"wfilfpikyinqmlxarckwnwrmueqsvyhlkijw\">\n<div data-brz-translate-text=\"1\">\n<h2 data-uniq-id=\"bwdlg\" data-generated-css=\"brz-css-wvncc\" class=\"brz-tp-lg-heading3 brz-text-lg-center brz-css-xa4pl\"><span class=\"brz-capitalize-on\">Mission of The Chair<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-css-jK9QR brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"borhxixulrzwxpwtrbsheqjnvbswfosqspzt\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-ft-google brz-text-lg-center brz-text-xs-center brz-ff-montserrat brz-css-wuX_T\" data-generated-css=\"brz-css-hoilh\" data-uniq-id=\"xkdoc\"><span class=\"brz-cp-color7\" style=\"background-color: transparent\">It is a front-end page builder where what you see is what you get. We designed it so you can be in complete control of your website. Just click, modify and watch the results.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-css-mUvZT brz-css-woXaF brz-wrapper\">\n<div class=\"brz-spacer brz-css-cb0HT brz-css-n0UoH\"><\/div>\n<\/div>\n<div class=\"brz-row__container brz-css-bHPvZ\" data-brz-custom-id=\"nahodqiguavtcxzrjspymfiivccxgnsopvaw\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-row--inner brz-css-cg5C6 brz-css-i1LxK\">\n<div class=\"brz-columns brz-css-vJfga brz-css-c9Dyh\" data-brz-custom-id=\"qyisaaerytzgurtlgybgvjvxbtwdjxsknzqw\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-dR0a1 brz-css-yKXX0\">\n<div id class=\"brz-css-aASJf brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"unaulfdqvfyvtdgnspfcmmchyvnwjamsmhzy\">\n<div data-brz-translate-text=\"1\">\n<h2 data-generated-css=\"brz-css-jgesg\" data-uniq-id=\"hvees\" class=\"brz-tp-lg-heading3 brz-text-lg-center brz-css-hlI4X\"><span class=\"brz-capitalize-on\">Collaboration<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-css-igkmb brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"xiuajnyeenohlwnjvxzewjftsqixplzfpslw\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-ft-google brz-text-xs-center brz-text-lg-center brz-ff-montserrat brz-css-lfz_S\" data-generated-css=\"brz-css-tseap\" data-uniq-id=\"jceuj\"><span>The research will be conducted collaboratively, not only among UKM and Sime Darby researchers, but with researches from local research institutes and universities such as the Malaysia Agricultural Research and Development Institute (MARDI), Universiti Teknologi Malaysia (UTM), University of Nottingham Malaysia and Universiti Malaysia Pahang (UMP) and international institutions such as the Wageningen UR, in the Netherlands, an institute well known for research in converting biomass to valuable products. This collaboration creates a consortium of Malaysian intellectuals with global outlooks.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-row__container brz-css-bHPvZ\" data-brz-custom-id=\"kvppelzgbbkcspezltdeftnyqwqvnnlngcdz\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-row--inner brz-css-cg5C6 brz-css-i1LxK\">\n<div class=\"brz-columns brz-css-vJfga brz-css-qopow\" data-brz-custom-id=\"pvzoiunayitjbkpyhplafmcualtsnolmvspm\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-dR0a1 brz-css-aym09\">\n<div id class=\"brz-css-aASJf brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"wonsnwyffujemxnisyrjhcdayeiopvsgslzv\">\n<div data-brz-translate-text=\"1\">\n<h4 class=\"brz-text-lg-center brz-text-xs-center brz-tp-lg-heading4 brz-css-loIDo\" data-generated-css=\"brz-css-nvppf\" data-uniq-id=\"vapji\"><span>Roles of UKM and Sime Darby<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-css-cNhbG brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"zfunaemyyfoalxwrspqbhlbohpdtnbxfzbit\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-ff-montserrat brz-ft-google brz-fs-lg-16 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_9 brz-tp-lg-empty brz-css-pIHLo\" data-uniq-id=\"amsbd\" data-generated-css=\"brz-css-ocbmu\">Both UKM and Sime Darby work collaboratively as a team where;<\/p>\n<p class=\"brz-ff-montserrat brz-ft-google brz-fs-lg-16 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_9 brz-tp-lg-empty brz-css-pneVu\" data-uniq-id=\"jjrqp\" data-generated-css=\"brz-css-ybsyq\"><span class=\"brz-cp-color3\"> <\/span><\/p>\n<p class=\"brz-ff-montserrat brz-ft-google brz-fs-lg-16 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_9 brz-tp-lg-empty brz-css-nAMgw\" data-uniq-id=\"jjrqp\" data-generated-css=\"brz-css-ybsyq\"><span class=\"brz-cp-color3\">UKM<\/span>&nbsp;provides intellectual and theoretical inputs in the relevant areas of research; national and international networks of researchers and research funds, fundemental research infrastructure and inflow of students and researhers for capacity building.<\/p>\n<p class=\"brz-ff-montserrat brz-ft-google brz-fs-lg-16 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_9 brz-tp-lg-empty brz-css-dSLUr\" data-uniq-id=\"edbty\" data-generated-css=\"brz-css-dvdzh\"><\/p>\n<p class=\"brz-ff-montserrat brz-ft-google brz-fs-lg-16 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_9 brz-tp-lg-empty brz-css-rIvwc\" data-uniq-id=\"chekg\" data-generated-css=\"brz-css-bnpil\"><span class=\"brz-cp-color3\">Sime Darby,<\/span> through Yayasan Sime Darby and Sime Darby Plantations provides funds for the Chair and R&amp;D activities, direction of research relevant to the industry, industrial R&amp;D experience and networks, infrastructure and expertise for&nbsp;commercialization.<\/p>\n<p class=\"brz-tp-lg-paragraph brz-text-xs-center brz-css-fxWZ0\" data-generated-css=\"brz-css-zycnw\" data-uniq-id=\"rmgbb\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"kqxuvyefkzzuihfacdfrnvtnpusnvfkyrvrp\" class=\"brz-section brz-css-dwdiE\">\n<div class=\"brz-section__content brz-section--boxed brz-css-lsKoU brz-css-sBp0x\" data-brz-custom-id=\"bhsxnzekfcbtreukmpbwbdgxcqoswxlvgkie\">\n<div class=\"brz-container brz-css-xmJqi brz-css-aAn2F\">\n<div id class=\"brz-css-aASJf brz-css-u1iU7 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"utvhcaanyuervouuiarhavogsnjxsgcgukdk\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-text-lg-center brz-tp-lg-heading3 brz-css-alGTP\" data-generated-css=\"brz-css-lmraz\" data-uniq-id=\"mctce\"><span class=\"brz-capitalize-on\">Impacts and Benefits<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-wrapper\">\n<div class=\"brz-image brz-css-jlnqp\" data-brz-custom-id=\"zyfgoqbtcsazzogizmpbsnvjsyecygcavfpd\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/www.ukm.my\/ukmysdchair\/wp-content\/uploads\/brizy\/imgs\/Impact-Benefit-561x478x2x0x558x478x1637654327.png\" alt=\"\" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"oylolnobkqwoccnipyflenrtwonyxliyvccn\" class=\"brz-section brz-css-dwdiE\">\n<div class=\"brz-section__content brz-section--boxed brz-css-lsKoU brz-css-jolC1\" data-brz-custom-id=\"tjcqynzysfomtjlbivdkknqmbglhjgldhntm\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-xmJqi brz-css-jjRE2\">\n<div id class=\"brz-css-aASJf brz-css-p0VI2 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"mhlaiosybzskhamhtcmfstoqjldsrhahtnom\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-text-lg-center brz-tp-lg-heading3 brz-css-xI5JN\" data-uniq-id=\"wlicd\" data-generated-css=\"brz-css-mousq\"><span class=\"brz-cp-color2\">CHAIR HOLDER<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"facklkudxdxwsxwhwvzuryxroexlvsdechix\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-text-lg-center brz-ft-google brz-fs-lg-18 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_9 brz-tp-lg-empty brz-ff-overpass brz-css-wqFPO\" data-generated-css=\"brz-css-thjld\" data-uniq-id=\"vzzhp\"><span>The renowned expert holding the Chair will be appointed for a 2-3 year term with the main function of catalyzing and leapfrogging researches related to the mission of the Chair. The chair holder will also be responsible to solicit external research funds, assist and encourage publication while protecting  intellectual properties and to&nbsp;foster R&amp;D collaboration and commercialisation.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-css-mUvZT brz-wrapper\">\n<div class=\"brz-spacer brz-css-cb0HT brz-css-pnMk2\"><\/div>\n<\/div>\n<div class=\"brz-row__container brz-css-bHPvZ\" data-brz-custom-id=\"pzczgjvffwilovsghiecjpbewrtygyktfadi\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-cg5C6 brz-css-i1LxK\">\n<div class=\"brz-columns brz-css-vJfga brz-css-t8vS0\" data-brz-custom-id=\"pwhkxzrkqtzopxqzatfoiohyehnfocfkviqf\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-image\"><\/div>\n<\/div>\n<div class=\"brz-column__items brz-css-dR0a1 brz-css-cemsV\">\n<div id class=\"brz-css-aASJf brz-css-mUvZT brz-wrapper\">\n<div class=\"brz-spacer brz-css-cb0HT brz-css-l_PtT\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-columns brz-css-vJfga brz-css-osQ57\" data-brz-custom-id=\"oxdfucnrijrabvlchdvsgeazbaxwevjubpsa\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-column__items brz-css-dR0a1 brz-css-b27cx\">\n<div id class=\"brz-css-aASJf brz-css-fwbmx brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"owagnifqypqajkinoqaotkbyewjwdhedwsgc\">\n<div data-brz-translate-text=\"1\">\n<h4 class=\"brz-text-lg-center brz-tp-lg-empty brz-lh-lg-1_5 brz-ls-lg-0 brz-fw-lg-600 brz-fss-lg-px brz-fs-lg-20 brz-ft-google brz-ff-blinker brz-css-g8OhO\" data-uniq-id=\"tjxxm\" data-generated-css=\"brz-css-vtxjf\"><span> <\/span><\/h4>\n<h4 class=\"brz-text-lg-center brz-tp-lg-empty brz-lh-lg-1_5 brz-ls-lg-0 brz-fw-lg-600 brz-fss-lg-px brz-fs-lg-20 brz-ft-google brz-ff-blinker brz-css-oqtNa\" data-uniq-id=\"tjxxm\" data-generated-css=\"brz-css-vtxjf\"><span> <\/span><\/h4>\n<h4 class=\"brz-text-lg-center brz-tp-lg-empty brz-lh-lg-1_5 brz-ls-lg-0 brz-fw-lg-600 brz-fss-lg-px brz-fs-lg-20 brz-ft-google brz-ff-blinker brz-css-nUcan\" data-uniq-id=\"tjxxm\" data-generated-css=\"brz-css-vtxjf\"><span> <\/span><\/h4>\n<h4 class=\"brz-text-lg-center brz-tp-lg-empty brz-lh-lg-1_5 brz-ls-lg-0 brz-fw-lg-600 brz-fss-lg-px brz-fs-lg-20 brz-ft-google brz-ff-blinker brz-css-elIJC\" data-uniq-id=\"tjxxm\" data-generated-css=\"brz-css-vtxjf\"><span> Dr.P.A.M&nbsp;Pieternal&nbsp;Claassen<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-css-x1I7m brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"kjkwetwacaiqlgzxejpvizxiwidqtcnvazyn\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-text-lg-center brz-tp-lg-subtitle brz-css-ijhp6\" data-generated-css=\"brz-css-ijxap\" data-uniq-id=\"vyjau\"><span> First Chair Holder (2012 \u2013 2014)<\/span><\/p>\n<p class=\"brz-text-lg-center brz-tp-lg-subtitle brz-css-acJ62\" data-generated-css=\"brz-css-vafsr\" data-uniq-id=\"fqshe\"><span> <\/span><\/p>\n<p class=\"brz-text-lg-center brz-tp-lg-subtitle brz-css-hZhMY\" data-generated-css=\"brz-css-mglnl\" data-uniq-id=\"uxtpt\"><span> <\/span><\/p>\n<p class=\"brz-text-lg-center brz-tp-lg-subtitle brz-css-zCMVD\" data-generated-css=\"brz-css-diijd\" data-uniq-id=\"gzrop\"><span> <\/span><\/p>\n<p class=\"brz-text-lg-center brz-tp-lg-subtitle brz-css-dzKDs\" data-generated-css=\"brz-css-lrtvz\" data-uniq-id=\"ckoft\"><span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-columns brz-css-vJfga brz-css-ejSpp\" data-brz-custom-id=\"tbnbvwpozptpgyzdnznlqocmfmfnjjmmdnow\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-image\"><\/div>\n<\/div>\n<div class=\"brz-column__items brz-css-dR0a1 brz-css-nOdF2\">\n<div id class=\"brz-css-aASJf brz-css-mUvZT brz-wrapper\">\n<div class=\"brz-spacer brz-css-cb0HT brz-css-bFQlz\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-columns brz-css-vJfga brz-css-osA7s\" data-brz-custom-id=\"lkgmtgfsanctlfaizvqtuupsvsnysfvlwvht\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-column__items brz-css-dR0a1 brz-css-zKg5F\">\n<div id class=\"brz-css-aASJf brz-css-qmE7g brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"ursrtaranzmpmskqqliitpjsfdaltmykgebz\">\n<div data-brz-translate-text=\"1\">\n<h4 class=\"brz-ff-blinker brz-ft-google brz-fs-lg-20 brz-fss-lg-px brz-fw-lg-600 brz-ls-lg-0 brz-lh-lg-1_5 brz-tp-lg-empty brz-mt-lg-0 brz-mb-lg-0 brz-css-aU_VR\" data-generated-css=\"brz-css-qfjvj\" data-uniq-id=\"rjvgg\"><span>Prof Shu-Yii Wu<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-css-qSN1w brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"pmtfibmszwkyatrwpluqmcnqhcumoevemuin\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-subtitle brz-css-m4rcX\" data-uniq-id=\"qebkz\" data-generated-css=\"brz-css-geokg\"><span>Second Chair Holder ( 2015 \u2013 2011`)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"kawoslvqtdkuybwyvxhdvvqugfszqewrwqai\" class=\"brz-section brz-css-dwdiE\">\n<div class=\"brz-section__content brz-section--boxed brz-css-lsKoU brz-css-sfl9q\" data-brz-custom-id=\"ghhkcdwgorymbrosvkypdijzuqnenzyjevgf\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-xmJqi brz-css-zhxIo\">\n<div class=\"brz-row__container brz-css-bHPvZ\" data-brz-custom-id=\"pbezbpdbvnupslalgqrlpzrxeghdztvqvyfd\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-cg5C6 brz-css-i1LxK\">\n<div class=\"brz-columns brz-css-vJfga brz-css-szwEM\" data-brz-custom-id=\"uegbqstymufkdyiffeolvfdgqgwlnrsxaueo\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-dR0a1 brz-css-hq6N3\">\n<div id class=\"brz-css-aASJf brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-lGLtg\" data-brz-custom-id=\"wlvkiliynrqspimwndqordoayzdejszvxkrg\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-text-lg-center brz-tp-lg-heading3 brz-css-vzVtv\" data-uniq-id=\"ryciz\" data-generated-css=\"brz-css-cmpye\"><span class=\"brz-capitalize-on\">Organization<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-css-mUvZT brz-css-x3kSh brz-wrapper\">\n<div class=\"brz-spacer brz-css-cb0HT brz-css-h3zNP\"><\/div>\n<\/div>\n<div class=\"brz-row__container brz-css-bHPvZ\" data-brz-custom-id=\"yokkeghivkmauwmjrxexlclknxidmdjmdgtj\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-cg5C6 brz-css-i1LxK\">\n<div class=\"brz-columns brz-css-vJfga brz-css-eEZ0o\" data-brz-custom-id=\"utudhhmltwhgcrzgqcerhjokwoizehgcqhyt\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-image\"><\/div>\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-column__items brz-css-dR0a1 brz-css-bGcUi\">\n<div id class=\"brz-css-aASJf brz-css-mUvZT brz-wrapper\">\n<div class=\"brz-spacer brz-css-cb0HT brz-css-eRYos\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id class=\"brz-css-aASJf brz-css-mUvZT brz-wrapper\">\n<div class=\"brz-spacer brz-css-cb0HT brz-css-hab2c\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p>    <!-- version:1747278688 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WELCOME UKM-YSD CHAIR FOR SUSTAINABLE DEVELOPEMENT: ZERO WASTE TECHNOLOGY INTRODUCTION In Sept 2007, the Ministry of Higher Education recognised the value of having senior management<a class=\"ut-readmore\" href=\"https:\/\/www.ukm.my\/ukmysdchair\/ukm-ysd-zero-waste\/\"> &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"templates\/page-layout-builder.php","meta":{"footnotes":""},"class_list":["post-549","page","type-page","status-publish","hentry"],"aioseo_notices":[],"brizy_media":[{"id":556,"url":"https:\/\/www.ukm.my\/ukmysdchair\/wp-content\/uploads\/2021\/11\/Slideshow-Launch.png","name":"Slideshow-Launch.png","meta":{"brizy_attachment_uid":"wp-c806dac3e7f053001003dcc353f1fe05.png","brizy_post_uid":["375d9145ee63ba9d6787d1a75711d4a8","de374f48e6d752ee9ba0f8be976b50ca"]}},{"id":566,"url":"https:\/\/www.ukm.my\/ukmysdchair\/wp-content\/uploads\/2021\/11\/Impact-Benefit.png","name":"Impact-Benefit.png","meta":{"brizy_attachment_uid":"wp-191a7f04f443df24efb5dfc2e35de51e.png","brizy_post_uid":["375d9145ee63ba9d6787d1a75711d4a8"]}},{"id":569,"url":"https:\/\/www.ukm.my\/ukmysdchair\/wp-content\/uploads\/2021\/11\/Claassen.jpg","name":"Claassen.jpg","meta":{"brizy_attachment_uid":"wp-97d68928d5219b3c422c1e18a4860cfa.jpg","brizy_post_uid":["375d9145ee63ba9d6787d1a75711d4a8"]}},{"id":570,"url":"https:\/\/www.ukm.my\/ukmysdchair\/wp-content\/uploads\/2021\/11\/20150715-Shu-Yii-Wu-scaled.jpg","name":"20150715-Shu-Yii-Wu.jpg","meta":{"brizy_attachment_uid":"wp-d7baf15c7d795b574cb7d3d9f3076c9d.jpg","brizy_post_uid":["375d9145ee63ba9d6787d1a75711d4a8","0d0b6e92c3ab9d39dd81ddb98cf91c36"]}},{"id":575,"url":"https:\/\/www.ukm.my\/ukmysdchair\/wp-content\/uploads\/2021\/11\/Organisation-Chart-for-website-A4-1.png","name":"Organisation-Chart-for-website-A4-1.png","meta":{"brizy_attachment_uid":"wp-a9215c017d8c333e7d1b8f453ac746b8.png","brizy_post_uid":["375d9145ee63ba9d6787d1a75711d4a8"]}},{"id":892,"url":"https:\/\/www.ukm.my\/ukmysdchair\/wp-content\/uploads\/2021\/11\/logo-ukm_yayasan-blck-n-white-n-colour-02-310x120x0x6x310x108x1635320840.png","name":"logo-ukm_yayasan-blck-n-white-n-colour-02-310x120x0x6x310x108x1635320840.png","meta":{"brizy_attachment_uid":"wp-7f6cea41071bb0fa6de41490f5a5a3af.png","brizy_post_uid":["c0174ab71209b546928c7ce548b5e9c7","adea89c83d7958d71db364d32158522f","3535c7e50300645f4df3574086570371","375d9145ee63ba9d6787d1a75711d4a8","5fe6718b36bfeabbeae05848bb7e56b2","f1d21f4c367cf0f97e18721463eeffa9","ed23c2bf91dac81815848c20d68bc27a","febd7f3408c967a3fc9a5acf586294b8","e13809d80b7653c1c2537a2a0c2e1982","1ad704cb34f873086e5b521cf72aa27b","38af923018f89aa3b3826a13c9fdafb5","216591e3fddd63949a8a39f0f33c6c29"]}}],"_links":{"self":[{"href":"https:\/\/www.ukm.my\/ukmysdchair\/wp-json\/wp\/v2\/pages\/549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ukm.my\/ukmysdchair\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ukm.my\/ukmysdchair\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/ukmysdchair\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ukm.my\/ukmysdchair\/wp-json\/wp\/v2\/comments?post=549"}],"version-history":[{"count":18,"href":"https:\/\/www.ukm.my\/ukmysdchair\/wp-json\/wp\/v2\/pages\/549\/revisions"}],"predecessor-version":[{"id":5906,"href":"https:\/\/www.ukm.my\/ukmysdchair\/wp-json\/wp\/v2\/pages\/549\/revisions\/5906"}],"wp:attachment":[{"href":"https:\/\/www.ukm.my\/ukmysdchair\/wp-json\/wp\/v2\/media?parent=549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}