The development of modern technology has enabled society to share aspects of daily life on social media, particularly regarding children. The phenomenon of excessive sharing about children is known as sharenting. This can be observed for example, in the Facebook group “Anak Sepahkan Apa Hari Ini” which was joined by Muslim parents to share about their children. Parents are able to post about their kids’ behavior on social media. This behavior demonstrates how parents disclose information about their kids without thinking about how it can affect their rights and privacy. However, this issue has not been thoroughly examined to determine the extent to which parents are aware of its consequences. Therefore, this study was conducted to assess parents’ level of knowledge on the impact of sharenting towards children. The study employed a quantitative approach with data collected through document analysis and online questionnaires distributed via Google Forms to 60 respondents in the Klang Valley, Malaysia. Data were analyzed using SPSS version 30.0 and presented descriptively. The findings revealed that parents’ level of knowledge on the negative impact of sharenting achieved an overall mean score of 4.59 which falls within the high category. This demonstrates that parents know and aware that sharenting affects children’s rights, even though the trend continues to grow on social media. Accordingly, monitoring by relevant stakeholders such as the Malaysian Communications and Multimedia Commission (MCMC) and the Office of the Children’s Commissioner, SUHAKAM is necessary, particularly through awareness campaigns and targeted infographics to prevent negative implications such as privacy invasion, cyberbullying, and psychological issues among children.

KEYWORDS
impact of the sharenting trend, children, parents’ knowledge, social media, Klang Valley

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