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Prof. Dr. Norzalita Abd Aziz

Professor of Marketing


Norzalita Aziz continues her career at UKM after 6 years of corporate experience in marketing and corporate communication in a multifaceted conglomerate involved in education, finance, hospitality and manufacturing. She was a visiting consultant in Sultan Qaboos University and German University of Technology from September 2014 until June 2015. She now serves as an Professor or Marketing in Graduate School of Business and was an associate fellow member for Entrepreneurship & SMEs Development Centre (CESMED) as well as The Institute for Sustainable Environment & Development (LESTARI). Prior to that, Dr. Norzalita hold an administrative post as a Director of Corporate Communication and Marketing at the University level. Her teaching and corporate experience has shaped and been shaped by her research interests. Thus, her scholarly interests range widely, from services marketing especially in tourism and hospitality services, electronic marketing, consumer behavior and entrepreneurship. Her research publication have appeared in several journals such as Journal of Business, Economic & Management, Jurnal Pengurusan, Asian Academy of Management Journal, Journal of Tourism History, Asia Pacific Journal of Marketing & Logistics, Asian Journal of Business & Accounting, ASEAN Journal on Hospitality and Tourism.
Prof. Dr. Norzalita Abd Aziz


Ahmad AzmiM. Ariffin, Norzalita Abd Aziz & Muhammad K. Zakwan A. Rahman. 2014. Gap Analysis of Bank’s Service Quality (BankQual), Local Banks vs Foreign Banks, Australian Journal of Basic Applied Science – (ERA) (ISSN:1991-8178)

Haider Ali Malik, Ghazala Haider, Norzalita Abd Aziz & Muhammad Adnan Alias. 2014 Effects of Salesforce Automation (CFA) on Sales & Customer Relations: Findings of Non Parametric Study. International Journal of Sales, Retailing & Marketing.(Centre for International Research, Consumers, Locations & the Environment/ CIRCLE) (ISSN: 2045-810X)

Norzalita Abd Aziz  & Nor Asiah Omar. 2013 Exploring the effect of Internet Marketing Orientation, Learning Orientation and Market Orientation on Innovativeness and Performance. Journal of Business Economic & Management –– (ISI WOS-Q1)(ISSN: 0735-0015/1537-2707)

Nor Asiah Omar, Maisarah Ahmad, Norzalita Abd Aziz, Muhammad Azrin Nazri. 2013. An analysis on the effect of customer relationship proneness and customer relationship orientation on “relationship quality-relationship outcomes “of cardholders in store loyalty program. Malaysian Journal of Consumer and Family Economic,  (Scopus) (ISSN:1511-2802)

Norzalita Abd Aziz, Ahmad Azmi Ariffin, Norasiah Omar & Chin Evin. 2012. Examining the impact of visitors’ emotions and perceived quality towards satisfaction and revisit intention to theme parks. Jurnal Pengurusan (Management Journal)vol 35, September, (Scopus) (ISSN 0127-2713)

Nor Asiah Omar, Musa, R., ChWel, C.A.C. &  Norzalita Abd Aziz  2012.  Examining the moderating effects of programme membership duration in the retail loyalty programme: A multi group casual analysis approach. World Applied Science Journal (ISI WOK) (ISSN:1818-4952)

Ahmad Azmi Ariffin & Norzalita Abd Aziz. 2012 The effect of physical environment’s innovativeness on the relationship between quality and satisfaction in hotel service. International Journal of Trade, Economics & Finance. (EBSCOhostCabell & Ulrich’s Periodicals)

Nor Asiah Omar, Norzalita Abd Aziz  & Muhammad Azrin Nazri 2011. Retail loyalty programs in Malaysia: The relationship of equity, value, satisfaction, trust & loyalty cardholdersJournal of Business Economic & Management, vol. 12 (2), 322-352. (ISI WOS-Q1) (ISSN: 0735-0015/1537-2707)

Norzalita Abd Aziz, Ahmad Azmi Ariffin & Nor Asiah Omar 2011. An investigation of international & domestic tourists’ satisfaction in heritage context: Implications for destination marketing. Jurnal Pengurusan (Management Journal)vol 33, December, (Scopus)  (ISSN 0127-2713)

Ahmad Azmi Ariffin, Atefeh Maghzi & Norzalita Abd Aziz 2011. Understanding hotel hospitality & differences between local & foreign guests. International Review of Business Research Papers, vol 7(1), January. (ISSN: 1832-9543)

Nor Asiah Omar, Norzalita Abd Aziz & Muhammad Azrin Nazri 2011. Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty program. Asian Academy of  Management Journalvol.16(1) (Scopus) (ECSI WOS : Emerging Sources Citation Index)  (ISSN:1394-2603/2180-4180)

Norzalita Abd Aziz & Ahmad Azmi Ariffin 2010. Exploring consumer attitude towards web advertising and its influence on web ad usage in Malaysia.  Jurnal Pengurusan (Management Journal), vol 31, December (Scopus) (ISSN 0127-2713)

Norzalita Abd Aziz & Norjaya Mohd Yasin 2010. How will market orientation and external environment influence the performance among SMEs in the agro-food sector in Malaysia? International Business Research, vol. 3 (3) July. (ERA) (Google Scholar) (EBSCOhostCabell & Ulrich’s Periodicals)(ISSN 19131-9004/ 1913-9012)

Norzalita Abd Aziz. 2010. Review: Tourism in Southeast Asia: Challenges and new directions.  Journal of Tourism History), vol. 2 (2), 141-143. (Scopus) (ISSN 1755-182X)

Norzalita Abd Aziz & Norjaya Mohd Yasin. 2010. Analysing the brand equity & resonance of banking services: Malaysian consumer perspective. International Journal of  Marketing Studiesvol. 2  (2) November(Google Scholar)(Cabell & Ulrich’s Periodicals)(ISSN:1918-719X/ 1918-7303)

Ahmad Azmi Ariffin,  Aliah Hanim Mohd Salleh, Norzalita Abd Aziz & Astuti Agustina Asbudin 2010. Service quality and satisfaction for low cost carriers. International Review of Business Research Papers, vol 3 (3) February. (ISSN:1837-5685/1832-9543)

Norzalita Abd Aziz, Ainin Sulaiman & Ghazali Musa.2010. The influence of travel motivation, and social factor on travel web sites usage among Malaysian travellers. Asian Journal of Business & Accounting, vol. 3(1), (Scopus)(ECSI :Emerging Source Citation Index WOS) (ISSN: 1985-4064/2180-3137)

Norjaya Mohd Yasin & Norzalita Abd. Aziz. 2010. Determinants of brand equity of services: A verification approach in the banking industry in Malaysia. ASEAN Marketing Journal, vol. 2 (2). (ISSN:2085-5044)

Norzalita Abd Aziz, Ghazali Musa & Ainin Sulaiman. 2010. The influence of predictors on travel web site adoption among Malaysian travelers. African Journal of Marketing Management, vol 2(3), July. 107-122 (ISSN:1993-8233/2141-2421)

Nor Asiah Omar, Nor Khalidah Abu, Dewi Amat Sapuan, Norzalita Abd Aziz & Muhammad Azrin Nazri. 2010. Service quality & value affecting parents’ satisfaction & behavioural intention in a childcare centre using structural approach,. Australian Journal of Basic Applied Sciences, vol. 4(9), 4440-4447. (ERA) (ISSN:1991-8178)


Services Marketing: Tourism & Hospitality Marketing, Consumer Behaviour Analysis, Entrepreneurial Marketing, e-Marketing


Marketing Management, Services Marketing & Strategy, Consumer Behaviour Analysis, Literature Review, Services Theory & Strategic, International Marketing, New Product Development, Hospitality Marketing: Theory & Research, International Marketing: Theory & Research