Date : 4 – 8 November 2019
Venue: Bangi Resort Hotelm Bangi
Why is Strategic Airline Management important?
Why is Strategic Airline Management important? In a for-profit aviation company, for which competition and profitability are important, you may want to develop strategies to: · Increase profitability. · Gain more market share. · Increase approval ratings, or boost customer satisfaction. · Complete a project within a given budget. To determine your strategy in the aviation market, you must understand fully the internal and external environmental factors that affect your company. With that understanding, you can identify your company’s advantages and use these to be successful. From there, you can make informed choices and implement your strategy effectively.
PROGRAM OVERVIEW
Nov 4th 2019: Day 1: Strategic analysis (Yvonne Ziegler)
Nov 5th 2019: Day 2: Strategic Choice (Yvonne Ziegler)
Nov 6th 2019: Day 3: Airline Core competencies (Yvonne Ziegler) & Aviation Industry
Highlights (Sufian Jusoh)
Nov 7th 2019: Day 4: Legal and Regulatory Framework (Christian Nuehlen)
Nov 8th 2019: Day 5: Legal and Regulatory Issues with a focus on ASEAN policy
(Christian Nuehlen & Sufian Jusoh)
TARGET GROUP
Aviation Employees of the ASEAN region (Minimum 10 participants, Maximum of 20
participants).
Scholarships available for participants of Kambodia, Laos and Myanmar.
METHODS (opt.)
Interactive Lectures & Case Studies
PROFESSIONAL MANAGEMENT
Prof.Dr. Yvonne Ziegler
Frankfurt University of Applied Sciences, Faculty 3: Business and Law.
Assoc.Prof. Dr Sufian Jusoh,International Trade and Development, Institute of Malaysian and International Studies, Universiti Kebangsaan Malaysia
LECTURERS
Assoc. Prof. Dr Sufian Jusoh, International Trade and Development, Institute of Malaysian
and International Studies, Universiti Kebangsaan Malaysia
http://www.ukm.my/ikmas/expertise/581-2/
Christian Nuehlen, Managing Director,
Aircraft Finance Germany GmbH
https://www.linkedin.com/in/christian-nuehlen-84a7a413/
Prof. Dr. Yvonne Ziegler, Professor International Aviation Management
Frankfurt University of Applied Sciences, Faculty 3: Business and Law.
https://www.linkedin.com/in/prof-dr-yvonne-ziegler-b38345/