- Quality Driven Innovation
- Regional Quality Leader With Global Perspective
- Quality Assurance of Core Processes To Produce Value Added Service Delivery, Customer Satisfaction and Organisation Satisfaction
- Coordinate the implementation of UKM Quality Life cycle and comprehensive continuous improvement to foster a culture of quality among its citizens.
- Ensure quality and recognition of study programmes through audit and benchmarking
- Ensure the Quality Management System is internalised by the citizens of UKM
- Improve the quality of core processes and service delivery through the development of internal standard, customer feedback and stakeholder systems