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Admission: admission_gsb@ukm.edu.my   | Help Centre: helpdeskgsb@ukm.edu.my   | September Intake 2022: Apply Now  |   Contact Us

RHB-UKM Visiting Scholar Programme

Data is all around us and everything that we do results in new data. Every kind of electronic message which we either receive or send like withdrawing money from a bank, every website that we visit contributes to storage of data.

RHB-UKM Visiting Scholar Programme

Enhancing Value Through Data Analytics

Date: 2nd March 2020 till 5th March 2020
Venue: UKM-GSB City Campus, KPJ Tower, Kuala Lumpur

 

Attendance: 75 attendees (20 academicians, 50 UKM’s Alumni and postgraduate students, 5 administrators)

 

[Download Poster pdf]

ITINERARY

2/3/2020 (Monday), UKM- GSB KL Campus, 9.30am – 4.30pm

  • Talk by Distinguished Prof. Dr. Ujwal Kayande, Professor of Marketing & Director of the Centre for Business Analytics, Melbourne Business School
  • Fundamental Data analytics by Assoc. Prof. Dr. Shahnorbanun Sahran
  • Fundamental Machine Learning by Dr. Nor Samsiah Sani & Dr. Afzan Adam

3/3/2020 (Tuesday) UKM- GSB KL Campus, 9.30am – 4.30pm

  • Sentiment Analysis by Dr. Ridzwan Yaakub

4/3/2020 (Wednesday) UKM- GSB KL Campus, 9.30am – 4.30pm

  • Decision Support System and Business Intelligence by Assoc. Prof. Dr. Mohd Zakree Ahmad Nazri and Assoc. Prof. Dr. Zalinda Othman.

5/3/2020 (Thursday) UKM- GSB KL Campus, 9.30am – 2.00pm

  • Wrap up of Data Analytics Training.
  • Presentation of RHB-UKM Data Analytics Training Certificate to participants.
SYNOPSIS

Data is all around us and everything that we do results in new data. Every kind of electronic message which we either receive or send like withdrawing money from a bank, every website that we visit contributes to storage of data. In today’s world data is commonly what is in calculable. Today, organization or business is examining raw facts and figure to set valuable information from it. Thus, businesses and organizations have a competitive edge to stay agile and work faster by utilizing Data Analytics to find new opportunities. Over the past decade marketing has been revolutionized by data analytics, allowing brands to deliver more targeted messaging and measure their return on investment. Therefore, who are skilled in Data Analytics, there is an ocean of opportunities out there!

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