Postgraduate Programme

Master of Strategic Communication

About the programme

This program aims to produce high-quality individuals in the field of strategic communication. The focus of this program is on developing individuals’ abilities as designers, implementers, and evaluators of communication impacts in line with the development of media and communication technology. Participants of the program will be provided with the latest knowledge and skills to face diverse communication situations. They will become individuals who are creative, critical, and innovative in integrating strategic communication elements and communication technology. They will also strive to connect the knowledge they have acquired with real-world contexts in a holistic manner and make recommendations to the government, private sector, and society. As a result, program graduates will have a high level of competitiveness in the communication industry

Coursework

  • 2 years (4 semester)

March & September

Compulsory Course

SKKP6004 Communication Research Methodology

SKKS6103 Theory of Media Technology & Communication

SKKC6113 Communication Ethics

SKKP6123 Crisis Communication

SKKS6174 Industrial Strategic Benchmarking

SKKS6284 Strategic Communication Management

SKKS6154 Communication Impact Seminar

Core Elective Courses

SKKS6143 Integrated Marketing Communication

SKKS6163 Strategic Alliance and Media

SKKS6233 Strategy of Media Integration

Research/Industry Project

SKKS619C Research/Industry Project

  • Minimum CGPA of 3.00 at undergraduate level OR take APEL A approval using relevant work experience (if GPA below 3.00)
  • IELTS – minimum band 6.0
  • TOEFL – minimum band 6.0
  • MUET – minimum band 4.0

(Only for international students)

Admission is through the JOIN UKM system 

  • Local Students : RM25,000
  • International Students : RM42,250

Centre for Research in Media & Communication (MENTION), Faculty of Social Sciences & Humanities, Universiti Kebangsaan Malaysia, 43600, Bangi, Selangor Darul Ehsan, MALAYSIA

Contact Us

  • Email: pkmk@ukm.edu.my
  • Tel : +603 8921 4277

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