Media technology have revolutionized the consumption of creative works, enabling and refreshing new forms of distribution and transforming the interaction with the audience. Indirectly, today’s technology has also brought a new perspective to the definition of ‘creativity’. The core of our research is to explore enormous potential of media technology and creative content.
DR. MOHD AZUL MOHAMAD
ASSOC. PROF. DR. MOHD NOR SHAHIZAN ALI
MR. BADRUL REDZUAN
We welcome students and researchers from Malaysia and around the world, working in the area of:
The broadcasting industry is no longer focused on conventional methods but has changed in line with the advancement of IR4.0 technology.
Web-based communication indirectly transforms the communication process, especially in the pandemic era
Social media such as Facebook, Twitter, Instagram, Tik tok, YouTube and podcast have a tremendous impact on the social development of a society.
Creativity in filmmaking and creative content provides an exciting space for research and exploration
Media Technology & Creative Content Research Group