Master of Strategic Communication

Duration

2 years

study mode

Coursework

fees

RM25, 000 (Local)
RM42, 250 (International)

campus

UKM Bangi

Introduction

This program aims to produce high-quality individuals in the field of strategic communication. The focus of this program is on developing individuals’ abilities as designers, implementers, and evaluators of communication impacts in line with the development of media and communication technology. Participants of the program will be provided with the latest knowledge and skills to face diverse communication situations. They will become individuals who are creative, critical, and innovative in integrating strategic communication elements and communication technology. They will also strive to connect the knowledge they have acquired with real-world contexts in a holistic manner and make recommendations to the government, private sector, and society. As a result, program graduates will have a high level of competitiveness in the communication industry.

Program Advantages
No. Program Advantages
1. The programme itself is highly sought after within the industry. Many companies are looking for graduates with strategic communication background to help them craft communication policies, especially at managerial level.
2. A Master in Strategic Communication is relevant not only within the media and communication industry, but in every other industry that requires branding, communication with stakeholders, benchmarking, and others.
3. The UKM’s Master of Strategic Communication is unique in that it allows students to choose the pathway of research or industry attachment in its final semester. This gives students the grounded understanding of both research and industry, and allow them the flexibility to choose.
4. The unique value of the UKM’s Master of Strategic Communication is that it caters to working adults (classes are weekdays at night).
No.Course Learning Outcome
1.LO1: Students are able to apply knowledge and evaluate various communication elements and media channels to implement strategic communication plans.
2.LO2: Students are able to identify and apply theories of media and strategic communication in real-world contexts.
3.LO3: Students are able to establish and maintain collaborative networks with supervisors, fellow researchers, and research communities from other institutions worldwide in the field of strategic communication.
4.LO4: Students demonstrate a broad understanding and deep awareness of issues related to intellectual property, copyright, research ethics, data protection legislation, and the implications of misinformation.
5.LO5: Students are able to independently, creatively, innovatively, and systematically acquire knowledge in the field of strategic communication.
6.LO6: Students are able to demonstrate and understand critical analysis methods and problem-solving skills in relation to challenging media and technology phenomena.
7.LO7: Students are able to effectively manage information by setting and achieving objectives in the field of strategic communication.
8.LO8: Students are able to identify and conduct research in the field of media technology and strategic communication that can be leveraged for intellectual property and commercialization.

Minimum CGPA of 3.00 at the undergraduate level

OR

    1. Has served for at least 5 years in a relevant field (if CGPA is below 3.00).
    2. English language proficiency (for international students):
      • IELTS – minimum band 6.0
      • TOEFL – minimum band 6.0
      • MUET – minimum band 4.0
Learning Fees
FSSK > Postgraduate > Study Mode: Executives
👱 Dr Kho Suet Nie
🖃
 Program Coordinator, Master of Strategic Communication
📧 suetnie@ukm.edu.my
📱 +6 03 8921 4736
👱Syahir Hazmi Samsudin
Project Manager, Executive & PBJJ Program, UKMShape
🖃
syahirhazmi@ukm.edu.my
📱
Apply Now
E- Brochure