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Publons link Scopus link Orcid link GS link RG link FB link

Email: iza@ukm.edu.my Phone: 03-89215743

Room Number: 7.457

Personal Website: 

Current Position:

Administrative Post:  

Specialisation: Strategic Management, Dynamic Capabilities, Knowledge Management, Entrepreneurship

Curriculum Vitae: Download (where available)

Dr. Nor Liza has more than 20 years of experience in teaching and has been a lecturer in UKM in the Faculty of Economics and Management since 1997. Prior to this, Dr. Nor Liza was a certified trainer in Malaysian Productivity Center and later joined UiTM, Segamat Johor. Dr. Nor Liza obtained her Ph.D from University Malaya in the area of Strategic Management. Besides strategic management, her research interest covers the area of entrepreneurship, knowledge management and dynamic capabilities. She has completed Postgraduate Diploma in Entrepreneurship from the University of Cambridge, United Kingdom under the Ministry of Higher Education of Malaysia in a program to strengthen entrepreneurship education in higher education institutions. She has achieved several academic excellence awards during her studies, such as Harvard Alumni Gold Medal Award, Perbadanan Nasional Berhad Award and Standard Chartered Award.   She has led a number of research projects in the area of knowledge management and strategy under KPT and UKM grant. Currently she is the Chairperson for the Center of Value Creation and Human Well-being Studies.  She is also an active consultant with UKM Pakarunding Sdn. Bhd., a private arm under UKM offering consultancy services for government and private agencies.

BEcons. (UIAM), SPP(UKMalaysia), PhD(UniMalaya), Post Graduate Diploma in Entrepreneurship (University of Cambridge, UK)

Areas of Research
Strategic Management, Dynamic Capabilities, Entrepreneurship, Knowledge Sharing



  1. Impacts of Food, Safety Practices and Initiatives on Food Business Supply Chain, Co-researcher, In Progress.
  2. Industry 4.0 Readiness Model for Technologies Companies in Malaysia, Co-researcher, In Progress.
  3. Pembentukan Sistem Pengukuran Prestasi Strategik sebagai Keupayaan Integrasi bagi Menyokong Pembangunan Ketangkasan Organisasi, Co-researcher, In Progress.
  4. A Holistic Model for Wellbeing of B40 Retirees, Co-researcher, In Progress.
  5. Knowledge Management Strategy Framework Development for Malaysian SMEs, Co-researcher, In Progress.
  6. Pembangunan Model Analitik dan Alat Risikan Bisnes Untuk Pengurusan Staf UKM, Co-researcher, In Progress.
  7. The Awareness and Economic Impacts of Geospatial Information and Technologies Application in Malaysian Palm Oil Industry, 2017-2019, Lead Researcher, Completed
  8. Development of Entrepreneurship Simulation AppliKnowledge Management Strategy Framework Development for Malaysian SMEs, Co-researcher, In Progress.cation for Entrepreneurship Education in Malaysian Public Universities, 2015-2017, Completed
  9. Innovation Capabilities, Capabilities and Entrepreneurship Intention: Are Business Students Different From Non business Major Students? 2015-2016, Co-researcher, Completed
  10. A New Framework for Human Capital Mobility: Brain Gain from Professional Expatriates in Malaysia, 2014-2016, Lead Researcher, Completed
  11. Developing A Framework of Social Media in Entrepreneurship Performance and Sustainability, 2014 – 2016, Co-researcher. Completed
  12. Integrating Electronic Commerce Applications In Small-Medium Enterprises In Malaysia, 2013-2015, Co-researcher, Completed
  13. Learning 2.0: Improve Case Study Teaching and Learning Effectiveness Using Web 2.0 Tools for Brainstorming and Collaboration, 2013-2015, Co-researcher, Completed
  14. The Influence of Personal Goal Attainment and Religious Orientation on Business Outcome and Life Satisfaction: A Study of SME Entrepreneurship in Malaysia, 2013-2015, Co-researcher, Completed
  15. Developing a Framework of Work-Life Balance and Social Capital, 2011-2014, Co-researcher, Completed
  16. The Development of Training and Development Training Module for Franchise Industry in Malaysia, 2013-2014, Co-researcher, Completed.
  17. Agenda Penyelidikan dan Penerbitan Dalam Era Transformasi Ekonomi (Research and Publication Agenda in the Era of Economic Transformation), 2013-2013, Co-researcher, Completed


  1. Co-consultant for The National Geospatial Master Plan (Economic Case Studies), Ministry of Natural Resources and Environment (MNRE), August 2017 – May 2018.
  2. Head consultant for The Assessment of Digital Economy Satellite Account (DESA) Secondary Indicators, November 2015 – March 2016
  3. Co-consultant for The Study on The Impact of Digital Malaysia, Multimedia Development Corporation (MDEC), December – January, 2015
  4. Co-consultant for Case Study Gloria Jeans Coffeee Malaysia, June 2015- December 2015.
  5. Co-consultant for The Study on The Impact of Netbook 1Malaysia, Malaysian Communication and Multimedia Commision, Feb – May, 2014
  6. Co-consultant for Feasibility Study on the Establishment of Malaysian National Oceanography Institute, Ministry of Science, Technology and Innovation, Sept – Dec, 2013

Publications Journals

Publication (Journal)

  1. Mansoor Ahmed Soomro, Mohd Hizam Hanafiah, & Nor Liza Abdullah (2020), Digital readiness models: a systematic literature review, COMPUSOFT: An International Journal of Advanced Computer Technology, 9(3), p. 3596-3605
  2. Sh. Usman Yousaf, Mohd Hizam Hanafiah, Rosmah Mat Isa, Nor Liza Abdullah, Zizah Che Senik, Bushra Usman (2020), Mediating effects of entrepreneurs’ work performance on the relationship between their psychological capital and growth intentions a study on Malaysian entrepreneurs, The South East Asian Journal of Management, 14(1), 63-78
  3. Husnil Khatimah, Perengki Susanto, Nor Liza Abdullah (2019), Hedonic motivation and social influence on behavioral intention of e-money: the role of payment habit as mediator, International Journal of Entrepreneurship, 23(1), p.1-9
  4. Perengki Susanto, Nor Liza Abdullah, Yunia Wardi (2019)., Entrepreneurial Orientation: Prioritising and Mapping in the Context of Small ans Medium Sized Enterprises, Polish Journal of Management Studies, 23(1), p.429-446
  5. Farzana Quoquab, Jihad Mohammad, Norjaya Md. Yasin, Nor Liza Abdullah (2018), Antecedents of switching intention in the mobile telecommunications industry: a partial least square approach, Asia Pacific Journal of Marketing and Logistics, p.1087-1111
  6. Norhafizah Abu Hasan & Nor Liza Abdullah (2018), Relationship between intellectual capital and innovative capabilities: Evidence from Malaysian SMEs, International Journal of Business and Management Science, p.439-460.
  7. Yunia Wardi, Perengki Susanto, Abror Abror, Nor Liza Abdullah (2018), Impact of entrepreneurial proclivity on firm performance: the role of market and technology turbulence, Pertanika Journal of Social Sciences and Humanities, p.241-250
  8. Yunia Wardi, Perengki Susanto & Nor Liza Abdullah (2017) Orientasi kewirausahaan pada kinerja usaha kecil dan menengah(UKM) Sumatera Barat: Analisis peran moderasidari intensitas persaingan, turbulensi pasar dan teknologi, Jurnal Manajemen Teknologi, p. 46-61
  9. Rasidah Arshad, Rosmah Mat Isa & Nor Liza Abdullah (2017) Pemenuhan kontrak psikologi dan perkongsian pengetahuan: Peranan kepercayaan, timbal balas dan iklim kolaboratif , Jurnal Pengurusan, p. 1-13
  10. Perengki Susanto, Nor Liza Abdullah, Iskandar Zainuddin Rela & Yunia Wardi (2017) Understanding e-money adoption: Extending the unified theory of acceptance and use of technology (UTAUT), International Journal of Applied Business and Economic Research, p. 335-345
  11. Mohd. Hizam Hanafiah, Mhd Suhaimi Ahmad, & Nor Liza Abdullah (2016) The effectiveness of business simulation: a longitudinal study, Jurnal Personalia Pelajar, p. 27-40
  12. Farzana Quoquab, Nor Liza Abdullah & Jihad Mohammad (2016) Investigating the Effects of Consumer Innovativeness, Service Quality and Service Switching Costs on Service Loyalty in the Mobile Phone Service Context, Gadjah Mada International Journal of Business, 18(1), pp. 21-53.
  13. Sharul Effendy Janudin, Ruhanita Maelah, Amizawati Mohd Amir & Nor Liza Abdullah (2015). Performance measurement system and lecturers` performance: Testing the mediation role of competency in Malaysian research universities, International Business Education Journal, 8(1), pp. 105-120
  14. Noor Azuan Hashim, Nor Liza Abdullah, Rosmah Mat Isa & Hawati Janor (2015). WhatsApp Messenger Application among Business Students In Malaysia An Exploration, Jurnal Personalia Pelajar, 18(2), pp. 130-142
  15. Mohd Zabri Yusof, Rosmah Mat Isa & Nor Liza Abdullah (2015). Pemahaman Hubungan Antara Modal Sosial dan Perkongsian Pengetahuan dalam Community of Practice di Sektor Awam: Kesan ke atas Prestasi Kerja individu, Jurnal Pengurusan, 44.
  16. Farzana Quoquab & Nor Liza Abdulah (2015). Epicureanism and Global Consumerism in Shaping Muslim Buyers’ Consumption Pattern: An Islamic Perspective. International Journal of Business Innovation and Strategy, 3(1), pp.1-12.
  17. Noor Azuan Hashim & Nor Liza Abdullah (2014). Catastrophe of E-Commerce Among Malaysian SMEs - Between Its Perceived and Proven Benefits. Jurnal Pengurusan, 42, pp.145-157
  18. Noor Azuan Hashim, Nor Liza Abdullah & Zafir Mohd Makhbul (2013). Website for Online Selling Implementation among SMEs in Malaysia, IADIS International Journal on WWW/Internet, 11(3)
  19. Noor Azuan Hashim, Nor Liza Abdullah & Mohd Hizam Hanafiah (2013), Government ICT Assistance Programs: A Website Analysis of Malaysian SMEs, Journal of Contemporary Issues and Thought, 3
  20. Nor Liza Abdullah, Noradiva Hamzah, Rosmah Mat Isa, Rasidah Arshad & Noor Azuan Hashim (2013), Knowledge Management Strategy and Human Capital Management in Hotel Industry, Jurnal Pengurusan, 38, pp.3-14
  21. Zafir Mohd Makhbul, Nor Liza Abdullah, Zizah Che Senik (2013), Ergonomics and Stress at Workplace: Engineering Contributions to Social Sciences, Jurnal Pengurusan, 37, pp.125-131
  22. Zafir Mohd Makhbul, Nor Liza Abdullah & Noor Azuan Hashim, (2013). Stres di Tempat Kerja: Isu Global Dalam Melestarikan Organisasi (Stress at Workplace: A Global Issue in Organizational Sustainability), e-Bangi, Journal of Social Sciences and Humanities, 8(1), pp.41-59.
  23. Nor Liza Abdullah, Mohd Hizam Hanafiah & Noor Azuan Hashim (2013), Developing Creative Teaching Module: Business Simulation in Teaching Strategic Management, International Education Studies, 6(6) (published online 29th May 2013)


  • Strategies in Management                                                          DBA
  • Strategic Management                                                                 Undergraduate and MBA
  • Entrepreneurship Theory                                                            Master in Entrepreneurship and Innovation
  • Business Start-ups                                                                         Master in Entrepreneurship and Innovation
  • Global Management                                                                      Undergraduate
  • International Business                                                                  Undergraduate
  • Business Management from Islamic Perspective                    Undergraduate
  • Managerial Economics                                                                  Master and Undergraduate