The Bachelor of Business Administration (BBA) offered by Faculty of Economics and Management, UKM is the pioneer among business programs in Malaysia that has produced many professionals and industrialists in the business landscape. This programme is designed to equip students with knowledge and skills in business management that are necessary for managerial positions in business and government organisations. Focus areas include human resource management, marketing, international business, finance and risk management. The curriculum is developed to produce graduates who are sensitive to current business changes and able to generate new ideas in resolving managerial issues faced by organisations in a dynamic business environment. Students enrolled in the programme will get to learn from lecturers and experts who are highly experienced in the subject matter.  They will experience up to date teaching and learning approaches, and curriculum that are relevant to the current business environment. Apart from that, students will benefit from industrial engagements and have the opportunity to participate in various mobility programmes, field trips and industrial visits that increase learning, networking, and career development.