Pembangunan dan Penilaian Model Hasrat Mengguna Aplikasi Mudah Alih Penasihatan Penyakit Tanaman Lada Hitam
The Development and Evaluation on Model of Intention to Use Black Pepper Crops Disease Advisory Mobile Application

Fakulti Sains Pertanian dan Makanan
Universiti Putra Malaysia Kampus Bintulu Sarawak
Jalan Nyabau, Peti Surat 396
97008 Bintulu, Sarawak, MALAYSIA.

shafinah@upm.edu.my

Fakulti Sains Pertanian dan Makanan
Universiti Putra Malaysia Kampus Bintulu Sarawak
Jalan Nyabau, Peti Surat 396
97008 Bintulu, Sarawak, MALAYSIA.

ribka@upm.edu.my

Fakulti Teknologi dan Sains Maklumat
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

nsa@ukm.edu.my

Fakulti Teknologi dan Sains Maklumat
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

anaw@ukm.edu.my

Institut Informatik Visual
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

riza@ukm.edu.my

Abstract

Studies of intention to use mobile applications in the agricultural domain remain untapped. The use of m-Agriculture such as mobile application would provide benefits to farmers upon them accepting and using the application. Therefore, this study aims at developed a model of intention to use disease advisory mobile application for black pepper crops (m-Naslada), validated the model of intention to use as well as developed m-Naslada prototype based on several factors from model of intention to use. Factors considered in the research model were Mobility, Simplicity, Subjective Norm, Compatibility, Self Innovation, Self Efficacy, Quality of Information, Interactive, Perceived Usefulness, Perceived Ease of Use and BI. A real survey was conducted by administering the instrument to 200 black pepper farmers in Sarawak. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach, post hoc statistical power analysis test and Global Goodness-fitness model (GoF) test. Results found that factors of Mobility, Simplicity, Subjective Norm, Compatibility, Self Innovation, Self Efficacy, Perceived Usefulness and Perceived Ease of Use influence Behavioral Intention. Based on post hoc statistical power analysis, this study delivered a real impact on the population of black pepper farmers. The results obtained from GoF test found that the model of intention to use can be used in this study. Overall, the model and instrument can be an indicator to measure BI on mobile applications for agricultural domain.

Keywords

Agriculture; Intention to use; mobile application; technology acceptance model
https://doi.org/10.17576/pengurusan-2018-52-17

Citation

Kamarudin, S., Alan, R., Sahari, N., Abdul Wahab, A. N., & Sulaiman, R. (2018). Pembangunan dan Penilaian Model Hasrat Mengguna Aplikasi Mudah Alih Penasihatan Penyakit Tanaman Lada Hitam. Jurnal Pengurusan, 52, 207–219. https://doi.org/10.17576/pengurusan-2018-52-17

@article{kamarudin2018pembangunan,
  title={Pembangunan dan Penilaian Model Hasrat Mengguna Aplikasi Mudah Alih Penasihatan Penyakit Tanaman Lada Hitam},
  author={Kamarudin, Shafinah and Alan, Ribka and Sahari, Noraidah and Abdul Wahab, Amelia Natasya and Sulaiman, Riza},
  journal={Jurnal Pengurusan},
 

volume={52},
  number={},
  pages={207—219},
  year={2018},
  doi={https://doi.org/10.17576/pengurusan-2018-52-17},
  publisher={Penerbit UKM},
}

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52 (2018) 207 – 219

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