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Areas of research and consultancy:
Marketing Analytics, Marketing Strategy, Business Analytics

Professor Dr. Ujwal Kayande

Visiting Professor, UKM Graduate Business School
(2 March 2020 - 1 March 2022)
Director of The Centre for Business Analytics, Melbourne Business School, University of Melbourne, Australia
  • Teaches marketing strategy and analytics on the MBA, Master of Business Analytics and Executive Education programs.
  • Co-director of the Digital Marketing & Analytics Executive Education Program jointly delivered by the University of Oxford and MBS.
  • Currently an Area Editor for the Intl. J. Res. Mktg. and serves on the Editorial Boards of the J. of Marketing Research and J. of Service Research.
  • Has held faculty positions at the Penn State University, ANU, UNSW, University of Pennsylvania and others.
  • Recipient numerous accolades for teaching excellence and his research has been awarded by the American Marketing Association (Lehmann Award), European Marketing Academy (IJRM Best Paper) and the Australia-NZ Marketing Academy (Distinguished Researcher).
  • A frequent media commentator in The Australian, Australian Financial Review, Daily Telegraph and other publications.
  • Consults globally on marketing strategy and analytics.
Most Notable Research
Significant Awards
  • Master of Business Analytics Teaching Excellence Award, 2017, Melbourne Business School.
  • Outstanding Reviewer Award, 2017, Journal of Marketing, American Marketing Association.
  • EMAC-IJRM Best Paper Award, 2015, European Marketing Academy.
  • Master of Business Analytics Teaching Excellence Award, 2015, Melbourne Business School.
  • Overall Best Paper Award, 2015, Australian-New Zealand Marketing Academy Conference, Sydney.
  • ERIM Top Article Award, 2015, Erasmus Research Institute of Management.
  • Smeal Award for MBA Teaching Excellence, 2010, Pennsylvania State University.
  • Distinguished Researcher Award, 2000, Australia-NZ Marketing Academy.
  • Donald Lehmann Award, 1998, American Marketing Association.