Patterns of Television Viewing by Malaysian Children in the Urban District of Petaling Jaya


Abstract

This article examines the television viewing patterns of the 513 Malaysian children in the urban district of Petaling Jaya. The results of the study showed a little variation to the previous studies in the western countries with respect to the total weekly hours of viewing television by the children. However, their favourite viewing time and program was similar i.e. cartoon shows. The educational programs were found unpopular among the Malaysian children and thus it was suggested that they should be reviewed to ensure a successful positioning in the children’s program.

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Citation

M. Zain, O., & M. Salleh, A. H. (1987). Patterns of Television Viewing by Malaysian Children in the Urban District of Petaling Jaya. Jurnal Pengurusan, 6, 69–80.

@article{mdzain1987patterns,
  title={Patterns of Television Viewing by Malaysian Children in the Urban District of Petaling Jaya},
  author={M. Zain, Osman and M. Salleh, Aliah Hanim},
  journal={Jurnal Pengurusan},
 

volume={6},
  number={},
  pages={69—80},
  year={1987},
  doi={},
  publisher={Penerbit UKM},
}

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6 (1987) 69 – 80

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