As a Certified Master Trainer in OBE-SCL for UiTM, she has trained over 5000 lecturers, using the 6 OBE-SCL Training Modules for IHLs in Malaysia.
Dr. Hajah Zainab was one of the top five finalists for the prestigious National Academic Awards (AAN) in 2013. In the same year, she was also the Recipient for the Best Teaching Award in Social Science in UiTM. Her research and innovation has led her to winning several Best Awards and Gold Awards for MTEX (2015), ITEX, IIDEX, IIDE,(2013), IRIE (2014) and the Brussels Eureka Innovation Expo in 2010.

From 2018 until 2020, he was the International Strategy Analyst, University of Tsukuba, Japan and lead a team of five for a Japanese government-appointed ‘Study in Japan for South America’ project based in Sao Paulo & Tsukuba. The project includes producing grant-related paperworks to allocate budget from The Ministry of Education, Culture, Sports, Science and Technology (MEXT) which aims to raise the awareness of studying in Japan among South American students.

Nor Fariza is a member of the Technical Committee of Malaysian Journals, Malaysian Infometric and Citation Center, the Ministry of Higher Education. Her areas of research include critical discourse analysis and digital humanities, specifically in the field of Social Sciences and Arts. Her current research is in corpus and computational linguistics on climate change, food culture and communication surveillance of outbreak. She has secured grants at the national level, and is actively involved in research with fellow colleagues from UKM and fellow researchers from Indonesia and Thailand. She has presented at local and international conferences, and has been invited as keynote and plenary speakers at international conferences, both locally and internationally.

She actively publishes in international indexed journals, supervised undergraduate and postgraduate students, organised seminars and conferences as the Chair, as advisor and committee members, at local and international level. She was also actively involved in the Women Enterpreneur Association (eWA), which is an NGO association as a committee member. The association has trained hundreds of women entrepreneurs in Malaysia in digital literacy and digital business.

He has developed two important resources: the morphological dictionary MALINDO Morph and the concordancer MALINDO Conc, both of which are publicly available online.

In addition to teaching, his work in the community concentrates on environmental issues. Over the past 20 years he has served as both the vice-chairman and secretary of the Malaysian Nature Society (Persatuan Pencinta Alam Malaysia) Terengganu branch. He works closely with international and local environmental agencies and NGOs on issues related to conservation and sustainability in Terengganu. He has a passion for birdwatching and has led international groups on birding trips throughout Terengganu and regularly conducts workshops on bird watching for schools and university students in the state. In addition to ongoing research on Critically Endangered species in Terengganu, he has published two books on birds titled “The Birds of Universiti Sultan Zainal Abidin” (2011) and ‘Birds of Terengganu Burung-burung di Negeri Terengganu (2017).