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Religion is no longer isolated from secular activities, including business. Many scholars hold that religious identity plays a vital role in a person’s decision whether or not to be an entrepreneur. However, government favouritism for a particular religion could hinder entrepreneurialism amongst believers of other religions. To provide empirical evidenceContinue Reading

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Immigrant entrepreneurship has been widely discussed in various perspectives. Yet, their entrepreneurial process has received less attention from the aspect of social capital. This paper intends to explore the role of social capital dimensions (structural, relational, and cognitive) in the entrepreneurial process (discovery and exploitation of opportunity). In-depth interview approachContinue Reading

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Takaful operators in countries dominated by Muslim are still experiencing low penetration rate. New emerging customer segments have higher expectation where Takaful operators need more innovative approaches in acquiring and retaining customers. Moreover, Takaful companies need to apply marketing, societal and entrepreneurial concept to make the industry more competitive. AlthoughContinue Reading

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This paper explores the influence of workplace characteristics on the determinants of over-education and overskilling in Malaysia. Based on the 2007 Productivity Investment Climate Survey (PICS-2) dataset, about 19 percent of workers are over-educated while 29 percent are overskilled (7% severely overskilled and 22% moderately overskilled). The multinomial logit revealsContinue Reading

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Consumer-based brand equity is essential in marketing strategy as it can affect firm performance. This study examines the relationship between country of origin effect on consumer-brand equity, for a selected product category in Malaysian market. In this context, a conceptual research model was developed based on previous literature of brandContinue Reading

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This study is aimed at explaining factors influencing the intention to be a partner amongst bank customers in musharakah mutanaqisah home financing. Drawing upon the theory of planned behavior (TPB), this study assesses the model in order to examine the effects of three explanatory factors namely attitude, subjective norm andContinue Reading

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This study aimed at examining the relationship among program benefits (utilitarian/monetary, hedonic, and symbolic), program satisfaction, and loyalty (program loyalty and store loyalty) in the retail context in Malaysia. A total of 300 questionnaires were collected via convenience sampling from program members of hypermarkets and superstores in Malaysia. A structuralContinue Reading

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This study discusses the importance of implementing E-Syariah, which is a Government-to-Citizen (G2C) application, in fulfilling the needs to improve Shariah Courts’ administration in Malaysia. Its objective is to identify factors that affect the intention and utilization of E-Syariah by its targeted users, the Malaysian Shar’ie lawyers, which are currentlyContinue Reading

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This study explores the relationship between human resource management (HRM) and organizational performance of manufacturing organizations in Malaysia. A total of 137 organizations were involved in this study. Multiple regression analysis results showed that there was a multi collinearity problem among the HRM variables, but this problem was resolved usingContinue Reading