Date:25 May 2021
Venue: ZOOM MEETING
Contact: Mr. Shahmie Aiman
Phone: 03-8921 4960
Analytics is now ubiquitous in the modern organisation. Many decisions, such as setting prices for thousands of items in a supermarket, are made by decision-support systems. While such analytics-based decision-support systems are becoming more commonplace, they are not always adopted as decision-makers consider the system to be a black-box. This talk will outline the problem and provide research-based solutions that assist in improving adoption rates of such systems.
Prof. Dr. Ujwal Kayande
Director of The Centre for Business Analytics
Melbourne Business School
Professor Ujwal Kayande is the Founding Director of the Centre for Business Analytics at Melbourne Business School (MBS). He is also a Professor of Marketing at MBS, the Co-Director of the ‘Delivering Value through Digital’ joint program with the University of Oxford, and the RHB-UKM Endowment Chair Holder in Analytics at Universiti Kebangsaan Malaysia.
Ujwal has previously taught Marketing Analytics and Strategy at several leading business schools such as Penn State University and the Wharton School. He has received numerous teaching and international research accolades throughout his career and is a sought-after media commentator on data matters.
He has successfully delivered execution education programs on data analytics to senior leaders of companies across the world. Ujwal currently sits on the Advisory Boards of two technology start-ups.