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Prof. Dr. Ahmad Azmi Mohd Ariffin

Professor of Marketing


Ahmad Azmi Mohd. Ariffin (Dr.) is an Professor at UKM-Graduate School of Business. His research interests are in the areas of Tourism and Hospitality Marketing, as well as Services Marketing. He received his PhD from University of Malaya in 2006 and Master of Business Admininistration from Universiti Kebangsaan Malaysia. His research publications have appeared in journals such as Journal of Hospitality and Tourism, International Journal of Hospitality and Tourism Administration, International Journal of Event Management, ASEAN Journal of Hospitality and Tourism, and International Journal of Management Studies. Ahmad Azmi is also the author of “Meetings Tourism”, a research book published by VDM Verlag.


Ahmad Azmi M. Ariffin, Nameghi, E. & Soon, Y. 2015. The Relationships between National Identity, Hospitality and Satisfaction among Foreign Hotel Guests. Journal of Travel and Tourism Marketing (ISI). DOI:10.1080/10548408.2014.955600.

Ahmad Azmi M. Ariffin & Yahaya, M.F. 2013. The Relationship between Airport Image, National Identity and Passengers Delight: A Case Study of the Malaysian Low Cost Carrierterminal (LCCT). Journal of Air Transport Management (ISI). 31: 33-36.

Ahmad Azmi M.Ariffin, Nameghi, E.N. & Zakaria, N.I. 2013. The Effect of Hospitableness and Servicescape on Guest Satisfaction in the Hotel Industry. Canadian Journal of Administrative Sciences (ISI). 30: 127–137.

Ahmad Azmi M.Ariffin. 2013. Generic Dimensionality of Hospitality in the Hotel Industry: A Host–Guest Relationship Perspective. International Journal of Hospitality Management (ISI-Q1). 35 (2013) 171–179.

Ehsaneh N.M. Nameghi & Ahmad Azmi M. Ariffin. 2013. The Measurement Scale for Airline Hospitality: Cabin Crew’s Performance Perspective. Journal of Air Transport Management (ISI). 30:1-9.

Ahmad Azmi M.Ariffin & Atefeh Maghzi. 2012. A Preliminary Study on Customer Expectations of Hotel Hospitality: Influences of Personal and Hotel Factors. International Journal of Hospitality Management (ISI-Q1). 31: 191-198.

Lam Mun Soon, Ahmad Azmi M.Ariffin, & Azhar Ahmad. 2011. Edutourism: Exploring the Push-Pull Factors in Selecting a University. International Journal of Business and Society (Scopus). 12(1): 63-78.

Ahmad Azmi M. Ariffin & Mohd Safar Hashim. 2009. Marketing Malaysia to the Middle East Tourists: Towards a Prime Inter-Regional Destination. International Journal of West Asian Studies. 1(1): 43-58. ISSN 1394-0902.

Ahmad Azmi M. Ariffin. 2008. Understanding Novelty-Seeking Behavior in Meeting Tourism: A Measurement Development Approach. An International Journal of Event Management. 11(4): 179-190. ISSN: 1525-9951 LC:G155

Ahmad Azmi M. Ariffin, Azhar Ahmad & Nor Khomar Ishak. 2008. Corporate Meeting Destination Choice: The Influences of Consumption Value, Organizational Structure and Personality. International Journal of Hospitality and Tourism Administration(Scopus). 9(4): 313-326. ISSN: 1525-6480 (Print) 1528-6499 (Electronic).


Tourism and Hospitality Marketing, Services Marketing, Tourists Behavior, Airlines/Hotels/Destinations Studies


Strategic Marketing, Hospitality Marketing Theory and Research, Services Marketing