Ciri-ciri Kitaran Hayat Keluarga: Satu Tinjauan ke atas Keluarga-keluarga di Lembah Kelang

Jabatan Pemasaran Fakulti Pengurusan Perniagaan Universiti Kebangsaan Malaysia 43600 UKM Bangi Selangor D.E.


Abstract

Most researches that have been done were about the characteristics of family life cycle in the Western Countries. These characteristics were quite different in some way or another compared to the family life cycle in Malaysia, generally, because there are differences in the life styles, culture, economy, politics and others. The objective of this study is to identify the characteristics of the family life cycle mainly in Kelang Valley. Several places in the valley have been selected randomly to portray the situation in Malaysia. This study has identified 6 stages of family life cycle. Those stages include bachelorhood, married couples (without children), parenthood (with children under 6 years), parenthood (with children over 6 years), postparenthood and dissolution. The study showed that the majority of the Kelang Valley families are now in stages of bachelorhood, parenthood (with oldest child under 6 years), parenthood (with youngest child above 6 years) and postparenthood. The study has proven that there were differences in the characteristics in the level of family life cycle in the Ķelang Valley. With the identification of these differences in the characteristics, marketers will be able to develop a better marketing strategy to penetrate the market.

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Citation

Bakar, Z. B. (1991). Ciri-ciri Kitaran Hayat Keluarga: Satu Tinjauan ke atas Keluarga-keluarga di Lembah Kelang. Jurnal Pengurusan, 10, 75–94.

@article{bakar1991ciri-ciri,
  title={Ciri-ciri Kitaran Hayat Keluarga: Satu Tinjauan ke atas Keluarga-keluarga di Lembah Kelang},
  author={Bakar, Zaharah},
  journal={Jurnal Pengurusan},
 

volume={10},
  number={},
  pages={75—94},
  year={1991},
  doi={},
  publisher={Penerbit UKM},
}

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10 (1991) 75 – 94

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