• Teaches marketing strategy and analytics on the MBA, Master of Business Analytics and Executive Education programs.
• Co-director of the Digital Marketing & Analytics Executive Education Program jointly delivered by the University of Oxford and MBS.
• Currently an Area Editor for the Intl. J. Res. Mktg. and serves on the Editorial Boards of the J. of Marketing Research and J. of Service Research.
• Has held faculty positions at the Penn State University, ANU, UNSW, University of Pennsylvania and others.
• Recipient numerous accolades for teaching excellence and his research has been awarded by the American Marketing Association (Lehmann Award), European Marketing Academy (IJRM Best Paper) and the Australia-NZ Marketing Academy (Distinguished Researcher).
• A frequent media commentator in The Australian, Australian Financial Review, Daily Telegraph and other publications.
• Consults globally on marketing strategy and analytics.

Most Notable Research

• ‘From academic research to marketing practice: exploring the marketing science value chain’, Roberts, JH, Kayande, U & Stremersch, S, International Journal of Research in Marketing, vol. 31, no. 2, June 2014, pp. 127–140.

  ‘The seeds of dissolution: discrepancy and incoherence in buyer-supplier exchange’, Wang, Q, Kayande, U & Jap, S, Marketing Science, vol. 29, no. 6, November 2010, pp. 1109–1124.

  ‘How incorporating feedback mechanisms in a DSS affects DSS evaluation’, Kayande, U, De Bruyn, A, Lilien, GL, Rangaswamy, A & van Bruggen, G, Information Systems Research, vol. 20, no. 4, December 2009, pp. 527–546.

  ‘Mapping the bounds of incoherence: how far can you go and how much will it hurt your brand?’ Kayande, U, Roberts, JH, Lilien, GL & Fong, DKH, Marketing Science, vol. 26, no. 4, July 2007, pp. 504–513.

  ‘Reliability assessment and optimization of marketing measurement’, Finn, A & Kayande, U, Journal of Marketing Research, vol. 34, no. 2, July 1997, pp. 262–275.

Significant Awards

• Master of Business Analytics Teaching Excellence Award, 2017, Melbourne Business School.
• Outstanding Reviewer Award, 2017, Journal of Marketing, American Marketing Association.
• EMAC-IJRM Best Paper Award, 2015, European Marketing Academy.
• Master of Business Analytics Teaching Excellence Award, 2015, Melbourne Business School.
• Overall Best Paper Award, 2015, Australian-New Zealand Marketing Academy Conference, Sydney.
• ERIM Top Article Award, 2015, Erasmus Research Institute of Management.
• Smeal Award for MBA Teaching Excellence, 2010, Pennsylvania State University.
• Distinguished Researcher Award, 2000, Australia-NZ Marketing Academy.
• Donald Lehmann Award, 1998, American Marketing Association.