SCHOOL OF BUSINESS MANAGEMENT & ENTREPRENEURSHIP
This study center involves the focus of the main areas of management, marketing, finance, and entrepreneurship. In the context of the scope of responsibilities covering academic management, research, industrial networks and academic networks.
Research Groups
1. Organizational Dynamics
2. Frontiers of Innovation and Research in Entrepreneurship (FIRE)
3. Human Resource Sustainability and Workforce Development
4. Insights in Marketing Performance and Consumer Trends
5. Resilient and Sustainable Finance & Risk Management Studies (FINRISK)
In the process of updating information.
School of Business Management & Entrepreneurship,
Faculty of Economics and Management,
Universiti Kebangsaan Malaysia.
E-mel: 4pk.fep@ukm.edumy