Sonia Vilches-Montero, Nik M. Hazrul, Ameet Pandit, & Renzo Bravo-Olavarria (2018), Using the Senses to Evaluate Aesthetic Products at the Point of Sale: The Moderating Role of Consumers’ Goals, Journal of Retailing and Consumer Services, 40, 82-90. (Elsevier, ISI)
Amin Ansary & Nik M. Hazrul (2018), Brand Image and Equity: The Mediating Role of Brand Equity Drivers and Moderating Effects of Product Type and Word of Mouth, Review of Managerial Science, 12(4), 969-1002. (Springer, ISI)
Enamul Hoque, Nik M. Hazrul, & Mohammed Razzaque (2018), Effects of Attitude on Behavioral Intentions among Islamic Banking Customers: The Role of Communication and Financial Concerns, The Service Industries Journal, 38(13-14), 1017-1042. (Routledge: Taylor & Francis, ISI)
Nik M. Hazrul, Najeeb Ullah Shah, & Nor Asiah Omar (2018), Does Counterfeit Product Quality Lead to Involvement and Purchase Intention? The Moderating Effects of Brand Image and Social Interaction, International Journal of Economics and Management, 12(2): 607-620. (SCOPUS)
Specialisation
Product Innovation and New Product Development
Research Interest