Tinjauan terhadap Penggunaan Internet di Malaysia

Jabatan Pemasaran
Fakulti Pengurusan Perniagaan
Universiti Kebangsaan Malaysia
43600 UKM Bangi Malaysia


Abstract

This study explores Internet utilization and focuses on the demographic characteristics of the Internet user and the function of the Internet as an advertising tool in Malaysia. Secondary data and primary data (from in depth interviews and a pilot study) were used to provide an overall view of Internet utilization and to introduce a Utilization Model of Internet. According to this model, an increase in the number of Internet users will be followed by a decrease in the percentage of highly-educated, high-income Internet users, up to a certain level. The study also shows that the use of the Internet as an advertising tool is still limited in Malaysia. This medium, however, has high potential as an advertising tool for the future. It is important to point out that the preliminary research findings in this study require further research support.

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Citation

Hong, T. S. (1998). Tinjauan terhadap Penggunaan Internet di Malaysia. Jurnal Pengurusan, 17, 93–106.

@article{hong1998tinjauan,
  title={Tinjauan terhadap Penggunaan Internet di Malaysia},
  author={Hong, Tih Sio},
  journal={Jurnal Pengurusan},
 

volume={17},
  number={},
  pages={93—106},
  year={1998},
  doi={},
  publisher={Penerbit UKM},
}

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17 (1998) 93 – 106

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