Professor Dato’ Dr. Sufian Jusoh has served as Vice-Chancellor of Universiti Kebangsaan Malaysia (UKM) since 5 June 2025. Between 2018 and 2025, he served as Director and Professor of International Trade and Investment at the Institute of Malaysian and International Studies (IKMAS), UKM.

He is a globally recognised scholar and expert in international trade and investment, ASEAN and regional integration, and international development. He currently leads a knowledge team supporting Malaysia’s ASEAN Chairmanship 2025, contributing significantly to the ASEAN Vision 2045, the ASEAN Economic Community Strategic Plan 2026–2030, and the ASEAN Higher Education Declaration.

He previously represented Malaysia on the ASEAN High-Level Task Force on the Post-2025 ASEAN Community Vision. Within APEC, he played a key role in Malaysia’s successful APEC 2020 Chairmanship, which resulted in the establishment of the APEC Putrajaya Vision 2040. He also represented Malaysia in preparing the APEC Food Security Action Plan 2030 and served as a delegate to the APEC Investment Experts Group.

Professor Dato’ Dr. Sufian is also an Adviser on Foreign Direct Investment (FDI) under ArtNet managed by the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP). He serves as an International Investment Policy Consultant to the World Bank Group, an External Fellow at the World Trade Institute, University of Bern, Switzerland, Malaysia’s representative in ERIA RIN, and Co-Founder of the ASEAN Economic Integration Forum.

He has played an important role in investment policy reforms in several countries, including Bangladesh, Malaysia, Laos, Myanmar, Timor-Leste, the Federated States of Micronesia, and Pakistan. He also collaborates with global institutions such as the World Economic Forum, the World Trade Institute, the University of Oxford, and the University of Cambridge. In addition, he was entrusted by the Ministry of Higher Education Malaysia to establish the Malaysia–Switzerland Higher Education Network.

He is a Barrister-at-Law (England and Wales) of Lincoln’s Inn, London, and holds an LL.B (Hons.) from Cardiff Law School, an LL.M (Merit) from University College London, and a Doctor of Law (summa cum laude) from the University of Bern, Switzerland.