MBA course synopsis – UKM Graduate School of Business

Core Courses (20 Credit Hours)

MANAGERIAL COMPETENCY

These core courses are designed to provide students with key management competencies that form the building blocks of a company in order to achieve both the mission and vision in creating added value and improve business performance, as well as the human capital development. The courses align performances for success through organizational awareness, strategic thinking, decision making, marketing communication, problem solving and functional technical business knowledge.

ZCMA6012 Business Economics

Business and managerial economics is a branch of applied economics which combines the economic theory and decision science analytical tools in assisting managers to come up with optimum decisions in managing businesses. Among the topic covered are marginal analysis, demand and supply analysis. The market analysis includes perfect competition market, monopoly, oligopoly and monopolistic competition.

Learning Outcome:

To understand the importance of economics in order to make business decision
To develop the economic analytical skills in the decision-making process;
To effectively analyze the factors affecting the organizational decision-making process
To demonstrate teamwork, leadership and communication skills.

ZCMA6022 Managerial Accounting

This course provides the understanding on the importance of managerial accounting especially for top management and management team in organization. This includes the understanding of the theoretical, practical and instruments that can be used in the preparation, review and presentation of strategic planning, budgeting, control and decision-making using various management accounting tools.

Learning Outcome:

To identify the concepts of planning, directing operation, decision making and performance evaluation
To demonstrate thought process of decision making;
To demonstrate ability to prepare and review relevant management accounting reports for/from perspective of relevant stakeholders (e.g.: BOD, CFO, CEO, Senior Manager, HOD, etc.);
To demonstrate ability to source information and data in professional and ethical manner.

ZCMA6032 Managerial Finance

This course helps students to improve their analytical skills especially in financial decision making in a business organization. Students are exposed to topics such as the relationship between returns and risks in the business environment, valuation models, capital structure and fund allocation. Other focused topics include mergers and acquisitions and risk management.

Learning Outcome:

To discuss issues related to the financial environment covering financial systems, financial markets and instruments;
To apply assessment techniques and risk-return relationships in business organizations, capital budgeting and working capital management;
To address issues related to raising capital, discusses theoretical framework of capital structure and dividend policy;
To analyze issues related to mergers, acquisitions, and risk management to develop business financial plans.

ZCMA6042 Strategic Marketing

This course essentially discusses the core theories, practices and instruments of marketing management employed in the development of market value to be offered and subsequently to communicate this value to the target market. The focus will be given on the marketing decision making analyses at strategic level particularly with regards to the market positioning strategy, which act as the core strategy for marketing competitiveness. Business cases are used to demonstrate how marketing problems could be solved effectively by putting together integrated marketing mix strategies to achieve the intended marketing growth objective – product/branding strategy, pricing strategy, distribution strategy as well as promotional or marketing communication strategy.perspectives.

Learning Outcome:

To analyze the marketing environments effectively to determine the best segment of consumer market to be targeted;
To formulate competitive market positioning and branding strategies by conducting consumer or market behavior analysis as well as competitor analysis;
To plan strategic marketing strategies to achieve the marketing growth objective effectively.

ZCMA6062 Operations Management And Decision Analysis

This course is designed to address the key operations issues, concept or ideas in manufacturing and service organizations. Thus, this course will help the students to gain an understanding of what operations management involve, how it relates to other functional areas in an organization, the types of problems that are faced by operations managers, and common decision-making process. This course provides the important concepts related with operations management and decision analysis; explain how the concepts could be applied to solve problems in business/organizations and present/solve case studies on problem related with operations issues for organizations.

Learning Outcome:

To understand the role of operations management in the overall business strategy of the firm;
To evaluate the interdependence of the operations (production) system with other key functional areas of the firm;
To integrate the application of operations management policies and techniques to manufacturing sector as well as service firms;
To analyze the relevant factors affecting the business decision-making process and organizational objectives.

ZCMA6072 Business Ethics and Governance

The course aims to develop an understanding of the underlying concepts of business ethics and governance which are relevant to the contemporary business environment. It is designed to foster students’ understanding of the ethical influences on economic, financial, managerial and environmental aspects of business. The course also aims to develop a student’s ability to critically analyze ethical issues in business. The course also reviews corporate governance regulatory frameworks and processes essential to the understanding of the principles and best practices in Malaysia and around the world.

Learning Outcome:

To identify business ethics, governance and corporate governance frameworks and philosophical underpinnings;
To demonstrate ability to analyze ethical, social and governance structure of corporations;
To demonstrate awareness of local and global corporate ethical and governance issues/ cases/scandals as point of reference;
To demonstrate willingness to be accountable for future actions

ZCMA6082 Corporate Strategic

This is an integrative course that aims to bring together the various disciplines that have been studied and integrate it at the policy and strategic level. In this course, emphasis is given on the method of making strategic decisions to maintain or increase the competitiveness of business entities. In addition, students are exposed to issues faced by upper-level managers. This course also helps students analyze the internal and external environments of business entities, and provides guidance on how to develop and implement appropriate strategies for a business entity.

Learning Outcome:

To integrate various functional disciplines in analyzing corporate policy and strategic issues;
To critically examine business issues of corporations;
To formulate short and long term strategy, and the systems and processes for implementing strategies well.

ZCMA6092 Human Resource Management

This course allows students to understand the main functions, theories and concepts of human resource management. The course objective is to develop students’ competencies in identifying, diagnosing, and solving problems related to human resource management by applying relevant tools, techniques, and approaches effectively. Students will be exposed to understanding problem solving and decision-making about human resource management issues in organizations across its numerous functions. In line with the current challenges and emerging trends, students will learn how to develop positive work relationships, manage diversity and inclusion, and understand the human resource management dynamics relevant to the emerging trends.

Learning Outcome:

To understand the basic concepts, principles and human resource management theories;
To identify, diagnose, and solve human resource management problems by applying relevant tools, techniques, and approaches effectively;
To demonstrate effective written and verbal communication, teamwork, and critical and analytical thinking in solving management problems by complying with social and ethical values;
To formulate and suggest strategies to organizations to be sustainable and competitive by using human resources.

ZCMA6102 Leadership Development

The subject of leadership has attracted attention for the past 20 years. This course is designed to enable students to understand the importance of the subject of leadership in terms of theory, concepts and fundamentals concept to an organization. The objective of this course is to enable students to understand the subject of leadership and recognize the types of leadership in organizations as well as apply leadership theory. This course can understand the leadership techniques in decision making process as well as organizational leadership.

Learning Outcome:

To understand the importance of theory, concept in leadership;
To demonstrate the types of leadership in political and social terms in organizations;
To analyze the latest techniques in leadership and organizational ethics in ensuring an effective environment;
To formulate effective strategies for effective organizational sustainability.

ZCMA6112 Organisational Management

The course is designed to help students to comprehend the main and current functions, theories and concepts of management. The objectives of the course include developing students’' competencies in analyzing projects and managerial issues, and applying management theories and applying management theories and concepts, principles and tactical issues pertaining to human resource management. Students will be provided with an insight in problem-solving and decision-making on HRM issues in organization such as workforce planning, hiring and selection, training and development, compensation and benefits, and performance evaluation.

Learning Outcome:

To understand the importance of theories and concepts;
To have the ability and the potential in managing conceptual understanding in solving managerial problems;
To assist students to understand concepts and activities of human resource management;
To understand how organization is able to sustain and be competitive using human resources.

(8 Credit Hours)

INDUSTRIAL SPECIALISATION

The modular courses are developed together with industrial experts covering specific and relevant industrial knowledge, abilities and skill sets required for managers to compete in future. Student may choose one of the industrial specialisation courses available.

Management

ZCMB6112 Management Information System

This course exposes students to the importance of information management in a business. It focuses on digital firm planning, development and management. At the end of the course students in understanding and are able to demonstrate the ability to understand theories and concepts in information management. Students are also able to evaluate and identify business opportunities that require information management to be resolved.

Learning Outcome:

To identify information management in business;
To properly identify management information system in doing business;
To identify the various models available for information management;
To identify problems that arise in information management systems

ZCMB6122 Organizational Theory and Practice

The course is designed to equip managers / administrators / students with the ability to understand and manage organizational change that took place due to the current development in global business environment. Also, the students are expected to apply the organizational design concept to acquire organizational competitiveness at the global level. The topics in this course relate to concepts and principles that influence decision makers such as ethical values, change and innovation management, organizational conflicts and power, organizational size, organization life cycle and decline.

Learning Outcome:

To understand the importance of concepts and principles in organization theory and design;
To analyze and diagnose problems within organizations and problems relating to organization design, and apply the concepts and principles of organization theory;
To integrate and conceptualize effective solutions to the organization problems.

ZCMB6132 Corporate Behavior

The course is designed to fulfill students' needs in understanding (a) the theoretical and practical aspects of organizational behavior at three levels of analysis, which are individual, team, and organizational level, and(b) the relevance of this study domain for managerial success. Among the topics that will be discusses are the individual differences, motivation, team dynamics, communication, organizational politics, organizational conflicts, leadership, and organizational culture.

Learning Outcome:

To understand the basic concepts, principles, and theories of organizational behavior in line with the development in this field of study;
To analyze issues and problems in organizational behavior, as well as to apply organizational behavior knowledge in solving the related problems;
To develop competencies in problem solving, conflict handling, negotiating, communicating and working in team;
To understand the organizational needs and suggest strategies in achieving organizational aims.

ZCMB6142 Organisation Development and Change Management

This course is designed to prepare students with conceptual framework in understanding the strategic importance to develop and manage change in organization. This course will provide the skills and understanding to the students in designing, executing, evaluating the effectiveness of change and organizational development. Explanations will be provided to the students on the type of change resistance as well as how to reduce and manage the resistance. Business cases and relevant articles will be used to illustrate how theories and approaches in organizational development and change management are applied in real organizational settings and how change can be implemented effectively.

Learning Outcome:

To plan for positive change management process in an organization;
To apply various approaches to reduce change resistance;
To analyze and evaluate problems related to change process;
To measure the progress and assess the effectiveness level of change implementation.

FINANCE

ZCMC6112 Financial Statement Analysis for Decision Making

This course will enable the students to understand the analysis of financial statements from the perspectives of credit and equity analyst, the main user of financial statements. However, managers, auditors, educators and controllers can also benefit from the understanding on the techniques of dissociation of economic process, which will result in figure or numbers from an accounting process that, at times, are disguising the real situation.

Learning Outcome:

To understand and explain the accounting process and its impact on the published financial statements;
To apply the financial statements data in decision making;
To analyze traditional research and latest research regarding the use financial data.

ZCMC6122 Applied Corporate Finance

This course examines important issues in corporate finance from the perspective of financial managers for significant investment and financing decisions. The course not only covers topics that are deemed important to financial managers, but these topics are also important to decision-making in marketing, operations management, and corporate strategy. Topics covered include the concepts of present value and the opportunity cost of capital, discounted cash flow analysis and other valuation techniques, issues in short-and-long-term financial management, risk and return, capital asset pricing model, capital budgeting and risk analysis, corporate capital structure and financing decisions, dividend policy, investment and financial decisions in the global context, M&As, and issues of corporate governance and control.

Learning Outcome:

To apply several capital budgeting techniques using spreadsheet, appreciating the strengths and weaknesses of these techniques;
To understand how to incorporate risk and uncertainty into capital budgeting decisions;
To explain key issues surrounding a company’s dividend policy and capital structure choices;
To understand the restructuring choices faced by managers and how these choices can help resolve agency problems within a company.

ZCMC6132 Investment Management

The coverage of this course includes an introduction to various investment alternatives and securities valuation methods that enable investors to formulate investment strategies that are in line with their risk-return objectives. Important theories in portfolio management will be covered which include portfolio theory and equilibrium models of Markowitz’s portfolio theory, Capital Market Theory and Arbitrage Price Theory. Portfolio formation and its valuation will also be covered. Investments in bonds and equities including assessment, management and analysis of related risks will be discussed as alternatives in investing. Finally, Sharpe, Jensen, Treynor and other portfolio evaluation methods will be introduced to evaluate investment performance.

Learning Outcome:

To demonstrate a good understanding of financial theory which is the basis of investment valuation and risk-return concept;
To apply the results of fundamental and technical analysis in making investment decisions;
To apply various performance measures to evaluate the performance of portfolio investments;
To build and apply relevant strategies in managing portfolios.

ZCMC6142 Financial Markets and Institutions

The course consists of specific topics in money, financial markets and banking. The topics in the monetary section; include recent developments in monetary theory and policy, the design of monetary policy and its conduct, discussion on inflation, interest rates, and exchange rates, issues in monetary policy such as role of central bank, transmission mechanism. Issues in the different types of market: stock, bond and credit market will be discussed. The banking section covers issues related to intermediation theories, transaction costs, asymmetry information and innovations in the banking industry. The role of central bank as a regulator, banking sector fragility and financial sector fragility will also be dwelled into.

Learning Outcome:

To understand the financial markets and its system and also domestic and international finance;
To understand money and capital market theories, in particular the behavior of interest rates and stock market;
To understand the legal and environment aspects of financial markets and institutions, and able to relate this to the monitoring of the operation of financial markets.

MARKETING

ZCMD6112 Consumer Behaviour

The course introduces a wide range of behavioral concepts, and explores the strategic implication of customer behavior for marketers. The course challenges students to explore the realities and implication of buyer behavior in traditional and e-Commerce markets. Key to the course in demonstrating how and understanding of buyer behavior can help to improve strategic decision making. How does who do what and why? The field of consumer behavior attempts to explain and predict the ways in which consumer think and behave in given situations. How do consumers interpret advertising information? Why do people buy? Why not? Who and what are consumer relying upon for information? How can marketers predict behaviors from attitude? How do consumers make decision? How do we consume and dispose of product? To answers these questions, consumer behavior draws heavily on the disciplines of psychology, economics, sociology and anthropology. Consumer behavior is an integral part of our daily life’s. The psychological and social processes involved in buying and consuming goods and services form the subject matter of this course. In this course, you will survey the relevant theory and learn how to apply this concept to real work marketing situations. Class-time discussion of theory always will be supported with examples drawn from past and current business practice as well as consumers' everyday lives; we will be considering the social, ethical, regulatory, environmental and technological contexts in which consumers think and act.

Learning Outcome:

To effectively apply the relevant marketing tools or analytical frameworks of service marketing to solve problems and issues in organizations & marketplace;
To make the most ideal decision (to diagnose problem and suggest solutions) with regards to issues in service marketing;
To generate and manage information from various sources as well as to portray leadership skills.

ZCMD6122 : Product Management

This course takes a theoretical and technical approach in cooperating situational and problem-based learning to enhance students' creativity, constructive thinking, and analytical skills. Lectures are coupled with alternate case and practical discussion involving product development decisions. Arranged of techniques are introduced to ensure that product ideas, concepts, attributes, design, and prototype, complement with the end-user’s expectation. To encourage active learning, students will be attached to real-life projects in a group atmosphere via collaboration with a third-party or industrial partner.

Learning Outcome:

To appreciate the importance of NPD and related strategies in relation to consumer values and firm survival;
To understand the NPD process and able to think critically, creatively, and analytically in a group environment towards achieving specific development goals;
To comprehend the need for deep understanding of the target market and how consumers behave to formulate appropriate product concepts and strategies;
To relate basic marketing concepts such as product positioning, pricing, branding, segmentation, and introduction strategies.

ZCMD6132 Services Marketing

Service marketing is not a self-enclosed task but is integral to service organizations as a whole and the object of the activity is people that is reactive, not passive. The turn of the century has seen profound changes in the global economy. Services had played a crucial part in these changes because service are become the way organizations met their market. We use and purchase service everyday-banking, supermarkets, medical service, restaurant, holiday, transportation, hair dressers, schools, college/universities and etc. Professional service of B2B or B2C are prominent such as legal service, financial service and planning, management, consultancy, and many more. Well experiential service relate tourism, sport, entertainment and events are rowing, in addition many products related organizations such as Toyota, FedEx, now have a strong service component. Thus, service pose unique and challenges that require a distinctive approach and understanding to development of marketing strategy. This course will expand our understanding of marketing management concept as well as model and we adapt it to the service sector. We will analyze and examining on improving service quality, customer satisfaction, generate loyalty and hence and creating service culture. Through discussion on 7Ps of service marketing, we can understand theory, internal marketing and relationship marketing rather than just look at traditional customer focus external marketing.

Learning Outcome:

To provide insights and exposure to the basic theories and concepts of sales management with an emphasis in building ongoing business relationship with customers;
To focus on sales strategies that can create high customers value and achieve sustainable growth through sales management;
To understand the sales management process involves in the selection, training, reward, motivation, and performance evaluation of sales force in advancing business sustainability.

ZCMD6142 Sales Analysis and Strategy

The course will cover the role of selling and interaction with marketing leading to success for an organization; the psychology of why people buy and the difference of selling in B2C and B2B environment; the importance of sales process and sales strategy and application of business cases; and the 4 key elements in sales management.

Learning Outcome:

To understand the role of strategic sales management in complex environment;
To analyze complex sales organization and customer services leading to effective sales performance;
To optimize and appreciate sales resources to meet customers’ expectations;
To develop the sales strategy and skills in dealing with the dynamic sales environment in the future.

ISLAMIC FINANCE

ZCME6112 Islamic Economics and Finance

This course introduces students to the concept of the Islamic Worldview and further distinguishes the conventional (Western) view on Economics, Business and Finance with the lifestyle prescribed by Shariah. Among the topics discussed include the Goals (Maqasid) of Shariah, Islamic Economics as well as the Role, Goals and Responsibilities of Business from an Islamic perspective. The course will also provide an overview of Finance in the context of Islam and further touch roughly on basic topics such as Riba and prohibitions on it, Islamic Currency, Business Contracts in Islam as well as Ethics and Governance based on Islamic principles. Next, the history, developments and current issues related to Islamic Finance and Banking at the global level and in Malaysia are also discussed.

Learning Outcome:

To link the Islamic worldview to basic concepts and economic activities;
To compare the characteristics of Islamic economy and Islamic economic system with modern conventional economy pioneered by western countries;
To study the development of contemporary thinking on Islamic economics, especially related to Islamic Finance and Banking in the last 30 years;
To discuss issues of Islamic economic and financial implementation for contemporary society.

ZCME6122 Fiqh Muamalah in Islamic Banking and Finance

This course discusses the detailed concept of Islamic Law of Transactions (Fiqh Muamalat) and Shariah contracts used in the current practices of Islamic banking and finance. The course emphasizes the understanding of the basic concepts of Shariah as well as the products and services related to Islamic banking, Takaful and Islamic capital market. Among the Shariah contracts that will be discussed in this course includes Mudharabah, Musharakah, Murabahah, Istisna’, Salaam and Takaful as well as the concept of issuance related to Musharakah Mutanaqisah, Tawarruq and Bay Al-Inah. The course also discusses the Shariah compliant products offered in the local and global market as well as the challenges in Islamic banking and finance industry.

Learning Outcome:

To elaborate the Shariah principles related to Islamic financial transactions (Fiqh Muamalat);
To emphasize the prohibited elements in Shariah such as riba, gharar and maysir as well as the Shariah compliant contracts in Islamic financial transactions;
To analyze the characteristics and requirements in Shariah contracts and financial instruments;
To implement the Shariah compliant contracts and demonstrate the understanding on Shariah principles in Islamic financial activities.

ZCME6132 Islamic Banking Products and Operations

Islamic banking is one of the main pillars in the Malaysian economic environment and its importance is seen as one of the main drivers to enhance the economy as a whole. This course explores the Shariah compliance financial products and services offered by the Islamic Financial Institutions (IFIs) in Malaysia. This includes the Islamic wealth management, Islamic financial transactions and Islamic investment opportunities and credit instruments available for the individuals and business entities. The main focus of this course discusses the challenges faced by the IFIs to comply with the Shariah principles and demonstrate the distinctive features in Islamic financial products and services with its conventional counterparts.

Learning Outcome:

To describe the categories and structures for Islamic banking and investment instruments;
To analyze the operations and structures of Islamic financing and investment instruments;
To evaluate the challenges and Shariah issues in Islamic banking products and operations.

ZCME6142 Islamic Financial Systems and Markets

This course provides the opportunities for students to enhance their theoretical understanding and analytical skills related to Islamic financial system in Malaysia and other countries. The topics include global financial system, functions of Islamic financial market, the history of Islamic and conventional financial institutions, Islamic financial products and services, similarities and differences of Islamic financial institutions in selected countries as well the monitoring activities by the Bank Negara Malaysia as the regulator.

Learning Outcome:

To describe the history and current development of Islamic financial system;
To compare between the conventional and Islamic financial system especially in the dual banking system in Malaysia;
To analyze the functions and responsibilities of Islamic Financial Institutions including the current products and services offered in Islamic financial market;
To evaluate the functions, responsibilities and monitoring activities conducted by Bank Negara Malaysia as the regulator.

PUBLIC MANAGEMENT

ZCMG6112 Public Policy Development

Public policy relates to the actions, reasons and impacts of public policy implementation by the government. This course is designed to provide the exposure on the definitions and scope of public policy. It also covers the process of developing public policy as well as the measures to evaluate and enhance public policy. This understanding will lead to effective decision making and focuses on the relevant models in formulating and implementing the public policy. From this course, students will receive overall understanding and factors contributing to the development and success of public policy implementation. Students will be able to develop alternative and relevant policies to effectively achieve the objectives.

Learning Outcome:

To evaluate the process of formulating, analyzing and assessing public policy;
To summarize public policy in comprehensive and rationalize manner;
To analyze public policy implementation as a whole and takes into account all environmental factors;
To demonstrate rationale in planning and developing public policy.

ZCMG6122 Public Policy and Programme Implementation

This course discuses the issues and challenges in public policy and programme implementation. It also discusses the challenges in implementing any changes to establish efficient public services in government agencies. It is important for the government agencies to enhance their capabilities in establishing efficient public services to be in line with the current economic development and achieve effective outcome. This course looks into the method to increase services especially in the aspect of public policy and programme implementation. It also covers the accountability and implementation issues surrounding the society and respective institutions. From this course, students will receive overall understanding and factors contributing to the development and success of public policy implementation. Students will be able to summarize and implement effective public policy.

Learning Outcome:

To analyze the challenges in public policy implementation;
To develop the solutions in reducing the challenges in public policy implementation and achieve effective public services;
To demonstrate leadership abilities in improving public services and policy implementation;
To evaluate the trend and demand from the government servants at all levels.

ZCMG6132 Public Sector Finance and Accountability

This course examines the key issues in performance management in public sector, starting from national development agenda which determined the strategic cycle of planning for results, budgeting, monitoring and evaluation (M&E), results reporting, and auditing. It also discusses the Fiscal Policy with its main components i.e. management revenue, debt (if needed) and budget, as well as financial reporting. This also includes fiscal transformations involving reforms in taxation budgeting and financial reporting. The course explores the function, structure and cycle of budgeting; types and structure of taxation; debt and cash management; accounting and financial reporting. Student will learn about recent developments of which many governments around the world emphasize on the achievement results rather than input utilization.

Learning Outcome:

To analyze the budgeting and taxation system as well as the importance of effective budgeting and financial management;
To describe the factors influencing the history and structure of budgeting and management system;
To evaluate the main factors in developing effective budgeting and financial management at the local, state and national levels;
To compare the budgeting and financial management policies across various countries and relates its application in Malaysian context.

ZCMG6142 Public Sector Performance Management

This course provides the introduction on public sector performance management as well as non-government organizations (NGO) or non-profit organizations. The course aims for students to acquire knowledge and understanding of concepts and theories in public sector performance Management. In applying this knowledge and understanding, students will appreciate the importance of performance management in evaluating results and delivering more effective and efficient public service. Students are also expected to critically evaluate performance management outcomes, impacts and application taking into consideration social welfare, public safety and social equity with available resources. The course covers value creation, quality management and evaluation. The topics also include accountability and evaluation model. The evaluation on planning and acquired skills is essential to enhance and implement effective programmes in order to achieve the objectives and satisfy customers’ needs. This reflects the accountability towards continuous and future improvements on the programmes.

Learning Outcome:

To demonstrate knowledge and understanding of the theories and concepts in public sector performance management in developed and developing countries;
To show awareness of the contribution of performance management towards improving service delivery and apply that knowledge and understanding to the analysis of real-life problems;
To identify and analyze key success factors in public sector performance management;
To develop performance management and evaluation based on strategic alignment and balanced scorecard.

HUMAN RESOURCE

ZCMH6112 Managing New Workforce

This course is intended to provide an understanding to the students about new workforce management that includes Generation Y and Generation Z in organizations. Changes in the forms of work such as online freelance work (e-lancing) in the gig economy require managers to understand the nature, wants, competencies, and attitude of this workforce to ensure that this workforce can contribute to the organization’s high performance. Students will learn the management techniques, including the new workforce’s attitude, motivation, communication, expectation, and wants influence by the spread of digitalization.

Learning Outcome:

To understand the theories and principles of new workforce management;
To analyze new workforce management issues and problems as well as use the management knowledge to solve problems that occur;
To develop management skills such as effective communication, teamwork, decision making, and conflict management;
To understand organizational needs and suggest strategies to achieve the organization’s aim.

ZCMH6122 : Human Resource Innovation

This course provides students an understanding of human resource innovations, which are idea, method, and new technology creation and execution that fulfil the needs of organization and expanded workforce, based on the future needs and not limited only to responding to the changes of the current situation. Students will be able to acquire this knowledge through a combination of theories and action-oriented approach in identifying and finding solutions to the human resource management issues that restrain the organization competitiveness.

Learning Outcome:

To understand the basic concepts, principles and innovation theories;
To analyze human resource management issues and problems as well as use the knowledge in innovation to solve problems that occur;
To develop innovation skills related to human resource innovation such as creative thinking, effective communication, teamwork, decision making, and conflict management;
To understand organizational needs and suggest strategies to achieve the organization’s aim.

ZCMH6132 Human Resource Analytics

This course is designed to expose students to the importance of data analytic in human resource management. Through this course, students will be able to understand and acquire focused skills in analyzing, implementing, reporting and using the data analytics application in human resource management. In addition, students will be explained about the driving and restraining factors to the data analytics usability in human resource management, including ethics concerning its application and the existing limitations.

Learning Outcome:

To understand the basic concepts, principles and data analytics theories in human resource management;
To identify and analyze human resource management issues and problems that require the application of data analytics in solving problems that occur;
To develop skills related to data analytics in human resource management such as critical and articulate thinking, effective communication, teamwork, decision making, and conflict management;
To understand organizational needs and suggest strategies to achieve the organization’s aim.

ZCMH6142 Sustainable Human Resource Management

This course is designed to provide exposure and understanding to students about the concept of sustainable human resource management. Students will learn about the evolution of sustainable human resource management and its importance by combining the sustainable elements in human resource management to face the current challenges. Through theories and conceptual models, students will also learn sustainable human resource management characteristics and cultivate, develop, and sustain them in organizations. This course will also allow students to identify sustainable human resources through articles in journals and case studies and subsequently apply the concepts and theories in solving identified problems.

Learning Outcome:

To understand the basic concepts and sustainable human resources theories;
To identify and analyze sustainable human resource management issues and problems as well as use the knowledge in innovation to solve problems that occur;
To develop relevant skills such as critical and articulate thinking, effective communication, teamwork, decision making, and conflict management;
To understand organizational needs and suggest strategies to achieve the organization’s aim.

(8 Credit Hours)

RESEARCH AND PROJECT MANAGEMENT

ZCMF6512 Research Methodology

This course introduces students to various research techniques and trains them in understanding the overall research process that includes identifying research problem, collecting, analyzing, interpreting, and reporting data, for the purpose of decision making or solving problems in the business environment. Emphasis will be given to the descriptive research design and causal design, measurement and sampling, commonly used data analysis methods, data interpretation and writing, and reporting of research findings. Students will also be taught to write a research proposal and a mini research.

Learning Outcome:

To understand on the importance of quality data and to conduct research in order to make business decision;
To differentiate various research designs in achieving specific research objectives;
To develop a good research proposal that includes statement of the problem, research objectives, literature review, theoretical framework, hypothesis formation and research methodology;
To analyze data, and making inferences and conclusions.

ZCMF6522 Project Management

The course aims to introduce students to the concepts and methods in project management. Relevant Tools/techniques and best practices that can be used by manager to manage a project successfully will be discussed. In addition, students will be exposed to practical problem that is relevant to strengthen the understanding and use of such methods. This course will prepare students to understand the importance of integration and project management processes; understanding the 10-core project management knowledge and applying methods and best practices of project management with high ethical standards.

Learning Outcome:

To build a realistic project management plan;
To describe the application of methods and best practices;
To explain procedures to manage risks and project risks.

ZCMF6514 MBA Project

This course provides an opportunity for students to practice what they have learned about business management especially in the context of research and project management. Students will solve problems and/or issues related to “real life” project assignments in groups using concepts, theories and business management modules. In addition, students will use the latest management techniques and methods when operating, administering and / or managing the project. The experience of operating and managing projects in groups will give an advantage to UKM MBA graduates in their careers, especially those who previously had no experience in the field of Management.

Learning Outcome:

To establish the competencies in management as well as research methodology and project management;
To analyze and solve problems/issues related to the project using concepts, theories and business management modules;
To recommend the latest management techniques and methods while handling, administration and / or manage projects;
To demonstrate effective leadership skills in achieving the project objectives.

(9 Credit Hours)

INDUSTRIAL ELECTIVES

ZCMB6231 Employment Relationship

Overall, this course prepares students to understand the concepts, approaches, processes and practices of employment relationship. The course also explains the relationship between Industrial Relations and Company Performance as well as the role of the ILO (International Labor Organization) in Employment Relations. This course will develop students’ ability in applying knowledge to analyze current issues in industrial relations as well as being able to recommend policies, strategies and implement processes in employment relations.

Learning Outcome:

To describe the systems and elements in industry management and the roles performed by the workers, trade unions and government;
To analyze latest issues in employment relationship to achieve effective decision making;
To develop capacity in applying the knowledge in labor management and enhancing the labor productivity.

ZCMB6241 Performance Management

This course covers the issues involving how the objectives and goals of organizational strategy performance can be supported and achieved through employee performance management as well as through the continuous development of employees individually or in groups. The main focus includes establishing the learning experiences and interventions aimed at changing and improving the performance of employees in an organization as a measure of improving organizational performance as well as personal development of employees.

Learning Outcome:

To design organizational management performance processes that support organizational mission and strategy;
To compare various organizational performance management programs and best practices in identifying the most effective factors in organizational performance management;
To evaluate the standards of job performance and performance benchmarks that describe overall responsibilities of employees.

ZCMB6261 Micro-economics of Competitiveness (MOC)

The MOC course covers the core concepts of competitiveness and quality business environment; competition across locations and global strategy for multinational companies; mapping the diamond model of competitiveness to determine the state of competitiveness of a nation or region and cluster as well as cluster development of advanced and developing countries. The main themes of this course is on economic competitiveness and development. This course emphasizes on the roles play by the business establishments in creating economic competitiveness and advancement. It does not only strives to explore the roles of theory and policy but also the organizational structure, institutional structure as well as the change process required for continuous improvement in the context of competitiveness.

Learning Outcome:

To understand the core concepts of competitiveness, business eco-system and clusters and their stages of development;
To appreciate the drivers of competitiveness;
To apply the diamond model of competitiveness to determine the state of competitiveness of a nation.

ZCMB6271 Advanced Micro-economics of Competitiveness (MOC)

The MOC II course focuses on the elaboration of the relevance and inter-relationship of core concepts of competitiveness. The MOC II course also evaluates the examples of mapping of the diamond model of competitiveness and the analysis of competitiveness of a nation or region as well as cluster and cluster development of advanced and developing countries. The course also highlights the successful factors in enhancing clusters development.This course laid out adequate foundation to analyze industrial competition and the related competitive strategies. Further training in the economics and management fields are recommended. This course is mainly delivered bt using case method as well as lecture and suggested readings.

Learning Outcome:

To understand further the core concepts of competitiveness, business eco-system and clusters and their stages of development;
To understand the determinants of competitiveness and apply the diamond model of competitiveness in the analysis of competitiveness of a region;
To develop economic strategy in strengthening the clusters development.

ZCMB6281 Micro-Economics of Competitiveness – Analysing Clusters

This course extends the materials covered in the introductory Microeconomics of Competitiveness (MOC) course with a focus on the development of industrial clusters and the use of cluster analysis to promote competitiveness. The course will explore topics such as cluster mapping, cluster analysis and performance, key competitiveness issues and challenges facing a cluster, strategies for cluster competitiveness, and roles of government and institutions for collaboration in cluster development.

Learning Outcome:

To analyze the related clusters in the context of business competitiveness;
To recommend the policy of competitiveness with the focus of strengthening clusters development;
To communicate the findings on research of competitiveness and develop a case research with the focus on clusters development to provide solutions and perform effective decision making.

ZCMD6211 Green Marketing

Green marketing is a new phenomenon that is rooted in the fundamentals of organizational and environmental sustainability. Green marketing has emerged as a contemporary business practice that results in improved firm’s reputation contributes to the development of societies and nations. Green marketing is indeed a strategic concept that should not be neglected as it preserves and enhances the individual organization and stability of countries in the long run. This course is imperative for both practitioners and students, especially those who devote to understanding the thoughts and present needs of marketing.

Learning Outcome:

To understand the roles of green marketing strategy for business and environmental sustainability;
To make the most of firm resources to achieve organizational growth and Development;
To develop impactful green marketing strategies to acclimatize with the dynamics of market environments.

ZCMD6221 Global Marketing Strategy

This course explores how global marketing decisions are affected by economic, social, legal, cultural factors, which vary substantially from country to country. Students learns how to analyze the potential of foreign markets, evaluate alternative market and three strategies, compare consumer, differences and similarities across markets, develop market and manage product crisis that affect brand image and long-term profit in foreign markets. Marketing challenges are presented from a practical managerial perspective with reference to many real-world examples.

Learning Outcome:

To effectively apply the relevant tools or analytical frameworks to solve problems and issues in organizations globally;
To generate and manage information from various sources as well as to portray leadership;
To make the most ideal decision (to diagnose problem and suggest solutions) with regards to issues in global marketing.

ZCMD6231 Hospitality and Tourism Marketing

This course discusses marketing theories, concepts and strategies as applied to the hospitality industry. It will also develop student’s awareness of existing research in the hospitality field. The model serves as a road map for students in understanding how the various marketing functions and techniques are related. Apart from the 4Ps, this course will also focus on the three others unique dimensions of hospitality marketing namely people, packaging and programming, and partnership. While providing an understanding of the scope and complexity of the industry, the course covers key hospitality marketing and operation issues related to hotels, restaurants, entertainment centers, cruise lines, airlines, theme venues, and countless other hospitality businesses.

Learning Outcome:

To make ideal decision to solve the issues in hospitality and tourism marketing;
To generate and manage information from various resources with the aim to develop effective hospitality and tourism marketing strategy;
To develop effective action plans for hospitality and tourism marketing.

ZCMD6241 Digital and Social Media Marketing

This course aims to provide an understanding and exposure to the concepts and theories of digital marketing and the use of social media in assisting business marketing. Emphasis will be given in terms of the right digital marketing concepts and how to use social media to help business growth. Social media has become an important platform nowadays to help in promoting a business. It is important to understands the right marketing techniques and social media capabilities that can support the survival of a business.

Learning Outcome:

To develop effective marketing strategy using social media platform;
To apply the social media and digital marketing tools in achieving the marketing and business objectives as a whole;
To evaluate the impact of digital marketing and social media as compared to conventional marketing.

ZCME6211 Exploring Islamic Capital Market

This course introduces students to the Islamic Capital Market which comprises of two main components which are the Islamic Stock Market and Islamic Fixed Income Market as well as financial institutions and Financial Intermediaries that are related. Other than the students are introduced to Shariah Laws that are related, this course also gives knowledge about the process of stock listing process in Bursa Malaysia as well as the process of stock selection and evaluation which is in use nowadays. To increase the understanding regarding the importance of various financial institutions' role and the instruments traded on the market on top of the discussion of the relevant cases involving the operation of Islamic Capital Market as well. This course provides the understanding of the theoretical and practical concepts of Takaful instruments and the Shariah principles related to the operation of Takaful products and services.

Learning Outcome:

To understand the structure of the Islamic Capital Market by focusing on financial instruments’ role and function as well as complex terms which are widely used in Islamic finance and banking;
To understand the role of investment banks and private banks as well as financial intermediaries that are related to the Islamic Capital Market world;
To find out the role of Shariah Laws in Islamic finance and banking.

ZCME6221 Takaful Product

This course provides the understanding of the theoretical and practical concepts of Takaful instruments and the Shariah principles related to the operation of Takaful products and services.

Learning Outcome:

To understand the basic concepts of Takaful and Shariah principles applied in current Takaful operations;
To identify and understand various Takaful business models as well as Takaful products and services;
To identify issues and challenges faced by the Takaful industry.

ZCME6231 Takaful Operations

This course provides exposure to students on operations of takaful operators such as Risk Management, Underwriting, Retakaful, Claims Management and Surplus Distribution..

Learning Outcome:

To acquire basic understanding on the importance of risk management, Retakaful and liability management as well as the current operations of Takaful institutions;
To understand management process related to underwritings, claims management and surplus distribution in Takaful institutions as well as the difference with the conventional insurance;
To identify issues and challenges in Takaful operations.

ZCME6241 Introduction to Sukuk

This course provides the basic knowledge on Sukuk as well as the Shariah principles applied in the Sukuk contracts. The course also provides the exposure on the Sukuk issuance process as well as the latest updates on Sukuk, including issues and challenges in the Sukuk market.

Learning Outcome:

To understand the basic concepts and current structures of Sukuk in the current market;
To understand the models and Shariah contracts applied in the local and global Sukuk issuance;
To identify issues and challenges in Sukuk market.

ZCME6251 Islamic Wealth Management

This course gives us an overall overview of Islamic Wealth Management for macro perspective and to analyze the concepts, methods, products, and related issues such as differences between investment and deposit from Shariah perspective; the objective of the Islamic Wealth Management existence and their application nowadays towards poverty eradication and embodiment of a fair and equitable community; related products of Wealth Management by the financial institutions and Islamic Banking as well as their ongoing role and the positions that can be played of IKPI in Malaysia.

Learning Outcome:

To find out the basic concepts and products of wealth management as well as the similarities and differences between conventional and Islamic methods;
To understand the objective of Islamic Wealth Management and how its method such as sadaqah, zakat and waqf are able to achieve this objective;
To find out the management mechanism used by the agencies / responsible parties as Wealth’s Administrator as well as issues regarding sadaqah, zakat and, waqf including faraid which is being practiced in Malaysia.

ZCMG6211 Analyzing Public Policy

The course is designed to provide tools on policy analysis, both from a methodological (how to) perspective and a theoretical one. We will also spend time undertaking comparative cross national policy analysis. The course is designed to provide the student with a broad understanding of the tools and techniques we use to analyze public policies. The course is designed to help students develop the skills required to define and critically analyze policy issues and problems, choose the relevant methods and techniques for policy analysis, evaluate alternative policy solutions and assess the means and costs of implementation.

Learning Outcome:

To elaborate the overall process and analysis of public policy development;
To establish and analyze effective implementation of public policy;
To develop case research and integrate the findings with the aim to provide the ideal public policy recommendation.

ZCMG6221 Public Management Reform

Since the eighties many governments around the world have undertaken significant reform processes with the aim of introducing managerial principles and tools in the public sector. Even if it is possible to identify common paths in such reform processes, it is true that they have been implemented in different ways and with different results in different countries. Accordingly, the course aims to explore public management reform implementation in different countries (OCECD countries such as UK, US, Japan, Australia) including Malaysia to identify similarities and differences. At the end of the course, students will be able to analyze, in a comparative perspective, public management reforms in different countries and suggest recommendations on how to implement them better. At the end of the course, students will be able to analyze, in a comparative perspective, public management reforms in different countries and suggest recommendations on how to implement them better. The aim of the course is to move the public management reform debate forward by considering the ways in which these and other questions are currently being answered across a range of countries and systems. The course will be divided into three parts. The first set of sessions will delve on what public management reform is and how it develops within public sector organizations. These sessions will explore theoretical foundations of public management reform. Specifically, the course will propose a model for analyzing public management reform in a comparative perspective. The second set of sessions tackles the issues related to public management reform in the other countries such as OCED including Malaysia. Case studies on these reforms will comprise the bulk of this session. The third set of sessions focuses on the results of public management reform and sheds light on the "next step" to implement them better.

Learning Outcome:

To appreciate the wide-ranging policy issues and theories in public management reform;
To obtain the knowledge and skills to critically evaluate public management reform;
To effectively participate in the contemporary policy debate on public management reforms in Malaysia and other countries.

ZCMG6231 Economic Policy and Development

This course aims to enhance the understanding of the theory and practice of economic policy and development; evaluate the effectiveness of economic development in the country and beyond and; elaborate on key factors that are central to the development of effective economic development policies. The course deals with the principal issues of economic development, with the objective of preparing students for advanced study and policy-oriented research in this subject area. Emphasis will be on economy-wide aspects of economic development, with special references to international dimensions of national development policy making. The basic approach is to present the relevant theory, examine the empirical validity of alternative models and draw out their policy implications. Major policy issues are discussed with illustrations from actual experiences in selected developing countries including Malaysia. As an integral part of the course, an attempt will be made to train students to collect and interpret data on developing economies.

Learning Outcome:

To appreciate the wide-ranging policy issues and theories in economic development;
To analyze the environmental factors and recommend ideal structure for economic development;
To acquire the knowledge and skills to critically evaluate economic problems of developing countries.

ZCMG6241 Negotiations and Conflict Management

This course aims to provide the understanding and exposure on the basic concepts and theories in conflict resolution through other means apart from court settlement. This course addresses the concepts that governs mediation and negotiation on top of various alternative exists to resolve disputes.

Learning Outcome:

To elaborate basic concepts and theories in conflict management;
To analyze the roles of mediator and negotiator in conflict management.

ZCMG6251 Foreign Policy and National Security

Foreign Policy and National Security focus on the relationship between foreign policy and national security in Malaysia and across various countries in general. This course elaborates how various countries formulate their foreign policies based on threats affecting their national security both from a regional and international perspective. This course covers Malaysian foreign policy established since the date of independence in 1957 until now as well as the foreign policy approach adopted by the Malaysian government to address various challenges and threats affecting national security. The leadership role played by Malaysia in the region and recently become the Chairman of ASEAN will also be examined. The role of leadership will be explored from the perspective of Malaysia's role as a non-permanent member of the United Nations Security Council.

Learning Outcome:

To elaborate the key concepts of foreign policy and national security and the relationship between the two countries;
To evaluate the different approaches in Malaysian foreign policy adopted to address national, regional and international threats;
To integrate the strategies adopted by Malaysia in addressing regional and international threats.

ZCMG6261 Local Government Policy

The role of local government and the success in establishing local government policy are important driving forces in economic and social change. Collaborative efforts are needed to ensure the efficiency and effectiveness of local government. This requires seamless cooperation at all levels from the federal, state and local authorities. This course provides an overview of local government policy, citizen and business participation as well as fiscal management and local government administration. The local and international government policies from selected countries will also be discussed. Case studies will be presented to highlight some of these respective terms related to local and international government policies.

Learning Outcome:

To evaluate the important roles, structures and history of local government;
To elaborate the process of establishing the policy and local government management;
To analyze the main factors and pillars contributing to the development of effective policies in local government management.

ZCMG6271 Policy and Management of Science, Technology and Innovation (STI)

The role and success of establishing science, technology and innovation (STI) are an important driving forces in economic and social change. The effort required to become an expert in STIs includes mastery of the innovation system in the country which emphasize on learning, relationship development and capability as well as fostering enterprise and entrepreneurship. This course provides an overview and examination of the STI policies in selected countries. Case studies will be presented to highlight some of these terms.

Learning Outcome:

To understand the importance of science, technology and innovation policy in national development;
To analyze the issues and problems of public management in the fields of science, technology and innovation;
To identify solutions to several problems in the management of science, technology and innovation.